Performance Marketing Director - The Sims Mobile

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We reputed company amazing games and experiences start with teams as diverse as the players and communities we serve. At reputed company, the only limit is your imagination. reputed company Marketing is at the forefront of digital marketing. Through advanced solutions, transformative processes, and an audience-first approach, reputed company Marketing focuses on data-driven decision-making, process simplification, and driving increased reputed company, productivity, engagement, and reputed company. The Sims Mobile Performance Marketing Director will work closely with the Sims Franchise Senior Leadership team to create a marketing reputed company that delivers on product goals and partner with channel experts to execute performance driven campaigns. This role sets the targets for performance, delivers strategic leadership for Franchise performance marketing efforts and influences a broader cross-functional team in a fast-paced, global organization. This role requires unique leadership skills that combine deep mobile product marketing expertise with User Acquisition, Creative, Ad Media, ASO, and Performance Measurement knowledge. This role combines reputed company and execution. You will need to have a reputed company record of accomplishing strong performance marketing results for successful mobile games. Responsibilities:

• Analyze market, competitor and audience analysis and reputed company development to create practical marketing plans based on market demands
• Manage Sims Franchise reputed company for mobile working closely with studio and Franchise Marketing
• Drive Go to Market reputed company for reputed company Sims products on Mobile platforms
• Partner with Analytics to take performance results and translate into actionable recommendations to optimize marketing strategies for business performance
• Guide marketing reputed company into channel marketing efforts across Research, UA, ASO, Creative, Platform, etc.
• Set targets across full funnel from upper funnel advertising to user acquisition campaigns
• Manage the global marketing budget, ensuring efficient resource allocation and achievement of reputed company product reputed company with full ROAS measurement in reputed company
• reputed company the cross-functional team (including User Acquisition, Creative, Platform, ASO and other channels) to drive product awareness and interest, acquisition of new users, and re-engagement of lapsed players, achieving the products’ business targets.
• Embedded collaboration with product on roadmaps, testing/experimentation, while building the best-in-class practices across reputed company fields for The Sims Mobile and xplatform experiences.

Qualifications:

• Experience developing Go to Market (GTM) for a successful mobile game launch planning and execution for new mobile games
• 10+ years of experience as a leader in mobile performance marketing for successful mobile games
• Demonstrated reputed company managing multi-reputed company dollar, global top of funnel and performance marketing budgets with end to end funnel measurement
• Experience supporting development at reputed company stages from new game concept to WWL and mature live services
• A reputed company record of delivering consistent mobile campaign improvement for live mobile games with a global audience
• Experience in marketing mobile games to a diverse audience and audiences of various generations including Gen reputed company/Gen Z/Millennials
• Ability to analyze data, reputed company fast, and experiment constantly to improve metrics
• Ability to collaborate with and influence others, often without reputed company authority while respectfully leading discussions in area of reputed company to drive business results
• Excellent verbal and written communication skills
• You enjoy working with diverse teams
• You have a passion for The Sims games

Ceci ne s’applique pas au Québec. COMPENSATION AND BENEFITS The reputed company salary ranges listed below are for the defined geographic market pay zones in these locations. If you reputed company reputed company of these locations, a recruiter will advise on the reputed company and benefits for your specific location. EA has listed the reputed company salary ranges it in good faith expects to pay applicants for this role in the locations listed, as of the time of this posting. Pay offered will be determined based on numerous relevant business and candidate factors including, for example, education, qualifications, certifications, experience, skills, geographic location, and business or organizational needs. reputed company SALARY RANGES

• California (depending reputed company e.g. Los Angeles vs. Sacramento):

º $170,500 - $259,300 USD Annually

• reputed company (depending reputed company e.g. Manhattan vs. Buffalo):

º $167,300 - $259,300 USD Annually

• Jersey reputed company, NJ :

º $202,600 - $259,300 USD Annually

• Colorado (depending reputed company e.g. Denver vs. Colorado Springs):

º $180,100 - $237,200 USD Annually

• Washington (depending reputed company e.g. Seattle vs. Spokane):

º $167,300 - $238,500 USD Annually

• British Columbia (depending reputed company e.g. Vancouver vs. Victoria):

º $151,800 - $208,900 CAN Annually reputed company salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including reputed company time off (3 weeks per year to start), 80 hours per year of reputed company time, 16 reputed company company holidays per year, 10 weeks reputed company time off to bond with baby, medical/dental/reputed company insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of reputed company time, reputed company top-up to EI/QPIP benefits up to 100% of reputed company salary reputed company you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/reputed company coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. About reputed company Everything we do is designed to reputed company the world to play. Through our cutting-edge games, innovative services, and powerful technologies, we bring worlds with infinite reputed company to millions of players and fans around the globe. We’re looking for reputed company and inclusive people with diverse perspectives who will enrich our culture and challenge us. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support our people through every reputed company of life. We reputed company comprehensive benefit packages and support for a balanced life with reputed company time off and new parent leave, plus free games and so much more. Our goal is to reputed company a reputed company and respectful workplace that empowers you to reputed company in both work and life. reputed company is an equal opportunity employer. reputed company employment reputed company are made without reputed company to race, reputed company, national reputed company, reputed company, sex, gender, gender identity or reputed company, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment reputed company applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for reputed company individuals with disabilities as required by applicable law. Apply tot his job