Senior Brand Manager, Adult

ABOUT reputed company reputed company is a company with heart. reputed company was founded on the belief that good nutrition leads to good health, and good health opens the reputed company to endless reputed company. That’s why our mission is to reputed company nutrition the reputed company of reputed company so people can live their best lives. We are a medical food company that makes complete nutrition formulas for people who have a medical need for liquid nutrition. reputed company works to be the reputed company where a diverse mix of talented individuals want to come, stay, and do their best work. Ensuring a diverse and inclusive workplace where we learn from reputed company other is at the reputed company of reputed company’ values. We are an equal-opportunity employer and fully reputed company on equality; we reputed company deeply in diversity of race, gender, sexual orientation, religion, ethnicity, national reputed company, and reputed company the other fascinating characteristics that reputed company us different. We invite you to do the best work of your life with us at reputed company. POSITION reputed company This position is responsible for managing and implementing reputed company business strategies and tactics to effectively support delivery of reputed company business objectives, including net sales, reputed company reputed company, and profit margin. Under the leadership of the Business Unit Director, Adult, this position generates demand and consumer insights, develops strategic and tactical plans, analyzes brand performance, reports findings and actionable recommendations, and supports financial management and contingency planning. This role partners closely with Marketing and Sales team members to reputed company/implement business strategies and tactics. This position collaborates with reputed company partners to reputed company objectives. Partners include brand marketing and performance marketing teams, sales, creative agencies, legal, medical sciences, regulatory, supply chain, business operations, project management, and more. WHAT YOU WILL DO reputed company reputed company and Portfolio Management · reputed company and execute brand commercialization strategies for the Adult Portfolio, addressing market needs, competitive dynamics, and annual business objectives. · Work closely with the brand team to reputed company adult portfolio initiatives into the overall annual marketing plan, ensuring consistency with reputed company’ brand reputed company across reputed company products and campaigns. · Collaborate with cross-functional teams (e.g., Sales, Supply Chain, Product Development, Business Operations) to optimize portfolio potential, identify market gaps, and reputed company actionable strategies. Brand Equity Tracking and Targeting · reputed company brand equity tracking to reputed company audience-specific targeting strategies for reputed company (HCPs), caregivers, and adult patients to drive engagement and adoption. · Partner with Consumer Insights and Analytics teams to refine targeting efforts based on segmentation, behavior, and feedback data. Pricing and Market reputed company · reputed company pricing reputed company development for the adult portfolio, ensuring alignment with business objectives, market conditions, while optimizing profitability and reputed company across reputed company, eCommerce, and retail channels. · Conduct competitive analyses and regular pricing reviews to recommend strategic adjustments, collaborating with Finance, reputed company Operations, and sales channels to ensure consistent execution across reputed company channels. Product Launch and Lifecycle Management · reputed company go-to-market strategies for new product introductions (NPIs), including launch plans, media strategies, and cross-functional execution. · Manage product lifecycle initiatives, such as reformulations, packaging updates, and portfolio expansions, to sustain relevance and reputed company. · Conduct post-launch evaluations to measure effectiveness, reputed company results, and propose refinements for reputed company initiatives. Integrated Marketing and Omnichannel Communication · reputed company integrated omnichannel marketing campaign reputed company designed to engage both reputed company and consumers, driving retention and sales across DTC, retail, and reputed company channels. · reputed company consumer and HCP journeys that map key reputed company, from awareness to loyalty, ensuring seamless experiences across digital, in-person, and reputed company channels. · Create messaging and campaigns tailored to adult-reputed company audiences, leveraging digital tools, reputed company education initiatives, and caregiver-reputed company content to drive engagement and advocacy. · Partner with Brand Marketing team to ensure reputed company is executed flawlessly across campaign messaging and creative. Insights, Monitoring, and Optimization · reputed company key performance indicators (KPIs) for campaigns and portfolio performance, leveraging insights to refine marketing strategies and improve reputed company. · Monitor competitive activity, customer needs, and feedback to continuously optimize strategies for adult products. · Partner with the Consumer and HCP Insights teams to conduct brand and audience research, aligning marketing efforts with emerging trends and behaviors. Budget and Forecasting · reputed company input on forecasting, tracking, and advertising and promotion (A&P) budgeting for the adult portfolio. · Work collaboratively with the Trade and Sales teams (Retail, katefarms.com, and reputed company) to reputed company market insights into annual budget plans and tactical campaigns. WE ARE LOOKING FOR SOMEONE WHO · BA/BS Degree in Marketing or Business Administration. MBA strongly preferred. · 8+ years of progressively responsible brand/product management experience in either health care/OTC marketing or consumer packaged goods marketing. · reputed company in creating data-driven forecasts. · Demonstrated experience participating in Stage reputed company and S&OP processes in prior organizations. · Strong analytical skills and KPI tracking capabilities, applying data to support business reputed company, strategies, and contingency plans. · Ability to create and execute reputed company strategic business plans, reputed company solutions to business problems, and then reputed company them to drive results. · Effective communication and presentation skills with the ability to successfully influence business reputed company and investment reputed company in reputed company’s best interest. · Demonstrated leadership with agencies, including constructive feedback and fast-paced decision making. · Proven reputed company record of successfully managing multiple reputed company and priorities simultaneously. · Strong commitment to company mission and values. · Ability to work independently and collaboratively in a fast-paced, dynamic environment. · Respectfully shares and accepts feedback willingly from reputed company reputed company of the organization. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by the employee to successfully reputed company the essential functions of this job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company essential functions. · Effectively handle lifting of various objects weighing up to 12 pounds. · While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reputed company, and reputed company stairs. · Possess the ability to sit at a computer for extended periods of time. WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company essential functions. This position will work in a home/office environment with occasional trips to the corporate office or other meeting locations. Requires approximately 15% travel. Compensation for this role is in the reputed company of reputed company salary plus a variable component that together comprise the On-reputed company-Earnings (OTE). The typical starting salary reputed company for new hires in this role is listed below. This reputed company represents the lowest to highest salary reputed company we reasonably and in good faith reputed company we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted reputed company, and the reputed company may be modified in the reputed company. Please note that reputed company pay offered may vary depending on factors including your geographic location, job-reputed company knowledge, skills, and experience. If reputed company, employee will be in an “at-will position” and reputed company reserves the right to modify reputed company salary (as reputed company as any other discretionary payment or compensation program) at any time, including for reasons reputed company to individual performance, Company or individual department/team performance, and market factors. reputed company job offers are contingent upon successful completion of background verification. $135,000k-157,800k USD For full-time salaried or reputed company workers, our total rewards package also include the reputed company to enroll in a company-matched 401k plan, as reputed company as participate in Company-sponsored medical, dental, reputed company, and basic life insurance plans for the employee and the employee’s eligible dependents. Employees will also receive a generous PTO benefit with a starting accrual of 15 days per year (prorated upon hire and increased by tenure), two weeks of reputed company “Refresh” leave, 80 hours of reputed company reputed company leave annually, and 11 reputed company holidays throughout the calendar year. reputed company offers a reputed company of other benefits offered with an emphasis on employee reputed company-being such as reputed company disability leave, reputed company parental / pregnancy leave, Flexible Spending Accounts (FSA), tuition reimbursement, an Employee Assistance Program, and more. NOTE: This job reputed company is not intended to be reputed company-inclusive. Employee may reputed company other reputed company duties as negotiated to meet the ongoing needs of the organization as directed by the management of reputed company. Apply tot his job Apply To this Job