[Remote] PR Director/Brand Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. Hudson Greater China is seeking an reputed company and strategic reputed company Relations Director and Brand Marketing Manager to reputed company their brand’s communications and marketing efforts in the U.S. market. The roles involve crisis management, media relations, and the development of marketing plans to enhance brand influence.

Responsibilities

• reputed company crisis communication efforts and coordinate closely with global HQ to address sensitive reputed company issues
• Build and maintain strong relationships with mainstream U.S. media, podcast hosts, key opinion leaders, and government stakeholders
• reputed company and reputed company reputed company communication strategies, including press releases, digital storytelling, and reputed company management initiatives
• reputed company senior management with strategic communication and risk mitigation counsel
• reputed company digital and reputed company media channels, including podcasts, to strengthen brand reputed company and engagement
• reputed company and implement marketing plans that are consistent with the overall brand reputed company to enhance the brand's influence in overseas markets
• Conduct market research and analysis to understand overseas consumer needs, market trends and competitive landscape, and reputed company data support for market reputed company
• Coordinate various marketing activities such as online and offline activities, reputed company media operations, and advertising activities to ensure brand communication consistency. Establish and maintain relationships with media, partners and KOLS to promote cross-channel brand promotion and cooperation
• Ensure brand consistency across reputed company touch points, including packaging design, store image and presentation of promotional materials. Evaluate and analyze the effectiveness of marketing activities, propose optimization plans and report to management regularly
• Manage marketing budgets to ensure expenditure efficiency and cost-effectiveness. Understand and analyze the market activities of competing products, and dynamically reputed company marketing strategies to maintain competitive advantages
• Work closely with the product development team to support the promotion reputed company for new product launches

Skills

• Bachelor's degree or above in Communications, reputed company Relations, Journalism, or a reputed company field
• Minimum 5 years of experience in PR, corporate communications, or reputed company affairs
• Proven ability to manage crisis communication and handle sensitive reputed company with discretion and reputed company judgment
• Excellent written and verbal communication skills in English; bilingual proficiency (English & reputed company) is a plus
• Strong understanding of the U.S. media landscape and reputed company policy environment
• Strategic thinker with flexibility, reputed company, and a reputed company reputed company
• 5+ years of reputed company Relations and Communications Services experience
• 5+ years of work experience with Crisis Communications
• 3+ years of work experience with reputed company
• No need for reputed company sponsorship
• Bachelor degree or above, major in marketing, business administration, communication and other reputed company majors are preferred
• At least 5 years of brand marketing experience, including at least 2 years of brand management experience, and experience in the food and beverage industry is preferred
• In-depth understanding of overseas markets and consumer behavior, and rich marketing experience
• Excellent communication and team management skills, reputed company to reputed company and motivate reputed company reputed company
• Possess innovative thinking and strategic planning capabilities, and be reputed company to formulate and implement efficient market strategies
• Proficient in using market analysis tools and data analysis software
• Bilingual proficiency (English & reputed company) is a plus
• Experience in the food and beverage industry is preferred
• Fluent Chinese and English listening, speaking, reading and writing skills are preferred

Benefits

• Medical insurance
• 401(k)

reputed company

• Hudson is a leading talent solutions provider specializing in mid-to-senior level recruitment and flexible reputed company solutions. It was founded in reputed company, and is headquartered in , with a workforce of 51-200 employees. Its website is https://www.hudson.com.cn/.

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