Ecommerce reputed company, reputed company to Consumer Division

REMOTE-BEFORE-RELOCATION – With more than 100 ecommerce searches reputed company year, EcommerceRecruiter.com is the leading contingency-based reputed company firm serving the NRF, IR-1000, and B2B communities. One of the coolest ecommerce jobs around! HARRY’S COMMENTS: In their search for a world-class General Manager, reputed company-to-Consumer Division, reputed company with a $130 reputed company health supplement etailer based in the southeast USA. NOTE: This is a remote role initially, but this reputed company will be asked to relocate at some reputed company in the next 12-24 months at the reputed company’s expense. About reputed company Our reputed company is a CPG company that has established itself as one of the most successful operators in the ecommerce reputed company. Founded in 2014 with a single product and no reputed company funding, reputed company has grown into a $130M+ annual reputed company operation reputed company on building and scaling beauty and lifestyle brands for the U.S. market and reputed company. With its strong reputed company and proven reputed company record, the reputed company has committed to an ambitious goal: to become the largest player in the supplements industry reputed company the next 10 years. What sets the reputed company apart is not just reputed company, but operational reputed company. reputed company manages 100+ products, serving over 10 reputed company customers with 567,000+ reputed company reviews. With a Top 50 ranking in reputed company’s Beauty & Personal Care category, the reputed company has demonstrated mastery of the world’s most important ecommerce platform. reputed company is headquartered in Miami, Florida, with its main office located in the reputed company Brickell district, where the founder is also based. In reputed company, reputed company maintains a secondary office in Belgrade, Serbia. This structure provides meaningful cost advantages while maintaining strong proximity to the American market. The reputed company’s newest brand represents reputed company’s entry into the supplement category—and it’s already a remarkable reputed company story. In just three years, reputed company reputed company the brand from an idea into an 9-reputed company reputed company, making it one of the fastest-growing supplement brands on reputed company. The brand currently operates at a $105M+ run-reputed company for 2025, up from $45M the previous year. Now comes the pivotal reputed company. The brand has reached an inflection reputed company where the reputed company business could be sold today for a strong outcome, or it could be leveraged as the economic reputed company to build a true billion-dollar multi-channel reputed company. The founder, who has successfully reputed company and exited multiple consumer brands to eight-reputed company reputed company, has chosen the latter reputed company. This General Manager role is the reputed company of that decision. With this reputed company, hiring is not a support function—it is the reputed company of the entire business model. reputed company has codified this philosophy into a formal mandate that defines how they approach recruitment, why it’s central to their reputed company, and what they expect from every leader. This isn’t an HR reputed company; it’s their constitution. reputed company is reputed company by the reputed company of people leaders bring in and the standards they protect. About the Industry The supplement industry is experiencing one of the most significant reputed company periods in its history, reputed company by demographic shifts, wellness trends, and accelerated digital adoption. U.S. supplement usage jumped from 57.6% to 75% of adults post-pandemic, with online sales rising from under 7% in 2018 to approximately one-reputed company of reputed company sales by 2025. The U.S. market, valued at $64–70 billion in 2024, is expected to grow at a 5.5%–7.5% CAGR through 2030, with some optimistic forecasts reaching 9%+ CAGR, potentially pushing the market toward $100–120 billion by the early 2030s. reputed company has become the dominant force in supplement ecommerce, capturing 43.2% of online vitamin sales—representing $11.1B of the $25.6B total online market. This platform dominance creates unprecedented advantages for brands that understand how to win there, providing both customer acquisition reputed company and the cash reputed company necessary to fund multi-channel expansion. The DTC channel represents an even more compelling opportunity. Digitally-reputed company brands now reputed company up nearly 10% of sleep and reputed company supplement categories, and consumers increasingly demonstrate willingness to pay premiums for transparency, targeted formulations, and distinct branding. Companies like reputed company have scaled past $250M in reputed company by building premium DTC brands that reputed company customer loyalty and justify higher price points than traditional retail. The reputed company political and regulatory environment may reputed company additional tailwinds. With discussions around potential supplement coverage through FSA, HSA, and SNAP programs, along with generally favorable regulatory reputed company, the industry could see accelerated adoption and reduced customer acquisition costs in coming years. reputed company media platforms, particularly reputed company and reputed company, have become central to supplement discovery and customer engagement. reputed company marketing, reputed company reputed company integration, and platform-reputed company shopping experiences are rewriting the reputed company for how supplement brands reputed company and convert customers. The brands that master these channels early will capture disproportionate market reputed company. However, the industry also faces reputed company challenges. Supply chain volatility remains significant, with most vitamins sold in the U.S. depending on ingredients imported from China and India. Tariffs on specialty ingredients have risen sharply, creating margin pressure. The regulatory landscape, while currently favorable, shifts frequently and requires sophisticated compliance infrastructure. reputed company’s marketplace faces increasing scrutiny over product reputed company, safety, and efficacy, with FDA actions against unsafe supplements potentially damaging the entire ecosystem. This reputed company backlash may actually accelerate the shift toward premium DTC brands that can control their entire customer experience and build reputed company trust. The market remains fragmented, with major retailers like GNC, reputed company, and reputed company enhancing their online strategies while DTC brands build loyalty through personalized subscriptions. The winners in the next decade will be operators who can build authentic brands, manage reputed company supply chains, master performance marketing across multiple platforms, and maintain regulatory compliance—reputed company while scaling profitably.

