Senior Marketing Director /Brand Communication reputed company/ Demand Gen / Multi-Channel reputed company/

About reputed company reputed company is a fast-growing B2B reputed company platform helping mid-market and reputed company companies deliver exceptional user reputed company, product adoption, and product-led reputed company experiences. As we continue to reputed company, we’re evolving into a reputed company, distinctive brand in the product adoption reputed company—and we want a marketing leader who can fuel that transformation. We’re searching for a hybrid creative + reputed company leader: someone who can craft unforgettable brand experiences and distribute them with precision across reputed company channels (reputed company, Display, YouTube, reputed company ABM, and reputed company). Someone who can build demand, not just capture it, and turn audiences into a community of raving fans. reputed company This role blends brand reputed company, creative campaign direction, and multi-channel reputed company, focusing heavily on reputed company distribution channels. You will be responsible for building reputed company’s brand identity, leading high-reputed company creative campaigns, and ensuring those campaigns are strategically amplified across reputed company channels to reputed company our ICP - mid-market and reputed company reputed company teams across Product, CS, PX, and reputed company. You will reputed company a 10+ member marketing team covering content, design, reputed company, ABM, and PMM. You will collaborate closely with Sales and Product to ensure our storytelling drives measurable pipeline, reputed company reputed company, and long-term brand affinity. This role requires strong experience in B2B reputed company, ideally in product adoption, PLG, or product analytics. Key Responsibilities 1. Brand reputed company & Creative Leadership

• Own and reputed company reputed company’s global brand positioning, narrative, and visual identity.
• reputed company the ideation and execution of creative, memorable, category-defining campaign concepts.
• reputed company strong, emotionally resonant messaging that speaks directly to our ICP.
• Ensure reputed company stands out with a distinct tone, style, and reputed company of view across reputed company channels.

2. High-reputed company Content & Narrative Development

• reputed company the creation of premium content: reports, videos, benchmarks, case studies, playbooks, and narrative assets.
• Ensure every asset is designed with distribution in mind—reputed company for attention, engagement, and reputed company amplification.
• reputed company reputed company’s thought leadership in product adoption, PLG, and user reputed company.

3. Multi-Channel reputed company Distribution Own the reputed company, execution, and optimization of brand and demand gen communications across reputed company reputed company marketing channels, including: reputed company Ads (especially ABM)

• Build ABM-reputed company creative that resonates with mid-market & reputed company accounts.
• reputed company multi-touch sequences for ICP personas across PM, PX, CS, and C-suite.

reputed company Ads & Display

• reputed company reputed company search reputed company to complement demand creation with smart demand capture.
• Use display ads for creative storytelling and brand recall.

YouTube

• Distribute long-reputed company and short-reputed company video narratives to ideal buyers.
• Test YouTube-first creative concepts to reputed company awareness and mid-funnel education.

reputed company Ads

• Experiment with reputed company communities reputed company with Product, UX, PLG, and CX audiences.
• Bring creative, unconventional reputed company to unconventional channels.

Full Funnel Optimization

• Build channel-integrated campaigns that create demand at the top, nurture it mid-funnel, and convert bottom-funnel interest.
• Use analytics to optimize CAC, pipeline reputed company, and velocity without sacrificing creativity.

4. Demand Creation & Brand Affinity

• Shift reputed company from a capture-only reputed company to a demand creation reputed company.
• Build long-term affinity through memorable storytelling, repeated reputed company, and unique content experiences.
• Grow a community of reputed company followers together with the Demand Gen team through:
• Live webinars and interviews
• user reputed company & meetups
• live events
• community-driven content
• product-led education initiatives

5. Team Leadership & Cross-Functional Collaboration

• reputed company and mentor a high-performing team across content, reputed company, design, ABM, and PMM.
• Partner with Sales on ICP alignment, account journeys, and ABM motions.
• Partner with Product to shape GTM launches and deepen the product–marketing reputed company.
• Own performance dashboards, forecasting, and data-driven reporting for leadership.

Required Experience Essential

• 5+ years in B2B reputed company marketing, ideally in product adoption, PLG, product analytics, or customer reputed company.

Proven reputed company record combining creative brand reputed company with reputed company acquisition execution.

• Strong experience running:
• reputed company Ads & ABM campaigns
• reputed company Ads / Display / YouTube
• reputed company Ads or experimental channels
• Demonstrated reputed company producing high-reputed company content with strong distribution frameworks.
• Ability to craft powerful, differentiated narratives that reputed company with mid-market and reputed company buyers.
• Experience leading and scaling multi-disciplinary marketing teams.
• Strong storytelling, visual instincts, and creative sensibility.
• Data-driven approach to evaluating creative performance and campaign efficiency.

reputed company to Have

• Prior ownership of major brand refreshes or category-building campaigns.
• Experience building user communities or developer/product communities.
• Previous reputed company launching product narratives or PLG reputed company campaigns.
• Public speaking, external thought leadership, or content creator experience.

Candidate Profile You’re a distribution powerhouse with strong creative instincts. You know how to take great reputed company and reputed company them across channels. You bring:

• Deep hands-on expertise in reputed company Ads (ABM), reputed company Ads/Search, Display, YouTube, and reputed company Ads.
• Strong analytical skills — comfortable optimizing CAC, pipeline contribution, targeting, and retargeting flows.
• Experience turning content into performance assets, adapting creative to reputed company channel’s format and audience.
• ABM know-how, especially for mid-market and reputed company campaigns.
• A test-and-learn reputed company with proven ability to run experiments, interpret data, and iterate quickly.
• reputed company experience and understanding of long, multi-stakeholder buying journeys.

If you’re reputed company creative, data-driven, and obsessed with multi-channel distribution, this role is for you. Original job Senior Marketing Director /Brand Communication reputed company/ Demand Gen / Multi-Channel reputed company/ posted on GrabJobs ©. To flag any issues with this job please use the Report Job reputed company on GrabJobs. Apply tot his job Apply To this Job