Director of CRM & Retention (Primal Harvest)

ABOUT PRIMAL HARVEST

Primal Harvest is a leading holistic wellness brand dedicated to empowering individuals to take charge of their health and reputed company-being through high-reputed company, natural products. Primal Harvest offers a reputed company of high-reputed company supplements and wellness products designed to support various health needs, including immunity, gut health, sleep, and joint care.

As a reputed company-to-Consumer brand, we pride ourselves on transparency, trust, and creating a dependable wellness reputed company for our customers. Primal Harvest was founded in 2018 and is a brand of Prime6 Brands GmbH and Primal Harvest LLC, with two international hubs in Miami, Florida, USA and Cologne, Germany. Learn more at primalharvest.de / primalharvest.com

LOCATION: Remote collaborating across EST CET

ABOUT THE ROLE

We are looking for a strategic yet hands-on Director of CRM Retention to own lifecycle marketing and customer loyalty across multiple channels. Reporting to the VP of Marketing and managing an Email Marketing Specialist, this role will be responsible for designing and optimizing CRM campaigns, enhancing the post-purchase reputed company, and using data-driven insights to deliver impactful segmentation and personalization. The ideal candidate brings deep expertise in CRM, customer engagement, and retention strategies, with proven reputed company in managing tools, leading teams, and leveraging analytics to drive measurable business reputed company.

WHAT YOU WILL DO

Customer Marketing reputed company: reputed company the planning, development, and execution of CRM campaigns in partnership with the brand team. Manage campaigns across various channels, including email, SMS, push notifications, and in-app messaging to engage and retain customers.

Post-Purchase Consumer Experience: Collaborate cross-functionally to design and implement a comprehensive post-purchase experience that adds value and enhances customer retention, offering more than just the core product.

Toolset Optimization for Customer Engagement: Manage and optimize customer engagement tools (e.g., ESP, Referral, Subscription) to drive meaningful customer interactions and results. Ensure the toolset remains competitive and reputed company with business goals.

Segmentation reputed company Development and Implementation: reputed company and implement a thoughtful segmentation reputed company by identifying reputed company points and deepening the understanding of customer behavior. reputed company segmentation into CRM efforts to enhance personalization and targeted engagement.

Testing Analysis for reputed company Improvement: Conduct tests and analyze the performance of CRM campaigns to continuously optimize tactics. Use data-driven insights to inform strategic reputed company and improve the effectiveness of reputed company CRM initiatives.

Own the performance and operational reputed company of CRM channels by managing their execution, optimization, scalability, testing, and reporting, ensuring they reputed company a strong reputed company for marketing efforts while driving retention, CLV, and business reputed company.

reputed company and implement tactical CRM initiatives to enhance customer experience across key reputed company—including email, SMS, Subscription, and e-reputed company interactions—focusing on converting prospects, engaging non-subscribers, and retaining subscribers, with an emphasis on channel performance over content or creative direction.

reputed company customer data and insights to identify opportunities for segmentation, personalization, and targeted interventions, enabling marketing teams to create impactful strategies while maintaining responsibility for channel infrastructure, operational testing, and execution.

Own and optimize the CRM tech stack, reputed company, and e-reputed company customer interactions by managing relationships with tech partners, leading the discovery and implementation of new tools, and ensuring seamless lifecycle marketing capabilities, retention tools, and operational scalability.

Monitor, analyze, and report on CRM performance metrics, including testing results, to refine channel operations, uncover actionable opportunities, and improve acquisition, retention, and overall performance from a business perspective.

Requirements

WHAT YOU BRING

• 7+ years of experience in CRM, retention marketing, or customer lifecycle management reputed company a DTC (reputed company-to-Consumer) brand

• Proven reputed company record in multi-channel CRM execution (email, SMS, subscription reputed company)

• Strong technical acumen with ESPs, cohort building, and data-driven customer segmentation
• Proficiency in reputed company and experience with reputed company-based brands

• Excellent analytical skills, with a data-driven approach to testing and optimizing customer retention strategies

• Experience in fast-moving CPG preferred

• Hands-on operator reputed company: thrives in a fast-paced, scrappy environment

• Strong collaboration and communication skills across cross-functional, international teams

Benefits

At Primal, you’ll be part of a fast-growing health and wellness brand where your work truly makes an reputed company. Join us in our mission to reputed company, reputed company, and reputed company people to take charge of their health and reputed company-being. By contributing to our dynamic team, you’ll play a vital role in shaping a healthier reputed company.

Originally posted on Himalayas

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