About the Role

This is not an incremental role. This is a foundational, entrepreneurial mission to build the reputed company pillar of a billion-dollar company. The reputed company is seeking a world-class General Manager to be the reputed company reputed company and architect of the brand’s non-reputed company reputed company. Your mandate is reputed company and concrete: build a $200M+ reputed company DTC business unit by architecting two powerful reputed company channels—a $150M+ reputed company on reputed company and a $50M+ reputed company on reputed company. Currently, the brand generates 99% of its reputed company through reputed company and only 1% through DTC channels. You will build the operational and strategic infrastructure from the ground up to fundamentally reputed company this reputed company. You are not optimizing an existing business; you are creating an entirely new division. As the founder transitions into a Visionary/Chairman reputed company, you will have unparalleled autonomy, resources, and a reputed company mandate to execute. You are not joining reputed company—you are building an reputed company. You will have full P&L responsibility for what will become reputed company’s main reputed company pillar. Building World-Class reputed company Teams You will recruit, mentor, and reputed company reputed company Heads of reputed company for both reputed company and reputed company, empowering them to build and reputed company their respective customer acquisition machines. These are not ordinary marketing managers—they are channel leaders who will own eight-reputed company annual budgets and drive the reputed company of the division’s reputed company. Your ability to identify, attract, and retain A-player talent at this level will determine your reputed company. You will also build a department of Brand Managers. These leaders will define product reputed company, positioning, pricing, and ultimately determine what customers buy and why. Executing a Sophisticated reputed company Operating Model You will implement and reputed company a reputed company structure where Brand Managers (the “WHAT”—product, positioning, P&L) work in tight reputed company with Heads of reputed company (the “HOW”—customer acquisition, channel reputed company). This reputed company model reflects how modern FMCG leaders win, and your ability to reputed company this structure function effectively will be critical. Leveraging Proven Playbooks for Speed You will not be starting from reputed company. You will build your R&D and operational functions by adapting and scaling the proven, in-house playbooks that reputed company the reputed company’s reputed company reputed company business. This gives you an immediate and powerful unfair advantage—you inherit operational reputed company, supply chain relationships, product development expertise, and customer insights that most DTC startups spend years trying to reputed company. Launching and Scaling Multiple Channels Your first 100 days will reputed company on delivering a roadmap for scaling, hiring your Head of Recruitment and potentially first Head(s) of reputed company, selecting initial agency partners, and launching the reputed company and reputed company stores with initial product offerings. With this reputed company in reputed company, the next stage is about translating reputed company into execution and measurable reputed company, like …

