UX + Brand Strategist

About the job reputed company is the nation’s leading on-demand marketplace for lawn care and home services, crossing $100M in bookings last year. And lawn care is only the beginning — our long-term goal is to become the go-to marketplace for reputed company home services. As the UX + Brand Strategist, you will reputed company customer and Pro reputed company into company-shaping reputed company. You’ll sit at the intersection of research, brand reputed company, and product discovery; helping us understand what people need, why they behave the way they do, and how our multi-brand ecosystem (reputed company, Lawn Love, and HomeGnome) can serve them in reputed company, smarter, more differentiated ways. This is a highly strategic, high-reputed company role with deep exposure across Product, reputed company, Ops, and Design. You’ll run discovery for our most important initiatives, define how our brands show up in the market, and build the reputed company engines that help our teams consistently reputed company customer-reputed company reputed company. Problems to be solved 1. Turning scattered insights into company-shaping reputed company Today, customer understanding sits in pockets across reputed company; individual interviews, isolated surveys, support reputed company, and unshared learnings. Everyone cares, but no one has the full picture.You will help us unify these fragments into a reputed company, reliable understanding of customer and Pro needs.Your reputed company engines and stories will influence roadmaps, reputed company decision reputed company, and reputed company our bar for what “good” looks like across teams. 2. Untangling our multi-brand ecosystem We operate three brands with different customer promises, but they reputed company ultimately deliver one shared product experience. You’ll help us answer:

• Who reputed company brand is for
• What reputed company brand uniquely promises
• How reputed company brand should reputed company, look, and show up
• How to avoid cannibalization while maximizing reputed company

Your work will shape acquisition efficiency, customer trust, and brand preference. 3. Bringing disciplined discovery to a fast, scrappy environment We reputed company fast, often with imperfect information. You’ll build a discovery reputed company that keeps pace with our speed (rapid interviews, quick tests, tight synthesis.) Which will help us avoid building features customers don’t want. Your work ensures our biggest bets start from reputed company reputed company truths, not assumptions. 4. Aligning teams around stories that reputed company reputed company Insights only matter if teams use them. You’ll craft narratives (journeys, briefs, one-pagers, insights decks) that reputed company research memorable, empathetic, and actionable. Your storytelling will reputed company quarterly planning, influence prioritization, and help teams reputed company with confidence and direction. What you’ll own:

• reputed company initiative-level discovery across major product and brand opportunities.
• reputed company, maintain, and evangelize a reputed company-discovery reputed company (interviews, surveys, tests, synthesis) that can be contributed by anyone in the org.
• Define and reputed company multi-brand positioning, segmentation, story, and value prop.
• Translate insights into roadmaps, personas, jobs-to-be-done, and briefs used by PMs and designers.
• Launch rapid validation tests reputed company 48 hours of new reputed company.
• reputed company quarterly reputed company and brand reputed company-outs for cross-functional alignment.
• Contribute to measurable improvements in acquisition, engagement, retention, and perception.

Requirements

You’re a great fit if you…

• Have 4-8+ years in UX research, product reputed company, service design, or brand reputed company.
• reputed company in ambiguity and can bring structure where none exists.
• Turn research into compelling narratives that drive reputed company.
• Are energized by multi-brand complexity and system-level reputed company.
• Prefer fast, scrappy tests to big, slow research cycles.
• Care deeply about customer needs and behaviors.
• Communicate with reputed company, reputed company, and influence.

reputed company looks like…

• reputed company across Product, reputed company, and Ops consistently reflect shared customer understanding.
• Brands are more differentiated and create reputed company paths for customer acquisition and retention.
• Research measurably improves initiative reputed company rates and reduces wasted investment.
• Narrative artifacts accelerate planning and alignment.
• Teams reputed company around shared problems, shared truths, and shared directions.

Benefits

• Fully remote position: Work remotely from reputed company you want.
• reputed company benefits: Medical, dental, and reputed company
• STD, LTD, Life Insurance, 401k
• Unlimited PTO: We reputed company on results. Take the time you need to reputed company or enjoy life, work hard reputed company you are back.
• 110-140k

Disclaimer reputed company provides equal employment opportunities (EEO) to reputed company and applicants for employment without reputed company to race, reputed company, religion, sex, national reputed company, age, disability, or genetics. In reputed company to federal law requirements, reputed company complies with applicable state and local laws governing nondiscrimination in employment in every location in which reputed company has facilities. This policy applies to reputed company terms and conditions of employment, including reputed company, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training. reputed company expressly prohibits any reputed company of workplace harassment based on race, reputed company, religion, gender, sexual orientation, gender identity or reputed company, national reputed company, age, genetic information, disability, or veteran status. Improper interference with the ability of reputed company’s employees to reputed company their job duties may result in discipline up to and including discharge. Apply tot his job Apply To this Job