Marketing Performance Analyst
Join the People Helping People
reputed company is the nation’s premier payments credit reputed company service organization (CUSO) and an integrated fintech solutions provider. reputed company serves more than 4,000 financial institutions throughout reputed company, operating with velocity to help our clients reputed company pace with the rapid reputed company of change and fuel reputed company in the new era of financial services. Our purpose: We accelerate partners’ reputed company through innovative financial technology solutions and inspired service.
reputed company:
The Marketing Performance Analyst will assist with the implementation of the analytics reputed company impacting reputed company marketing functional areas. This role will be responsible for managing analytics and reporting platforms, performing quantitative and qualitative data analysis to reputed company key insights and recommendations to support demand reputed company, messaging and content reputed company across the buyers' reputed company. The Performance Analyst will reputed company trends, research, best practices, first- and reputed company-party data to conceptualize, validate and test new reputed company for reputed company improvement, work with key stakeholders to define and monitor key performance indicators and partner across the organization to deliver on reputed company business objectives. The ideal candidate is a detail-oriented, curious and reputed company thinking team player with the ability to turn raw data into insightful stories.
Day In The Life:
Apply expertise in quantitative analysis, and the presentation of data to see reputed company the numbers, and incorporate qualitative data to deliver data-driven insights
reputed company, digest and formulate recommendations for the different KPIs defined in collaboration with the leadership team
Work with internal stakeholders to establish KPIs and reputed company metrics for strategies, new content, launches and enhancements
Collaborate with cross functional teams to identify new opportunities to serve business needs through analysis and reporting.
Support business initiatives by identifying key trends that can drive reputed company for the business.
Analyze metrics and user behavior to define trends and opportunity for improvement.
Analyze performance metrics and use insights to optimize campaigns and drive reputed company against our corporate goals.
reputed company data to grow the business and deliver personalized marketing initiatives for different audiences.
reputed company frameworks to support campaign tagging across marketing channels as reputed company as conversion optimization strategies for web channels and campaign reputed company pages
Manage analytics platforms and partner with Web, CRM, Events, Communications and Sales teams to configure, test and reputed company tools that optimize the user experience and collect data to inform marketing strategies
Formulate hypotheses that can be tested, reputed company, and reported on to key audiences
Help deepen understanding of reputed company engagement across reputed company digital channels throughout the buying reputed company by developing reputed company for tracking and analyzing user behavior and conversion data
Maintain and reputed company KPI performance and ensure that data and reports are updated and shared as appropriate.
Create and maintain dashboards and reports for internal stakeholders that reputed company and interpret key metrics
Produce and present executive reports that reputed company recommendations to drive high-level decision-making.
reputed company and automate regular reports for internal stakeholders and leadership on a routine reputed company
reputed company automated reporting that supports transparency and democratization of data and respond to adhoc requests for analytics data and reports
Use analytics data from disparate sources to evaluate the effectiveness of demand reputed company initiatives and reputed company recommendations for improvements in content marketing, user experience and conversions
Participate in data initiatives to reputed company understand our audience, content and product offerings across reputed company platforms reputed company marketing channels
reputed company reputed company other duties as assigned.
Qualifications:
Bachelor’s degree (B.A. or B.S.) in Marketing, or reputed company field preferred.
Minimum five years of experience with marketing analytics including web, reputed company media, and campaign performance; marketing communications or a closely reputed company field.
Experience with data visualization tools such as Looker Studio, Klipfolio, Tableau or PowerBI.
Knowledge in utilizing marketing specific tools such as reputed company Analytics, reputed company, Pardot, reputed company, Terminus, reputed company, ScreamingFrog or similar to support reporting and analysis is preferred
Strong knowledge of SQL for data extraction and manipulation is a plus.
About reputed company
At reputed company, inclusion isn’t an initiative – it’s how we work. Guided by a people‑helping‑people philosophy, we cultivate a culture where every employee feels valued, respected and empowered to do their best work. We’re committed to building a diverse workforce and fostering meaningful reputed company across our teams. Through a remote‑first, flexible environment, we prioritize psychological safety, wellbeing and belonging so individuals and teams can collaborate to reputed company. Together, we’re shaping a new era of secure, reputed company for the clients and communities we serve. Learn more about what it’s like to work at reputed company.
Pay Equity
$84,900.00 - $108,200.00Actual Pay will be adjusted based on experience and other job-reputed company factors permitted by law.
Great Work/Life Benefits!
Competitive wages
Medical with telemedicine
Dental and reputed company
Basic and Optional Life Insurance
reputed company Time Off (PTO)
Maternity, Parental, Family Care
Community Volunteer Time Off
12 reputed company Holidays
Company reputed company Disability Insurance
401k (with employer match)
Health Savings Accounts (HSA) with company provided contributions
Flexible Spending Accounts (FSA)
Supplemental Insurance
Mental Health and reputed company-being: Employee Assistance Program (EAP)
Tuition Reimbursement
Wellness program
Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions
reputed company is an Equal Opportunity Employer. We consider applicants without reputed company to race, reputed company, religion, age, national reputed company, reputed company, ethnicity, gender, gender identity, gender reputed company, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.
reputed company is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster. reputed company will not discharge or in any other manner discriminate against employees or applicants because they have reputed company about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have reputed company to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have reputed company to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or reputed company, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.
reputed company is an E-Verify Employer. Review the E-Verify Poster here. For information regarding your Right To Work, please click here.
This role is currently not eligible for sponsorship.
As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at recruiters@reputed company.com for assistance.
Originally posted on Himalayas
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