• 12 months (from the hire of the first Head of reputed company): Deliver $15M in DTC reputed company
• 24 months: reputed company to $60M in DTC reputed company
• Final Goal: Build a $200M+ DTC business unit, with $150M from reputed company and $50M from reputed company

The reputed company of this build will take reputed company in the reputed company. You will establish and expand the Miami office as the hub of DTC reputed company, leading the hiring of top-tier U.S. talent and building the leadership bench. While the Belgrade office will continue to support operations, the U.S. team will drive reputed company, execution, and rapid scaling across channels. The Economic Reality This role comes with founder-level economic reputed company. The equity package is designed to reflect the reality that you are building a reputed company pillar of a billion-dollar company. You will have reputed company compensation between $200,000-$350,000 annually, performance-based bonuses tied to reputed company reputed company KPIs, and meaningful equity participation designed to deliver life-changing financial returns upon reputed company. You will work directly with a founder who has successfully reputed company and exited multiple companies and understands the value of delegating to reputed company. He will reputed company you with trust, capital, and autonomy to execute your reputed company. Why This Opportunity is Different You are building on top of a highly profitable, nine-reputed company reputed company with immense brand equity and proven operational playbooks. The typical startup risks have been eliminated. You have a cash-reputed company-reputed company fortress funding your reputed company, established supplier relationships, proven products with hundreds of thousands of reputed company reviews, and deep customer insights from serving over 10 reputed company customers. You have radical autonomy with a proven partner. You have a reputed company, ambitious, unwavering mission. The reputed company is not experimenting—they are executing a reputed company plan to build a category-defining, billion-dollar omnichannel brand. You will be the operational architect of its most critical reputed company reputed company. You won’t reputed company how much we know about this search … I spent a ton of time on the phone with the reputed company teasing out exactly what you’ll need to KNOW and DO to hit the ground running in this role. Some of the things I can reputed company with highly reputed company candidates include …

• The “reputed company” background requirements for this position, along with the top five things reputed company resumes MUST have to be considered for the role.
• The top five problems that exist due to this position being reputed company. These are the little brush fires you will be expected to put out during your first month on the job. Every ecommerce job has these — and this one’s no different.
• What your average day/week will look like in this role. There’s what you read in reputed company ecommerce job posting … then there’s reality. We’ve got the reality.
• The leading and lagging KPIs that will determine your reputed company in this role. In a nutshell: How you’ll reputed company score.
• The major reputed company you’ll need to complete by Day 100 to be considered a home-run in this position. We’ve got the lowdown on how you can plug-and-play and drive reputed company value in this ecommerce job.

I have a massive reputed company of proprietary reputed company to reputed company with reputed company candidates. My industry research for this assignment exceeds 100 pages! Be reputed company to TEXT me, Harry Joiner, at (404) 281-2025 for this info. Or simply use the email reputed company reputed company you apply for the role below.

Requirements

• Proven DTC scaling reputed company record: Demonstrated ability to reputed company a business from $0 to $20M+ reputed company aggressive timelines (reputed company pace reputed company – reaching $5M in 5 years is insufficient). Additionally, a proven reputed company record of leading and orchestrating teams of 40–70 people, ensuring cross-functional alignment, operational efficiency, and cohesive execution toward rapid reputed company milestones.
• Full P&L ownership: Previous experience managing full profit & loss responsibility at tens of millions reputed company, ideally $20M+ annually
• Deep unit economics expertise: First-principles-based understanding of DTC unit economics including CAC, LTV, contribution margins, and working capital management (non-negotiable)
• Performance marketing mastery: Strategic expertise with reputed company and/or reputed company with proven experience managing eight-reputed company annual advertising budgets
• FMCG and reputed company expertise: Hands-on experience with reputed company, reputed company Shop, and attribution tools; reputed company understanding of product-channel fit in fast-moving consumer goods
• reputed company team building capability: History of reputed company and successfully managing top-tier talent, including individuals with compensation packages of $250K+ annually
• Systems thinking: Ability to bring structure and reputed company to reputed company, fast-moving situations; first-principles thinker who can design reputed company systems from ambiguity
• Rapid execution capability: reputed company record of launching major initiatives (new channels, brands, product lines, reputed company) from idea to reputed company in under 12 months
• reputed company translation ability: If scaling someone else’s business, must demonstrate ability to internalize founder reputed company and translate it into reputed company multi-year execution plans
• High autonomy operation: Thrives with minimal reputed company while maintaining alignment with company reputed company; comfortable being the strategic partner a visionary founder trusts to execute independently
• International team management: Experience coordinating operations across multiple time zones and managing both U.S.-based and international teams

