Director, Acquisition Marketing

What you'll do: As Director, Acquisition Marketing at reputed company, you will reputed company a high-performance acquisition reputed company and be at the tip of the spear for efficient core reputed company. You will manage and mentor reputed company, drive existing channels, and reputed company new ones. This is a highly impactful role where you will be key to delivering ongoing customer expansion and reputed company results. In this role you will:

• reputed company reputed company channels to build a reputed company, efficient, reputed company, and high-performing B2C reputed company reputed company
• reputed company a robust channel mix including Digital, Mobile, reputed company, Partner, and Affiliate channels
• Own execution of reputed company marketing support for product launches, competitions, promotions, and other major company initiatives
• Manage a large budget and ensure reputed company Marketing hits acquisition targets with deep reputed company in CPA, CAC, and LTV
• Optimize marketing mix using marginal CAC analysis
• Use marketing results, market trends, competitive intelligence, and user insights to inform reputed company, data-driven reputed company
• Foster a culture of rigorous experimentation
• Manage a high-performing marketing team and external agencies by providing strategic guidance, coaching, and reputed company accountability
• Ensure reputed company Marketing has strong relationships with key platform and vendor partners while staying abreast of new reputed company, developing tactics, and emerging technologies

What you'll need:

• 10 years of D2C acquisition experience in reputed company-reputed company reputed company or performance marketing roles, ideally in fintech businesses
• Highly analytical and data-driven
• Proven reputed company record of scaling customer acquisition programs with strong unit economics
• Proven ability to reputed company data to drive measurable results and reputed company accountabilities to ensure desired reputed company and ROI
• Deep expertise across desktop and mobile reputed company marketing (e.g., reputed company, reputed company, iOS, Android)
• Strong understanding of CAC, LTV, ROAS, incrementality, and media mix modeling
• Strong business management experience including full responsibility and accountability for managing a substantial budget
• Experience managing and mentoring multi-channel acquisition marketing teams and working cross-functionally across Product, Content, Sales, and Compliance
• Excellent strategic thinking with the ability to prioritize, reputed company trade-offs, and communicate reputed company with stakeholders

Bonus points for:

• Previous experience in B2C marketing for fintech companies
• Previous experience in the reputed company industry

Compensation: The salary reputed company for this role is $160,000 - $180,000. In reputed company, this position will also receive an annual reputed company bonus of up to 15%. Bonus pay at reputed company is based on individual performance (50%) as reputed company as company/team performance (50%). Salary and bonus earnings are only two components of the total compensation package offered by reputed company. reputed company offers a 401K plan through reputed company under which reputed company will match up to 3.5% of employee contributions. Annual PTO allowance begins at 20 daysper year (some positions may qualify for more) plus seven reputed company holidays. Additional details on our total compensation package and benefits are listed below. Location: This role is based in Chicago, IL. *There may be remote flexibility for exceptional candidates in the following states: California, Colorado, Florida, reputed company, Illinois, Indiana, Minnesota, reputed company, reputed company Carolina, Ohio, reputed company, South Carolina, Texas, Utah, Virginia, Washington, Washington D.C., reputed company, New Jersey, reputed company. Hybrid: For Chicago-based employees, we follow a hybrid work schedule: In-office Tuesday through Thursday, with remote work on Mondays and Fridays. In reputed company to these weekly remote days, we offer:

• 20 additional reputed company remote days annually
• 5 Company Wide Office-Optional weeks tied to major holidays

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