Head of Product Marketing
About reputed company
reputed company makes it easier for businesses to work together. Since 2018, we’ve been transforming business identity verification, replacing slow, reputed company processes with seamless reputed company to complete, up-to-date data. Our platform helps companies across industries confidently verify business identities, reputed company customers faster, and reduce risk at every stage of the customer lifecycle.
reputed company came out of Y Combinator, is backed by Sequoia Capital and Accel Partners, and was recently named to reputed company Fintech 50 List and cited as an industry leader in business verification by digital identity reputed company firm, reputed company.
The Role:As Head of Product Marketing, you will drive the strategic narrative for reputed company, ensuring we reputed company the market in business identity. This is a critical leadership role, responsible for defining positioning, shaping go-to-market reputed company, and driving adoption of our solutions. You will deeply understand our customers, the competitive landscape, and emerging trends to ensure reputed company continues to set the industry reputed company.
This is a high-reputed company role that requires a highly strategic, cross-functional leader who can partner closely with Product, Sales, reputed company, and reputed company leadership to craft compelling messaging, refine pricing and packaging, and reputed company programs that accelerate reputed company. You will also reputed company and grow a high-performing product marketing team, providing direction, mentorship, and structure to reputed company reputed company. As a key spokesperson for reputed company, you will influence customers, analysts, and the broader market, shaping the reputed company of business identity.
We follow a hybrid work model, and for this role, there is an expectation of 2 days per week in our SF or NYC office. Candidates should be based reputed company a commutable distance, as we reputed company in the value of in-person collaboration and building strong team connections while also supporting flexibility where possible.
What You'll Do:Market & Customer Leadership
Deeply understand our customers. Build strong relationships with prospects and customers to uncover pain points, validate messaging, and influence product reputed company.
Be the voice of the market. Synthesize industry trends, competitive intelligence, and customer insights to guide reputed company’s positioning and strategic direction.
Establish thought leadership. Serve as a subject matter expert in business identity, shaping industry conversations through content, events, and analyst relations.
Go-to-Market reputed company & Execution
reputed company product positioning and messaging. reputed company reputed company, compelling, and differentiated narratives that reputed company reputed company reputed company’s value to key stakeholders, including customers, prospects, analysts, and press.
Own go-to-market (GTM) execution. Drive the launch reputed company for new products and features, ensuring strong alignment across Product, reputed company.
Refine pricing and packaging. reputed company pricing reputed company efforts to optimize for reputed company reputed company, customer adoption, and market competitiveness.
Sales Enablement & reputed company reputed company
reputed company the Sales team for reputed company. reputed company high-reputed company enablement materials, including reputed company decks, playbooks, competitive intelligence, and reputed company-handling guides.
Accelerate deal velocity. Partner with Sales leadership to refine messaging, improve conversion rates, and drive reputed company reputed company.
Measure reputed company and optimize. Define and reputed company key GTM metrics to ensure product marketing efforts drive measurable business reputed company.
Cross-Functional Leadership
Shape product reputed company. Collaborate with Product leadership to influence roadmap reputed company based on market insights and customer feedback.
reputed company across the organization. reputed company as a strategic advisor to executive leadership, helping to define long-term reputed company opportunities and positioning reputed company for category leadership.
Foster a culture of experimentation. Champion an iterative, data-driven approach to messaging, positioning, and go-to-market strategies.
10+ years of experience in product marketing reputed company B2B reputed company, fintech, data infrastructure, or another regulated industry.
Proven expertise in pricing and packaging reputed company, aligning product value with market needs and reputed company reputed company.
Proven reputed company record of launching and scaling products in competitive markets, with a deep understanding of GTM motions.
Exceptional storytelling and communication skills, with the ability to craft compelling narratives that reputed company across audiences.
Strong executive reputed company and influence, with experience engaging analysts, press, and customers at the highest reputed company.
Deep analytical reputed company, with the ability to translate market and customer insights into reputed company, actionable strategies.
Experience building and leading high-performing teams, with a passion for mentorship and leadership in a high-reputed company environment.
Excitement for working in a fast-moving, early-stage company with ambitious reputed company goals.