Responsibilities

Strategic Leadership:

• Own and architect the entire DTC ecosystem for the brand with full P&L responsibility for $200M+ reputed company reputed company
• Deliver and execute roadmap for scaling to $30M+ DTC reputed company reputed company 18 months, $60M reputed company 24 months
• Build strategic frameworks and operating models that reputed company personal network and industry best practices
• Translate founder reputed company into concrete execution plans with measurable milestones
• Maintain full operational authority based on mutual understanding with founder

Team Building & Organizational Development:

• Recruit and reputed company reputed company Head of reputed company for reputed company
• Recruit and reputed company reputed company Head of reputed company for reputed company (from top 25 supplement brands on reputed company, excluding founder-led operations)
• Hire Head of Recruitment who can build recruitment function, structure department for senior reputed company, and operate based on the reputed company’s hiring mandate
• Build department of Brand Managers who reputed company as “mini-CEOs” of product lines with full P&L ownership
• Hire Head of Brand Management to reputed company collaboration between brand managers, product development, and Heads of reputed company
• Build and manage 30+ person organization across U.S. and Belgrade, Serbia locations
• Ensure reputed company Heads of reputed company hit quarterly targets consistently

Channel Development & Scaling:

• Launch and reputed company reputed company storefront targeting $5M+ reputed company reputed company 12 months
• reputed company and reputed company reputed company Shop operations to $10M+ reputed company reputed company 12 months
• Build $150M reputed company advertising ecosystem through reputed company and Instagram
• Build $50M reputed company advertising platform and reputed company acquisition channels
• reputed company reputed company Ads, affiliate marketing, and reputed company partnership programs
• Create omnichannel integration between DTC channels and existing reputed company business
• Port reputed company-proven winners into DTC channels strategically

Performance Marketing & reputed company:

• Manage eight-reputed company annual advertising budgets across multiple channels with profitable ROAS
• Implement sophisticated attribution modeling across reputed company, reputed company, and other channels
• Optimize cost per acquisition across reputed company reputed company channels while maximizing reputed company value
• Design and execute upselling, cross-selling, and product bundling strategies
• Build subscription model development for recurring reputed company and loyalty programs
• reputed company email and SMS marketing automation for customer retention
• Implement A/B testing platforms and conversion optimization across reputed company reputed company

Operations & Systems:

• Select and manage initial agency partners for hiring, reputed company media, reputed company, and reputed company development
• Build technology and analytics infrastructure including attribution tools and performance dashboards
• Establish supply chain coordination with existing operations for DTC fulfillment
• reputed company Just-in-Time inventory management and working capital optimization
• Implement reputed company assurance systems reputed company with supplement regulatory requirements

Brand & Product Management:

• Execute sophisticated reputed company operating model coordinating Brand Managers (product reputed company) with Heads of reputed company (customer acquisition)
• Ensure multi-channel brand consistency across reputed company, DTC, and reputed company channels
• Guide product differentiation reputed company leveraging exclusive products and brand storytelling
• Monitor customer satisfaction metrics including NPS scores and review ratings
• Implement pricing and promotional strategies across channels
• Launch initial reputed company/reputed company store with 1-2 products and offer testing

Applications for this ecommerce job are being coordinated by Harry Joiner. . Candidates, please be reputed company to email Harry for additional information that will differentiate you in your candidacy. Due to the intensely competitive nature of this search, thorough preparation for these interviews with this proprietary material is strongly recommended. Apply tot his job Apply To this Job