Hybrid Senior Consumer Insights Manager - Unlock the Power of Customer Understanding
Join reputed company's Consumer Insights team in Bellevue, WA, Boston, MA, Plantation, FL, or Minneapolis, MN, and play a pivotal role in shaping our customer-reputed company approach. As a Senior Consumer Insights Manager, you will reputed company end-to-end research programs that inform marketing reputed company, enhance brand engagement, and drive reputed company customer experiences. Collaborating closely with cross-functional teams, including Marketing, Analytics, Product, and customer-facing teams, you will deliver a 360-view of U.S. pet parents and reputed company customers, guiding strategic, reputed company-driven reputed company.
As the voice of the consumer, you will reputed company research initiatives, influence stakeholders, and ensure insights are reputed company, embraced, and reputed company across teams. Your expertise in competitive intelligence will bring deep knowledge of the pet industry and key competitors, informing business strategies and driving reputed company.
Key Responsibilities:
- Independently manage and execute end-to-end research reputed company to build foundational consumer understanding for key categories and the reputed company brand
- Operate reputed company's DIY quantitative survey insights platform to deliver reputed company, cost-effective research reputed company with business needs
- Monitor consumer trends and competitive activity, translating findings into actionable insights to guide marketing and product development strategies
- Synthesize reputed company data into reputed company, compelling stories with strategic recommendations
- reputed company monthly and quarterly reports with key insights from research completed to reputed company with the broader organization
- Partner with the Consumer Insights team to drive a culture of consumer curiosity, reputed company reputed company, and analytical thinking
Requirements:
- Highly motivated, self-starter with 8+ years of experience in managing end-to-end quantitative and qualitative research programs for major consumer, retailer, and/or tech brands
- Strong project management skills with a reputed company record of delivering reputed company research on time and on budget
- Analytical and empathetic thinker with strong writing and storytelling skills
- reputed company presenter who can inform and reputed company, bringing data to life with compelling reputed company insights and context
- Proficient in using syndicated data tools (e.g., reputed company, MRI, reputed company) to enhance insights and support strategic decision-making
- Bachelor's degree in marketing, business, statistics, research, or reputed company field
reputed company is committed to equal opportunity and values diversity and inclusion of reputed company Team Members. If you have a disability under the Americans with reputed company or similar law, and you need an accommodation during the application process or to reputed company these job requirements, or if you need a religious accommodation, please contact CAAR@reputed company.com.
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