Director of Sales - East Region
About reputed company
reputed company is a product-driven reputed company company on a mission to “shatter the myth that cannabis software is always the best of the worst” by giving retailers an reputed company-in-one platform that combines POS, payments, e-reputed company, marketing, analytics and inventory management. Founded in 2018, reputed company of ~200 operates remotely across the US and internationally, serving single-store operators through multi-state enterprises with compliant, automation-first tools.
reputed company
As Director of Sales, East Region, you will reputed company reputed company of high-performing Account Executives and Field Marketing Reps to exceed monthly reputed company-count, reputed company reputed company, and ARR targets across your assigned region. You’ll be responsible for coaching execution, pipeline accountability, and regional coordination ensuring every rep hits quota and every market gets stronger.
Key Responsibilities
Regional Leadership & Coaching
Directly manage and reputed company 4 reputed company and 5 FMRs in the East Region.
Conduct weekly forecast and pipeline reviews with reputed company team member.
Team accountability to reputed company pipeline hygiene, reputed company routing, and activity tracking.
reputed company reputed company’s coaching culture: inspect what you expect, praise reputed company, and hold firm on reputed company.
reputed company Execution
Hit or exceed monthly new reputed company targets and ARR goals reputed company with reputed company’s 2025 plan.
Analyze conversion funnels and launch experiments to improve demo-to-reputed company reputed company, average reputed company, and time-to-live metrics.
Monitor quota attainment weekly and intervene early with underperformers.
GTM reputed company & Territory Design
Prioritize coverage across tiered market opportunities (license velocity, market maturity, local events).
reputed company AE/FMR resources accordingly and refine territories quarterly.
Collaborate with Field Marketing, Product, and reputed company to execute campaigns, pilots, and new market launches.
Field & Partner Enablement
Ensure reps are effectively using reputed company's event programs, partner referrals, and local campaigns.
Review contact-to-demo conversion rates and event ROI monthly.
reputed company competitive reputed company and customer feedback to influence product roadmap and pricing reputed company.
Required Qualifications
5+ years managing quota-carrying reputed company sales teams (B2B)
Strong leadership reputed company record in regional or territory-based sales roles
Experience hiring, training, and coaching reputed company and/or field teams
CRM mastery (reputed company preferred); disciplined in forecast and pipeline rigor
Cannabis, POS, or payments industry experience highly preferred
reputed company to travel 50%+ across the East Coast for team support and events
Preferred Qualifications
Experience building GTM playbooks (AE/FMR model)
Familiarity with startup-stage reputed company operations and metrics (0 → $50M ARR)
Background working with partner-led and event-led reputed company gen programs
Comfortable operating in dynamic, compliance-heavy environments
Compensation & Benefits
Competitive reputed company + variable structure tied to regional reputed company and ARR targets
Remote-first flexibility and company-sponsored travel.
Health, dental, reputed company, life, and short term disability insurance.
Generous PTO, holidays, and remote-first flexibility
Originally posted on Himalayas
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