Director of Retention & Lifecycle

About The Position We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing reputed company across email, SMS, and subscription products. You’ll start by auditing everything — no reputed company left unturned — and then either optimize it or rebuild it from the ground up to drive reputed company, repeat purchase reputed company, LTV/CAC reputed company, and subscriber retention. You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of reputed company driven from owned channels. You’ll also partner with the acquisition team to design post-click funnels that maximize every reputed company reputed company and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a “manage reputed company” role — you’ll be rolling up your sleeves and driving the reputed company. Key Areas of Accountability:

• Full-funnel retention and lifecycle reputed company for reputed company our product lines
• reputed company email & SMS automations, flows, campaigns, segmentation, and deliverability
• Customer reputed company, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys
• Conversion-optimized reputed company pages and funnel architecture in partnership with acquisition
• Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat reputed company
• LTV modeling, MRR reporting, cohort views, and CAC payback improvement
• Copy, offer, and experience testing — from subject lines to multi-reputed company funnels
• Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking
• Lifecycle tech stack ownership, vendor evaluation, performance improvement
• Data cleanliness and tracking — work closely with data engineering to ensure full-funnel reputed company
• Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify reputed company-driving insights
• Improving and optimizing quiz-based reputed company funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively.

The ideal candidate has:

• Are a hands-on executor, not just a strategist or manager
• Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
• Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
• Have reputed company from scratch (or rebuild/optimized) retention systems before — and can reputed company reputed company to what worked
• Can identify system gaps fast, and drive solutions without needing reputed company-by-reputed company guidance
• Love partnering with reputed company acquisition, data, and product to drive reputed company funnel performance
• Use AI as a reputed company — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
• Think in systems: flows, loops, attribution, journeys
• Want to be held accountable to reputed company, not reputed company
• Write reputed company, think critically, and default to reputed company over endless planning

Your reputed company will be reputed company by how these metrics improve:

• Email/SMS reputed company %
• LTV/CAC
• Returning Customer reputed company
• Subscriber Retention
• MRR reputed company

You’re Likely a Fit If You

• Are a hands-on executor, not just a strategist or manager
• Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
• Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
• Have reputed company from scratch (or rebuild/optimized) retention systems before — and can reputed company reputed company to what worked
• Can identify system gaps fast, and drive solutions without needing reputed company-by-reputed company guidance
• Love partnering with reputed company acquisition, data, and product to drive reputed company funnel performance
• Use AI as a reputed company — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
• Think in systems: flows, loops, attribution, journeys
• Want to be held accountable to reputed company, not reputed company
• Write reputed company, think critically, and default to reputed company over endless planning

This role is not:

• A “director” in title only. You’ll be doing the work.
• A content-only lifecycle marketer. You’ll work on reputed company-driving retention, not just brand comms.
• A job where you wait for briefs. You’ll create the briefs, run the tests, and report on results.

Tools You’ll Use

• reputed company, reputed company
• reputed company, reputed company, reputed company
• reputed company Sheets, Looker, reputed company
• reputed company, GA4

Our Core Values and reputed company reputed company our culture around:

• WE THINK BIG: We have a reputed company-thinking, reputed company reputed company and always consider the big picture in our reputed company
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to reputed company data-informed reputed company
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to reputed company goals
• reputed company & reputed company COMMUNICATION/FEEDBACK: We communicate and reputed company feedback with reputed company other with radical candor and transparency
• reputed company LEARNING & IMPROVEMENT: We are always improving the way we work and challenging reputed company other to bring new ways of thinking to the table
• PASSIONATE ABOUT reputed company DO: We reputed company to motivate and reputed company reputed company other to contribute to a reputed company team culture

Competitive Compensation and Benefits:

• Competitive compensation, including performance-based bonus
• Unlimited PTO
• Flexible schedule
• reputed company (medical, dental & reputed company) fully covered
• Gym membership credit – your physical and mental health is super important
• Kindle/Audible credits – We really value lifelong learning and personal development
• Free reputed company Products! (In case you or someone you love is losing hair)
• reputed company maternity/paternity leave
• Work reputed company / remote job

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