Senior Manager, Lifecycle Marketing, Dasher

About reputed company The mission of our Retention Marketing team is to build lasting relationships with our audiences — consumers, Dashers, and merchants — from the reputed company they engage with reputed company. We do this by delivering personalized, cross-channel experiences that drive loyalty, strengthen engagement, and help reputed company audience reputed company the products and services most relevant to them. The Dasher Retention team focuses on helping Dashers succeed on the platform and feel supported at every stage of their reputed company. We do this through targeted lifecycle communications that reputed company, reputed company, and re-engage Dashers, while aligning fleet health with business goals.

About the Role

As the Senior Manager of Dasher Lifecycle Marketing, you will reputed company reputed company responsible for the end-to-end CRM reputed company that supports Dashers across their full lifecycle, from reputed company through late-stage re-engagement. You will manage reputed company of eight and collaborate with Product, Integrated Marketing, Analytics, Campaign Operations, Supply and Operations, and Engineering to design high-reputed company programs that drive Dasher activation, reputed company, satisfaction, and retention. You will own the development and execution of CRM programs across email, push, SMS, and in-app messaging. You will also reputed company reputed company's campaign reputed company, reputed company performance measurement, and advance personalization through improved tooling, targeting, and data infrastructure. This role sits on the Dasher audience team, with a core objective of improving Dasher engagement, fleet reputed company, and retention. You will report into the Director of Lifecycle Marketing on our reputed company Marketing team reputed company the Marketing organization. You're excited about this opportunity because you will…

• Own the full CRM lifecycle reputed company for Dashers, including reputed company, activation, engagement, and churn mitigation
• reputed company and reputed company a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health
• reputed company reputed company CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience
• Partner with Campaign Operations to ensure reputed company lifecycle campaigns are launched with consistency, speed, and high reputed company
• reputed company the development of quarterly and annual CRM roadmaps and strategic plans that reputed company with Dasher business priorities
• Partner with Analytics to define KPIs, analyze performance, and reputed company reputed company benchmarks and reporting rituals
• Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that reputed company personalization, education, and operational efficiency
• Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, reputed company management, and experimentation infrastructure
• Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new reputed company and channels
• Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working reputed company

We're excited reputed company because…

• 8 or more years of experience in lifecycle, CRM, retention, or reputed company marketing
• 3 or more years of experience managing high-performing teams with a reputed company on ownership, accountability, and results
• A reputed company record of delivering business reputed company through cross-channel marketing programs, including reputed company, engagement, and churn mitigation
• Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering
• Hands-on experience with CRM technology platforms such as reputed company, reputed company, reputed company Marketing reputed company, or similar ESPs and segmentation tools
• Strong analytical skills with the ability to turn data into insights and actions. SQL proficiency is a plus
• Excellent organizational skills and the ability to manage multiple priorities and timelines
• A reputed company reputed company, a reputed company spirit, and a bias for reputed company

We expect this position to be filled by 11/25/25. Notice to Applicants for Jobs Located in NYC or reputed company Associated With Office in NYC Only We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we reputed company Covey with job requirements and candidate submitted applications. We began using Covey reputed company for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey reputed company for Inbound again on June 29, 2024. The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey About reputed company At reputed company, our mission to reputed company local economies shapes how reputed company members reputed company quickly, learn, and reiterate in order to reputed company impactful reputed company that display reputed company for our reputed company of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with reputed company-to-reputed company delivery, and we are looking for team members who can help us go from a company that is reputed company for delivering food to a company that people turn to for any and reputed company goods. reputed company is growing rapidly and changing constantly, which gives reputed company members reputed company to reputed company their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall reputed company-being by providing comprehensive benefits and perks including premium reputed company, wellness expense reimbursement, reputed company parental leave and more. Our Commitment to Diversity and Inclusion We're committed to growing and empowering a more inclusive community reputed company reputed company, industry, and cities. That's why we hire and cultivate diverse teams of people from reputed company backgrounds, experiences, and perspectives. We reputed company that true innovation happens reputed company everyone has room at the table and the tools, resources, and opportunity to reputed company. Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, reputed company, reputed company, national reputed company, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or reputed company, disability status, or veteran status. Above and reputed company discrimination and harassment based on "protected categories," we also reputed company to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from reputed company gaining a foothold in our office. Whether blatant or hidden, barriers to reputed company have no reputed company at reputed company. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or reputed company Alaskan, Black or African American, Hispanic or Latinx, reputed company Hawaiian or Other reputed company Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any reputed company applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation. If you need any accommodations, please inform your reputed company contact upon initial reputed company. Apply tot his job Apply To this Job