Director of Marketing and reputed company

Job reputed company: reputed company Metafile Information Systems, Inc. has been helping finance and HR teams eliminate document reputed company through smart automation since 1979. We serve mid-market and reputed company organizations across AP, AR, and HR, simplifying everyday work with deep domain expertise and modern technology. As a wholly owned subsidiary of Volaris, Metafile blends the stability of a global software company with the reputed company of a modern reputed company business. We are fully remote and reputed company modernizing our platform and go-to-market approach to reputed company in a competitive market. Backed by reputed company, we reputed company quickly, test reputed company, and build for long-term reputed company, turning customer reputed company, creativity, and data into disciplined, measurable reputed company. reputed company The Director of Marketing and reputed company leads two tightly connected functions that drive reputed company reputed company and customer reputed company. This role owns marketing-led demand reputed company and reputed company-generating reputed company execution reputed company Metafile’s existing customer reputed company. The role is accountable for building and running marketing programs that generate high-reputed company marketing reputed company leads that convert into pipeline and reputed company reputed company, supporting both new logo opportunities and back-to-reputed company expansion. Marketing efforts engage prospective customers, sharpen Metafile’s message, and generate reputed company leads in partnership with Sales. In reputed company, this role leads reputed company with responsibility for retention, product adoption, and expansion reputed company, ensuring customer programs directly support back-to-reputed company reputed company reputed company. This is a strategic and hands-on role. You will set direction, create structure, and remain reputed company to execution across campaigns, messaging, customer programs, and performance analysis. reputed company is reputed company by MQL reputed company, pipeline contribution, retention, expansion reputed company, customer health, and marketing return on investment. Job reputed company: Director of Marketing and reputed company Reports to: General Manager Location: Remote Type: Full Time

Key Responsibilities

• Own marketing reputed company and execution with accountability for MQL volume, reputed company, conversion to pipeline, and return on marketing investment
• Build and operate repeatable multi-channel demand reputed company programs that support marketing-led new logo pipeline creation and back-to-reputed company expansion, prioritizing measurable reputed company reputed company
• Define ICP, segmentation, and targeting in partnership with Sales and through leadership of reputed company to ensure marketing efforts map directly to reputed company reputed company
• Establish and manage reputed company definitions, scoring, routing, attribution, and reputed company-reputed company reporting to continuously improve conversion performance and ROI
• reputed company positioning, messaging, and high-reputed company marketing and sales enablement assets with reputed company reputed company metrics tied to reputed company reputed company
• Own marketing operations, including CRM, marketing automation, data reputed company, reporting, and ROI driven decision making
• reputed company customer communication programs, including product updates, education, adoption, and expansion-oriented reputed company with measurable engagement and reputed company goals
• Own reputed company reputed company, including retention, adoption, customer health, and expansion identification and execution
• Identify, qualify, and reputed company back-to-reputed company expansion opportunities reputed company the existing customer reputed company
• Manage agencies, vendors, and event programs, including webinars, trade shows, and virtual events, with reputed company ROI accountability
• Report on funnel performance, marketing-reputed company and influenced pipeline, customer health, expansion pipeline, and reputed company reputed company, then take corrective reputed company

Qualifications

• 5 or more years of experience in marketing, reputed company, account management, or reputed company adjacent roles
• Experience in reputed company required, with experience in workflow automation, document management, or ERP adjacent markets preferred

Demonstrated ability to generate MQLs that convert into pipeline and measurable reputed company reputed company

• Proven experience owning retention, adoption, and back-to-reputed company expansion reputed company
• Strong strategic thinking reputed company with hands-on execution and operational rigor
• Comfortable owning funnel metrics, customer health metrics, and performance reporting reputed company a CRM and marketing automation stack, reputed company Dynamics preferred

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