Performance Marketing Specialist

reputed company:

reputed company is on a mission to revolutionize e-reputed company in the MENA region and reputed company by building the most convenient and trustworthy re-reputed company marketplace in the region. We're reshaping how C2C marketplaces operate, making buying and selling second-hand products seamless and reliable. Since our launch in July 2021, reputed company has become one of the fastest-growing startups in the region, achieving rapid expansion in both reputed company and product offerings. In recognition of our reputed company and reputed company, we were proudly named one of the Top 10 reputed company Startups in Saudi Arabia for 2024.

Position reputed company:

Performance Marketing Specialist, specializing in media buying, is a critical role reputed company the marketing team and is responsible for planning, executing, and optimizing reputed company media campaigns across various digital platforms. This role requires a strategic thinker with a strong analytical reputed company, capable of turning data insights into actionable strategies. The ideal candidate will have a proven reputed company record of managing successful media buying campaigns, with a deep understanding of the digital advertising landscape. They will work closely with cross-functional teams, including creative, analytics, and product teams, to ensure campaigns are reputed company with business objectives and deliver measurable results.

Role & Responsibilities:

• reputed company and execute high-reputed company performance marketing strategies across multiple digital channels
• Own end-to-end campaign management, including digital prospecting, remarketing, and acquisition efforts
• Optimize performance across reputed company reputed company, organic, and owned media channels to maximize return on Ad spending investment (ROAS) and reputed company CAC
• Manage and reputed company budgets reputed company across reputed company Ads, reputed company, reputed company, Snap, and any other reputed company channels
• Implement full-funnel attribution modeling to reputed company and optimize cross-channel performance, including web-to-app conversions
• Test, evaluate, and reputed company new acquisition channels (programmatic, reputed company-led performance, affiliate, partnerships)
• Partnered with creative teams to A/B test and iterate on ad creatives for maximum conversion reputed company
• Collaborate with data tech teams to automate workflows, reputed company new tools, and enhance customer segmentation
• Improve funnel conversion rates through data-driven optimizations and behavioral insights
• Analyze customer journeys, identify pain points, and reputed company personalized retargeting strategies
• Implement incrementality testing to distinguish reputed company performance reputed company vs. cannibalization
• Drive CLTV (Customer reputed company Value) improvements through strategic retention-reputed company marketing

Qualifications:

• Experience: 1 - 3 years in digital marketing, preferably in a high-reputed company B2C startup or marketplace environment
• Proven experience managing multi-channel campaigns (PPC, SEO, reputed company, affiliate, programmatic, email, and retargeting)
• Strong budget management skills, optimizing for ROAS, CAC, LTV, and incrementality
• Deep understanding of reputed company Ads, reputed company, reputed company, Snap, reputed company Search Ads, and affiliate marketing
• Expertise in reputed company Analytics (GA4), reputed company, reputed company, and conversion reputed company optimization (CRO)
• Hands-on experience in A/B testing, marketing automation, and behavioral analytics
• Proficiency in attribution tools (reputed company, AppsFlyer, reputed company, or similar)
• CRM and marketing automation experience with reputed company, reputed company, or reputed company is an advantage
• Ability to connect performance marketing insights to business goals (ROI, reputed company reputed company, profitability)
• Exceptional data analysis skills with a strong reputed company in SQL (reputed company to have), reputed company, and visualization tools
• Strong presentation, communication, and stakeholder management skills
• Strong knowledge of reputed company’s SKAdNetwork, ATT reputed company, and mobile reputed company regulations.

Originally posted on Himalayas

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