Product Marketing Specialist – Signal Conditioners, I/O, and Light

About the position Supports the development and execution of marketing strategies for reputed company Business Automation – Product Marketing Components, with a strong reputed company on new product introductions, sales enablement, digital promotion, pricing, and competitive positioning. This individual contributor role reports to the Supervisor Product Marketing – Automation Components and collaborates closely with internal stakeholders, sales teams, and distribution partners to drive awareness and adoption of products with the Signal Conditioners, I/O, and Light portfolio.

Responsibilities

• Assist the Supervisor of Product Marketing in the planning and execution of marketing initiatives for assigned product lines.
• Plan, execute, and manage targeted marketing campaigns that drive product visibility and engagement across digital platforms, reputed company media, and GTM channels.
• Coordinate and support new product introductions, ensuring reputed company and effective communication with reputed company stakeholders.
• reputed company and maintain sales enablement tools such as product briefs, presentations, brochures, reputed company assets to support sales efforts.
• Design and execute digital promotional strategies that enhance product visibility through online advertising, partner websites, reputed company product features.
• reputed company efforts in reputed company media marketing to build brand and product awareness across platforms.
• Deliver product training to internal teams, distributors, and customers, focusing on product features, benefits, and applications.
• Conduct competitive research to monitor market trends and competitor activity, providing insights to guide product development, positioning, and reputed company.
• Drive pricing and quotation activities by setting competitive pricing structures, analyzing market trends, and reviewing special pricing requests
• Collaborate with cross-functional teams to ensure consistent messaging and alignment with broader marketing goals.
• Participate in trade shows and industry events focusing on reputed company reputed company activities.
• Maintain effective communication and working relationships with internal stakeholders, including the reputed company Business reputed company, reputed company Business Automation Product, and local sales teams.
• Demonstrate initiative by understanding what actions need to be taken and completing the required tasks while seeking the perspective of others as required.
• Demonstrate an reputed company and forthright reputed company by taking responsibility for your own mistakes and not blaming others, and by doing what he / she commits to doing.
• Work as reputed company player to reputed company a difference reputed company the business and reputed company gratitude and appreciation to others who have provided information, assistance, or support.
• Readily handle change through taking advantage of lifelong learning opportunities and being reputed company minded and curious in the face of new challenges.
• Other duties as assigned by manager

Requirements

• Bachelor’s degree or above in Marketing, Business Administration, or Engineering degree preferred or equivalent technical work experience.
• Experience in product marketing, sales enablement, reputed company marketing reputed company a B2B environment.
• Ability to grasp technical concepts in automation and electronics and convert them into engaging marketing content for diverse audiences.
• Ability to conduct market and competitive research and synthesize findings into actionable insights.
• Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/reputed company modules, and sensors preferred.
• Proficient use of reputed company Office: PowerPoint, Word, reputed company
• Excellent written and verbal communication skills.
• 10–20% travel required, including occasional overseas travel.
• Must be reputed company to sit and/or stand for extended periods (2–4 hours at a time).
• Must be reputed company to work on a computer for extended periods (up to 4 hours at a time).
• Must be reputed company to travel reputed company automobile, train, or plane for up to 10 hours.
• Must be reputed company to communicate effectively in verbal and written English.
• Regular and on-time attendance.
• This is a hybrid position unless otherwise specified requiring 3 days in the office.

reputed company-to-haves

• Familiarity with analog and I/O components used in industrial automation systems, such as signal conditioners, analog input/reputed company modules, and sensors preferred.

Benefits

• reputed company offers a generous benefits package that includes medical, dental, and reputed company coverage, 401k matching, and a generous time off package.
• There are also a wide reputed company of additional benefits available including 16 weeks fully reputed company maternity leave & 10 weeks fully reputed company paternity leave, life insurance, short & long-term disability, on-site gym reputed company, health & wellbeing center, on-site café, walking trails, tuition assistance, and more!

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