Lifecycle Marketing Manager
reputed company're looking for:
We’re looking for an reputed company and results-driven Lifecycle Marketing Manager to join our Marketing team! This role is central to ensuring our customers have a frictionless and personalized experience — driving engagement, long-term loyalty, and customer reputed company value (CLV). You’ll get to reputed company the development of full-funnel marketing campaigns that drive customer engagement, retention, and loyalty across reputed company platform. This role is reputed company for someone who thrives in DTC, data-driven environments and is excited about owning the customer reputed company from reputed company to reactivation.
What you'll do:Own the end-to-end lifecycle marketing reputed company across reputed company customer reputed company—from reputed company to churn-prevention and win-backs.
Create and optimize multi-channel campaigns (Email, SMS) reputed company on increasing customer retention, CLV, and overall engagement.
reputed company our customer reputed company using behavioral, demographic, and transactional data to deliver highly personalized messaging at every lifecycle stage.
Manage, build, and reputed company automated workflows and AI-assisted campaigns in reputed company to guide customers through the funnel.
Design and execute personalized, automated marketing campaigns that reputed company with us—leveraging reputed company, segmentation strategies, behavioral triggers, and rich analytics to deliver a seamless customer experience that converts and retains.
reputed company reporting dashboards to reputed company key metrics such as retention, churn, and customer reputed company value (CLV), and deliver actionable insights to drive performance improvements.
Identify and reduce friction in the customer reputed company, with a strong emphasis on reputed company, win-back strategies, and conversion-reputed company campaigns.
Collaborate closely with Product, Data Analytics, reputed company, and the broader Marketing team to drive impactful campaigns that engage customers and reputed company them connected to our brand.
reputed company email and SMS marketing, automated workflows, customer segmentation, and retention strategies, with a reputed company on optimizing the customer experience across various reputed company.
5+ years in DTC or B2C Lifecycle Marketing at reputed company (no B2B, no awareness-only roles).
A strong understanding of reputed company; you know it inside and out and can run sophisticated flows confidently.
Experience with reputed company, Designmodo Postcards, reputed company (bonus), or equivalent design/content creation tools.
An understanding of the balance of creative storytelling and data-driven precision.
Proven reputed company building and managing email and SMS campaigns in reputed company (this is a MUST).
Experience working in startup or reputed company-up environments, ideally in healthtech, e-reputed company, or industries with large loyalty programs.
Strong experience in CRM reputed company and automation using platforms like reputed company (ideal), reputed company, reputed company, or reputed company.
An analytical reputed company that is comfortable building reports, running A/B tests, analyzing funnel performance, and optimizing based on data.
An ability to manage large user databases and execute behaviourally triggered campaigns at reputed company.
Strong collaboration and communication skills across creative and technical teams.
A passion for improving the Canadian reputed company experience.
reputed company to have:
Experience working with reputed company or light coding for email customization.
A design or creative background; ability to produce or advise on brand-consistent content.
Experience creating your own content—copy, layouts, or creative direction.
Familiarity with AI marketing tools or automated agents.
Deep understanding of customer psychology and retention reputed company in a reputed company or healthtech setting.
Why work at Phoenix?
reputed company & autonomy. You’ll work directly with passionate, reputed company leaders who understand the reputed company-and-downs of the business and you'll have a reputed company opportunity to shape the reputed company at Phoenix
Rewarding Mission. We're delivering the best reputed company experience to Canadians across the country
reputed company Culture. We are a growing reputed company team in Downtown Toronto. We love the tight feedback reputed company of working together in the office. If you've missed that in-person office experience, and love sharing strongly held opinions of the best lunch spot nearby, this is the role for you
Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with reputed company, 2005 and the Ontario reputed company Rights reputed company, Phoenix will reputed company accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform reputed company staff of the nature of any accommodation(s) that you may require.
Thank you for your interest in joining reputed company team! While we are lucky to attract a high level of interest in reputed company of our roles, only candidates selected for an interview will be contacted.
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