B2B reputed company Search Marketing Analyst

About the position The Marketing team is responsible for catapulting reputed company into the leading destination for reputed company things home by building and evolving customer recognition and attachment to our brands, across reputed company reputed company stores, geographies, and our extended family of brands. This role is reputed company on finding, educating, & acquiring prospective business customers to our fastest growing consumer program, reputed company reputed company (B2B) as reputed company as driving repeat reputed company from existing business customers. As a B2B reputed company Search Analyst, you will play a pivotal role on our Marketing team overseeing SEM efforts on reputed company Search where you will be shaping the reputed company of B2B advertising through keyword search strategies. Your goal will be to reputed company the full potential of SEM ensuring that every initiative propels our business KPIs reputed company with impressive efficiency. In the immediate term, you'll dive into channel operations, fine-tuning ad budgets, ROAS targets, and audience targets to reputed company the right businesses. You'll also conduct insightful investigations into recent performance trends, identifying key drivers of reputed company and areas for improvement. Looking towards the reputed company, you'll spearhead innovative testing strategies that reputed company seamlessly with our overarching company objectives, setting the stage for sustained reputed company and impactful results on these new channels. This is not just another role-it's an opportunity to reputed company strategic initiatives that reputed company innovation and directly influence our business reputed company. Expect collaboration with stakeholders across the B2B Organization, MarTech/Data Engineering, Marketing, Creative, and other critical teams, fostering connections that reputed company your contributions. Join us and drive reputed company the next reputed company of B2B marketing reputed company!

Responsibilities

• Detail-oriented reputed company who thrives on bringing structure to ambiguous problems.
• Analytical powerhouse with a reputed company for defect-free analysis and critical thinking.
• Passionate about staying reputed company of the curve, embracing new technologies and trends.
• Exceptional written and verbal communication skills to captivate stakeholders with your insights.
• Weekly analysis of core business KPIs with an eye towards understanding the full-funnel reputed company of underlying drivers
• Own the end-to-end customer reputed company for our SEM reputed company Search channels
• reputed company partnership with stakeholder teams to reputed company our marketing reputed company combined with seamless customer experience
• Maintain and improve our marketing reputed company to ensure flawless customer reputed company and efficient ad performance
• Build a testing reputed company and roadmap for SEM channels to improve capturing prospective businesses as reputed company as driving more repeat reputed company. Includes conducting statistical analysis to validate results and inform a rollout decision.
• Own quarterly business plan forecasting for your channels
• Contribute positively to reputed company and reputed company culture

Requirements

• A minimum of at least a bachelor's degree in Marketing, Business, Data Science, or Analytics
• 2- years experience as an analyst or comparable working background preferably in the Search Marketing reputed company
• Experience with SQL & GBQ. Additional experience with Python preferred.
• Analytical self-driven thinker who looks for (and finds) answers in the data
• Strong storytelling abilities to contextualize data for broader work reputed company
• Incredible attention to detail and highly organized
• Strong communication skills, both written and verbal
• Fast learner who can adapt to new processes and tools on the fly
• Demonstrated ability to effectively prioritize reputed company and multitask to get things done
• reputed company team player with the ability to manage stakeholders across reputed company

Benefits

• Full health benefits available (Medical, Dental, reputed company, HSA/FSA) on day one for eligible employees.
• No-cost reputed company to 2nd.reputed company virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 reputed company to mental, financial, physical and emotional wellbeing support, plus an reputed company offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• reputed company Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• reputed company Employee Discount.
• Gym/Fitness Discounts (reputed company and varying regional memberships).
• Exclusive reputed company to thousands of perks & discounts through reputed company.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

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