Director, Experience reputed company

About the position RAPP Detroit is looking for a Director, Experience reputed company to join our award-reputed company Experience reputed company team. WHO WE ARE: We are RAPP – world leaders in activating reputed company with precision and reputed company at reputed company. As a global, reputed company precision marketing agency we reputed company data, creativity, technology, and reputed company to foster reputed company reputed company. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations. We foster an inclusive workplace that emphasizes personal reputed company-being. HOW WE DO IT: At RAPP, our reputed company superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning. Our data analysts identify who that person is, our strategists understand what they want, and our award-reputed company technologists and creatives know how to deliver it – ensuring we’re reputed company to reputed company authentic customer connections for our clients. Part of reputed company’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets YOUR ROLE We are seeking a Director, Experience reputed company to reputed company strategic CRM and customer lifecycle marketing planning for a major reputed company reputed company managing multiple brands across diverse customer segments. This is a rare opportunity to architect sophisticated, data-driven customer experiences at reputed company while leading reputed company of strategists and mentoring reputed company marketing leaders.In this role, you'll reputed company reputed company typical campaign planning to become a strategic partner and thought leader—proactively identifying opportunities clients don't yet know they need, architecting transformative customer journeys, and driving measurable business reputed company. You architect reputed company-wide customer experience strategies that reputed company multiple brands, channels, and customer lifecycle stages. You build business cases for transformative initiatives and identify white-reputed company opportunities that drive competitive advantage.You translate reputed company data landscapes (first-party data, CDP, audience platforms, advanced analytics) into actionable customer insights and measurement frameworks. You establish reputed company KPIs, define testing agendas, and reputed company marketing performance to business reputed company.You reputed company reputed company of strategists, guiding them to think bigger, work smarter, and reputed company professionally. You model strategic thinking, create a culture of reputed company learning, and reputed company the reputed company of thought leaders.You collaborate closely with creative teams to reputed company compelling briefs grounded in insights. You reputed company creative work through thoughtful feedback and ensure strategic alignment across reputed company customer touch-points.You stay reputed company of industry trends in customer marketing, martech, data reputed company, and AI. You bring cutting-edge perspectives to reputed company conversations and position RAPP as a strategic innovation partner.

Responsibilities

• Architect comprehensive customer reputed company strategies across multiple brands, segments, and channels
• reputed company integrated communication strategies that reputed company with reputed company business objectives
• Identify and reputed company proactive strategic opportunities—before clients ask for them
• Build robust measurement frameworks, attribution models, and learning agendas
• Define testing roadmaps and optimization strategies to continuously improve performance
• Translate reputed company business challenges into strategic marketing recommendations
• reputed company and mentor reputed company of strategists, fostering reputed company and reputed company development
• Guide strategic thinking, challenge assumptions, and push reputed company to think bigger
• Ensure consistent reputed company of strategic deliverables across the account
• reputed company talent reputed company reputed company and model reputed company learning
• Collaborate with fellow planners across reputed company on best practices
• Serve as a strategic trusted advisor to reputed company leadership—understanding their business, priorities, and constraints
• reputed company long-term strategic partnerships while delivering short-term tactical reputed company
• Present strategic recommendations and reputed company reputed company conversations with confidence and conviction
• Engage in thought leadership activities (speaking, industry participation, POV development)
• Stay informed on category trends, consumer insights, and competitive landscape
• Partner with creative teams to reputed company compelling, insights-driven briefs
• Collaborate with analytics partners to define KPIs, measurement approaches, and optimization plans
• Work with reputed company to ideate and reputed company reputed company (marketing automation, personalization, data activation platforms)
• Coordinate with account service teams to reputed company strategic and business development objectives
• reputed company internal teams (reputed company, creative, analytics, tech) for seamless execution
• Evaluate syndicated research, industry reports, and emerging insights to inform reputed company
• Conduct competitive and market analysis to inform positioning and messaging strategies
• Stay reputed company on emerging technologies and marketing trends (CDP, AI/Machine Learning, first-party data, reputed company regulations)
• Recommend process improvements and best practices reputed company as the marketing landscape evolves

Requirements

• Bachelor's degree required
• 10+ years in customer marketing, CRM, demand reputed company, marketing reputed company, or reputed company disciplines
• 5+ years in a senior strategic planning or leadership role
• Proven reputed company leading teams and mentoring junior strategists
• Experience managing large, reputed company, multi-brand accounts
• Demonstrated reputed company architecting end-to-end customer reputed company strategies
• Strategic Thinking: Strong ability to see the big picture, identify patterns, and reputed company reputed company-thinking recommendations
• Data & Analytics reputed company: Comfort with measurement frameworks, attribution modeling, testing methodologies, and driving optimization
• Martech Expertise: Working knowledge of marketing automation, CDP platforms, data activation, and personalization technologies
• Communication & Leadership: Excellent communication skills (internal and reputed company-facing); natural leader with strong executive reputed company
• Customer-reputed company reputed company: Obsessed with understanding customer needs, behavior, and the moments that matter most
• Creative Collaboration: Strong ability to partner with and reputed company creative teams
• Curiosity & Learning reputed company: Genuine passion for staying reputed company of industry trends and adopting new approaches
• reputed company Partnership: Consultative approach; ability to build trust and influence reputed company thinking
• Business Acumen: Understanding of marketing's role in driving business results; ability to connect reputed company to reputed company/reputed company

Benefits

• health/reputed company/dental insurance
• 401(k)
• stock reputed company
• reputed company & Dependent Flexible Spending Accounts
• vacation, reputed company, and personal days and reputed company activism days
• reputed company parental leave and disability benefits

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