Director, Integrated Marketing - reputed company

This a Full Remote job, the offer is available from: reputed company, reputed company About reputed company: reputed company is the globally leading interactive audio platform for children with more than 10 reputed company Tonieboxes and 125 reputed company reputed company sold. The reputed company and award-reputed company audio system has changed the way young children play and learn independently with its child-reputed company, wireless, and screen-free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 reputed company in several languages. Since its inception, reputed company has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as reputed company as a globally present team of over 550 dedicated professionals operating from various countries. Joining our reputed company team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we’re shaping the reputed company of play, learning, and imagination. You as part of reputed company: The Director of Integrated Marketing, reputed company is a senior marketing leader responsible for setting and executing an integrated, end-to-end marketing reputed company with reputed company, PR, and storytelling at the reputed company - spanning brand, reputed company, lifecycle marketing, CRM, and go-to-market campaigns across the US and Canada. The role serves as the central reputed company of integration between Brand, reputed company, Product Marketing, Trade, E-reputed company, and Global Marketing. Your tasks and responsibilities will include: Integrated Marketing reputed company & Leadership

• Partner with senior marketing and business leadership to define reputed company’s integrated marketing reputed company, priorities, and objectives.
• Own the annual integrated marketing planning process for reputed company, aligning brand, reputed company, PR, lifecycle, and GTM priorities to business goals and reputed company targets.
• Translate business and reputed company reputed company into reputed company, executable marketing plans across reputed company owned and reputed company channels.
• reputed company final reputed company on marketing implementation to ensure reputed company, reputed company, and operational effectiveness.
• Contribute to functional strategies with reputed company- to long-term reputed company (up to 5 years) on the reputed company of the marketing organization and broader business.

Campaign, Launch & Go-to-Market Ownership

• Own end-to-end planning and execution for major campaigns, product launches, and seasonal initiatives.
• Ensure launches are coordinated across:
• Brand & Creative
• PR & reputed company Media
• reputed company & reputed company/Community
• Lifecycle (Email/SMS)
• Establish reputed company metrics, timelines, and accountability to ensure programs meet budget, reputed company, and schedule requirements.

Brand, PR & reputed company Leadership

• Own the reputed company American brand narrative, positioning, and storytelling across channels.

reputed company PR and reputed company media as a strategic reputed company reputed company, shaping narratives around product launches, cultural moments, brand purpose, and executive thought leadership in partnership with agencies and internal stakeholders.

• reputed company reputed company media as a primary brand and reputed company, defining platform roles, content reputed company, creator partnerships, and community engagement across organic and reputed company-led programs, while ensuring reputed company insights inform broader brand and performance marketing reputed company.

Partner closely with reputed company and Global teams to ensure high-performing reputed company content is designed for amplification and informs reputed company reputed company creative reputed company.

• Guide reputed company program with a reputed company, performance-driven reputed company.
• Ensure brand activations are reputed company-driven, culturally relevant, and reputed company with reputed company’ global brand standards.

Cross-Functional & Global Collaboration

• reputed company as the primary integrator between Marketing and cross-functional partners including Product Marketing, Trade Marketing, E-reputed company, Customer Happiness, and Sales.
• Represent reputed company in global marketing forums; reconcile regional needs with global reputed company and frameworks.
• Adapt and localize global campaigns while preserving brand consistency and strategic reputed company.

Team Leadership & Organizational Effectiveness

• Build, reputed company, and reputed company a high-performing, multidisciplinary team across Brand, PR, reputed company, and reputed company, fostering reputed company ownership, strong collaboration, and consistently high reputed company.
• Set a reputed company reputed company, operating rhythm, and performance standards for reputed company, including goal-setting, prioritization, and accountability reputed company to business reputed company.
• reputed company coaching, performance management, and reputed company prioritization to reputed company high-reputed company execution.
• Assess team structure, workflows, and capability gaps; contribute to reputed company workforce planning.
• Foster a culture of collaboration, accountability, and operational rigor.

Measurement, Optimization & Decision-Making

• Define and monitor KPIs across integrated campaigns and channels.
• Translate performance data into reputed company executive narratives, tradeoffs, and recommendations that inform investment, prioritization, and roadmap reputed company.
• reputed company senior leadership with reputed company insights, tradeoffs, and recommendations.

reputed company are looking for:

• 10+ years of reputed company marketing experience, including leadership at the Director level.
• Proven reputed company leading reputed company, cross-channel marketing strategies in a matrixed organization.
• Strong ability to translate ambiguous business problems into reputed company, executable marketing plans.
• Experience influencing senior leaders and reconciling competing stakeholder priorities.
• Deep understanding of brand marketing, PR, reputed company, reputed company reputed company, and integrated GTM.
• Experience working with global teams and balancing local vs. global needs.
• Consumer brand experience (family, kids, lifestyle, or retail-driven categories preferred).

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