Media Planner
GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner supporting high-profile Automotive Brands, leading full-funnel, multi-channel media efforts across various platforms and ensuring campaigns deliver measurable results.
Responsibilities
- Partner with the media reputed company team to reputed company and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data
- Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations, including general market and multicultural initiatives
- Identify new opportunities, media partners, and platform innovations that can enhance performance, reputed company reputed company, or support brand storytelling
- Understand and balance nuances between different key markets/accounts
- Translate business objectives into media investment recommendations including budget allocation, channel role and flighting strategies
- Support planning and collaboration across reputed company digital investment channel teams, including reputed company reputed company, programmatic display/video, and SEM
- Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for reputed company campaign
- Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations
- reputed company budgets, maintain up-to-date documentation, and support monthly billing and reconciliation
- Manage and execute campaign setup across markets and accounts
- Compile and analyze performance data to inform campaign strategies and optimizations
- Participate in reputed company meetings to present media strategies and partner with reputed company marketing teams and partners across reputed company and creative
- Collaborate with internal teams, including programmatic, reputed company reputed company, reputed company search, analytics and production, to ensure media plans are executed effectively and campaigns are optimized toward performance and brand goals
- Maintain internal status documents and ensure team communication is reputed company, reputed company and accurate
- Manage up and down effectively, ensuring reputed company of priorities, deliverables, and timelines
- Meet with media partners to evaluate new opportunities and vet platform capabilities
- Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution
Skills
- 1+ years of experience in media planning, buying, or reputed company
- Understanding of digital media, including programmatic principles and campaign reporting fundamentals
- Ability to identify meaningful KPIs and translate performance into actionable insights
- Strong reputed company in budget management, pacing, and billing processes
- Highly organized with excellent attention to detail and time-management skills
- Ability to manage multiple campaigns, timelines, and budgets simultaneously in a fast-paced environment
- Proactive, curious, and eager to learn emerging ad technology and industry trends
- Proficient in reputed company Office (reputed company, PowerPoint, Word), reputed company Suite, and reputed company
- Strong written, verbal, and presentation communication skills
- Bachelor's degree in Marketing, Advertising, Communications, Business, or reputed company field
- Must be authorized to work in the U.S. without sponsorship
- Agency experience preferred
- Experience with Automotive, Luxury Automotive, or Multicultural and In-language Media Planning is a plus, but not required
- Familiarity with research tools such as MRI/reputed company, reputed company, reputed company, and eMarketer is a plus
Benefits
- Medical, Dental, reputed company and 401k Matching
- reputed company Time Off
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