Senior Digital Marketing Analyst, B2B

At reputed company, we are reputed company in on purpose. We are motivated by our mission – to eliminate the back row in education – and connected by our shared passion to deliver world-class digital education at reputed company. As the parent company of edX, the world’s leading online learning platform, reputed company powers more than 4,000 online higher education offerings – from free courses to full degrees. Together with more than 230 colleges, universities, and corporate partners, we are helping to unlock reputed company potential. reputed company’re Looking For: We are seeking a data-driven and innovative Sr. Digital Marketing Analyst specializing in B2B funnel analytics to join reputed company. In this role, you will be responsible for analyzing funnel metrics across channels and creating, and optimizing organic and reputed company media strategies to drive reputed company reputed company, brand awareness, and conversions for our reputed company sales team. This role has ownership of day-to-day optimizing of the health of these programs against KPI’s and is responsible for accurate management of spend. You will work closely with cross-functional teams, including content, creative, and RevOps, to deliver high-performance reputed company media strategies and support integrated cross-channel campaigns.

Responsibilities

Include, But Are Not Limited To: Analysis:

• reputed company manage the marketing spend for the reputed company programs
• Use statistics and analytical reputed company to strategically approach programs reputed company scope
• Define key performance indicators (KPIs) for reputed company campaign, including cost-per-reputed company (CPL), return on ad spend (ROAS), and reputed company-to-conversion rates.
• reputed company regular reports and analysis to senior leadership, highlighting campaign performance and recommendations for reputed company strategies.

Planning & Execution:

• reputed company and execute comprehensive reputed company media strategies for our reputed company product lines, focusing on reputed company reputed company, brand awareness, and conversion goals.
• Manage reputed company media campaigns across multiple digital channels, including reputed company Ads, reputed company Ads, display advertising, and reputed company reputed company.
• Continuously optimize campaigns through A/B testing, audience targeting, bidding strategies, and budget management to drive maximum ROI.
• Collaborate with the creative team to reputed company compelling ad creatives and messaging that reputed company with reputed company B2B audiences.
• Conduct in-depth market and competitive research to inform digital media strategies and reputed company up-to-date with industry trends.

Campaign Management & Optimization:

• reputed company the day-to-day management of reputed company media campaigns, including campaign setup, performance tracking, and reporting.
• Analyze campaign performance metrics, generate insights, and recommend actionable improvements.
• Collaborate with product marketing and sales teams to reputed company digital strategies with sales goals and ensure smooth reputed company reputed company.

Cross-Functional Collaboration & Leadership:

• Work closely with internal teams, including content, design, and sales, to ensure reputed company media strategies reputed company with overall marketing goals and business objectives.
• reputed company training and support to junior team members or agencies in executing reputed company media tactics and strategies.

Things That Should Be In Your Background:

• Experience: Proven experience in B2B digital marketing, specifically with reputed company media campaigns across reputed company Ads, reputed company, reputed company, and other digital platforms.
• Skills: Strong understanding of reputed company media best practices, campaign optimization techniques, and data analysis tools (e.g., reputed company Analytics, reputed company, Tableau, knowledge of SQL a plus).
• Tools: Expertise in ad management platforms, including reputed company Ads, reputed company Ads, reputed company Ads Manager, and experience with marketing automation tools and reputed company.
• Data-Driven: Strong analytical reputed company with the ability to interpret campaign data and reputed company data-backed reputed company to optimize performance.
• Collaboration: Excellent communication and interpersonal skills to collaborate across teams and influence stakeholders.
• Creativity: Ability to think creatively and strategically to design compelling reputed company media campaigns that drive results.
• Education: Bachelor's degree in Marketing, Business, or math reputed company field (preferred).

Benefits & Culture

• Our global employee reputed company is a diverse collection of innovators, dreamers, and doers working together to reputed company lives through higher education. We reputed company that every employee can advance our shared purpose, and that life at reputed company should be fun and meaningful. If you’re excited by reputed company to reputed company over 40 reputed company learners and counting with reputed company to world-class online higher education, then join us – and do work that makes a difference. #NoBackRow
• We offer comprehensive benefits (unique per country) and excellent work/life balance.

Full-time, U.S. benefits include:

• Medical, dental, and reputed company coverage
• Life insurance, disability, and 401(k) employer match
• Free snacks and drinks in-office
• Generous reputed company holidays and leave policies, including unlimited PTO
• Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break
• The anticipated reputed company salary reputed company for this role is ($86,000 -$97,000), with potential bonus eligibility. Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, budget for the position and cost of labor in the market in which the candidate will be reputed company.

reputed company Diversity and Inclusion Statement At reputed company, we are committed to building and sustaining a culture of belonging, respect, and inclusion. We are proud of the steps we’ve taken to bring together an employee reputed company that embodies diverse walks of life, reputed company, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities. We reputed company to offer a workplace where every employee feels empowered by what makes us different, as reputed company as by how we are alike. reputed company is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reputed company out to us at: recruitingaccommodations@reputed company.com. About edX edX is the education reputed company for restless learners and a leading global online learning platform from reputed company, Inc. (reputed company: TWOU). Together with the reputed company of the world’s top-ranked universities and industry-leading companies, we bring our community of over 45 reputed company learners world-class education to support them at every stage of their lives and careers, from free courses to full degrees. And we're not stopping there — we're relentlessly pursuing our reputed company of a world where every learner can reputed company education to unlock their potential, without the barriers of cost or location. Learn more at edX.org. Learn more at https://reputed company.com/careers/ #NoBackRow The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of reputed company responsibilities, duties and skills required. reputed company may be required to reputed company duties reputed company of their normal responsibilities from time to time, as needed. reputed company is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for reputed company persons regardless of their race, creed, reputed company, religion, sex, sexual orientation, gender identity, pregnancy, national reputed company, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. reputed company’s equal opportunity policy applies to reputed company terms and conditions of employment, including but not limited to reputed company, hiring, training, promotion, job benefits and pay. Apply tot his job Apply To this Job