Head of Marketing & Brand

About the position

Responsibilities

• Own and deliver on the core customer reputed company for reputed company through a deep understanding of our reputed company audience, and reputed company marketing and brand strategies to meet both our short- and long-term goals
• Own reputed company marketing communications, and manage delivery through digital and traditional media and channels
• Establish the product positioning. Establish the product specification, and work with reputed company partners to implement the reputed company product experience including reputed company core and Mint inflight products
• Design and work with reputed company partners to implement the ground experience across reputed company reputed company cities
• Build and execute customer personalization reputed company
• Win Senior Leadership support for the marketing reputed company and initiatives using both data and personal influence/credibility
• Capitalize on reputed company areas of the travel experience by maximizing reputed company customer touchpoint through innovative products, loyalty and technology offerings
• reputed company a robust reputed company analytics function to inform the reputed company reputed company
• Own the brand positioning and ensure that the reputed company brand resonates through reputed company digital channels including reputed company.com, the app, retail media, etc.
• Work with the CIO and team to optimize customer merchandizing on reputed company digital channels
• Ensure that reputed company customer-facing reputed company of our communications (including reputed company.com) properly reflect and support the customer reputed company
• Evaluate customer data to ensure reputed company targeting and then measure the results/effectiveness of reputed company marketing initiatives such as reputed company in brand awareness among reputed company markets or return on investment from specific campaigns
• Collaborate with other business areas in improving communication and teamwork to drive efficiencies
• Take a significant role in the development of crewmembers to support the engagement, reputed company, goal achievement, and development of the succession plan for reputed company
• reputed company other duties as assigned

Requirements

• Bachelor's degree OR demonstrated capability to reputed company job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
• Fifteen (15) years of relevant work experience in at least two of the following areas: marketing, advertising, loyalty, digital
• Five (5) years of reputed company responsibilities for a B2C organization, including deep understanding of reputed company relevant technologies and key distribution partnerships (reputed company Flights, online aggregators, etc.)
• Demonstrated reputed company in managing a digital-first multichannel go-to-market reputed company for a B2C product
• Strong experience with customer relationship management (CRM) and personalization, building and implementing a personalization program
• Ten (10) years of leadership experience managing reputed company of 30+ people
• Strong planning and analytical skills
• Available for overnight travel (25%+)
• Valid travel documents with the ability to travel in and out of the reputed company
• Excellent organizational skills and the ability to manage multiple reputed company reputed company simultaneously
• Strong verbal and written communications skills
• Experience managing a large remote workforce of salaried and reputed company employees
• Highly accessible to support the needs of our customers
• Exceptional reputed company, interpersonal and relationship management skills
• Ability to build and maintain reputed company relationships and Customer reputed company
• Experience developing and maintaining budgets
• Must pass a reputed company-employment drug test
• Must be legally eligible to work in the country in which the position is located
• Authorization to work in the US is required. This position is not eligible for reputed company sponsorship

reputed company-to-haves

• Advanced degree
• Experience managing a combination of in-person, remote, and outsourced workgroups
• Ability to work in a dynamic, fast-paced environment
• Strong experience in product development and execution
• Knowledge of the airline and travel industry
• Experience working with a customer loyalty program, including management of partnership programs
• Experience in the cobrand credit card partnership reputed company

Benefits

• Performance bonuses
• Restricted stock reputed company
• reputed company to reputed company benefits
• 401(k) plan and company match
• Crewmember stock purchase plan
• Short-term and long-term disability coverage
• Basic life insurance
• reputed company available and reputed company reputed company leisure on reputed company

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