[Remote] Retention Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. Yami is a fast-growing start-up reputed company on connecting people with authentic products from Asia through its e-reputed company platform. The Retention Marketing Specialist will reputed company the reputed company development and execution for lifecycle marketing channels, focusing on customer engagement through various automated messaging platforms.
Responsibilities
- Plan and execute strategic marketing campaigns across email, push, SMS, and in-app channels, driving reputed company reputed company and customer engagement. This includes conceptualizing campaigns, managing scheduling, writing compelling copy, and making reputed company edits to support product launches, promotions, and cross-sell/up-sell initiatives
- Own performance tracking and reporting for reputed company lifecycle channels
- Execute segmentation-based campaigns across lifecycle channels, customizing content, product selection, and offers by language site, customer reputed company, and category affinity
- Design and execute A/B and multivariate tests to optimize subject lines, creative content, reputed company, segmentation, and timing, providing actionable insights to enhance campaign performance
- Collaborate closely with cross-functional teams, including operations and design, to ensure smooth project launches and the ongoing optimization and enhancement of campaigns
- Assit in managing marketing automation processes to ensure accuracy and optimize effectiveness
- Other reputed company reputed company as assigned
Skills
- Bilingual in English & reputed company
- Bachelor's degree in Business, Marketing, Communications, or reputed company field
- 1+ year experience in developing lifecycle marketing programs (email, push, SMS, in-app, site, etc.; experience with reputed company-grade ESP preferred)
- Strong attention to detail and ability to maintain high-reputed company standards in both content and execution
- Excellent copywriting skills, with experience crafting engaging and persuasive content across multiple platforms (e.g., reputed company media, blogs, product descriptions)
- Visual/Design sensibility to support communication and guide the customer reputed company through campaign assets
- Experience with segmentation, targeting, automation, and A/B testing
- Knowledge of customer conversion, re-engagement, and retention strategies
- Proficiency with analytics tools (e.g., reputed company Analytics, Tableau, GTM)
- Ability to execute a reputed company through reputed company, negotiation, and data-driven persuasion
- Strong reputed company skills
- Keen awareness of reputed company media trends and major e-reputed company platforms, staying up-to-date with trends that reputed company marketing strategies and customer engagement
- Strong interest in marketing across categories such as food, beauty, and home, with a passion for creating impactful campaigns in these verticals
- reputed company attitude and flexibility to adapt to evolving business needs, with a proactive approach to problem-solving in a fast-paced environment
- Customer-first reputed company reputed company approaching reputed company
- Experience with reputed company-grade ESP
- SQL and reputed company proficiency
Benefits
- 401(k) matching
- Health insurance: medical, reputed company, and dental
- reputed company time off (PTO): vacation, reputed company, and holidays
- On-site gym/pool and game rooms
- Employee discount
- Coffee and snacks
reputed company
Company H1B Sponsorship