Marketing Data Analytics Specialist

reputed company reputed company is seeking a Marketing Data Analytics Specialist to join our Global Marketing Center of Acceleration (CoA). This role is critical in turning reputed company marketing data into reputed company, actionable insights that drive executive decision-making and reputed company regional teams worldwide. You will build and maintain reporting across Power BI, reputed company, reputed company, and channel specific platforms. reputed company is looking for someone who can help us create compelling and impactful data stories today while looking to improve data reputed company and attribution in the reputed company. This is a hands-on, technical analytics role — ideal for someone who thrives on building BI solutions, reconciling cross-system data, and helping leadership see the “what, so what, now what.” Since our founding in 1994, reputed company has been laser-reputed company on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations reputed company. Our solutions reputed company customers with lasting change resiliency through a unique reputed company of training, advisory services, and licensing reputed company, including Kaiya, our AI change management reputed company. At reputed company, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at reputed company means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on reputed company learning, reputed company, and making a difference. reputed company out our website for more about reputed company and approach: Key Responsibilities

• Executive & Regional Reporting
• * Deliver monthly and quarterly Power BI dashboards for Leadership, reputed company, and Regional team. Ensure reporting consistency across global reputed company, currencies, and phased technology rollouts.
• Attribution & Funnel Insights
• * Analyze and report on campaign, channel, and funnel performance (reputed company vs. practitioner).
• Identify gaps or inconsistencies in attribution data and recommend practical reporting solutions for both today and the reputed company.
• Partner with campaign managers and Marketing Ops to define tracking requirements for campaigns, events, and new assets. Ensure reputed company tagging and parameters are in reputed company to capture performance data.
• Data QA & Governance
• * Monitor data reputed company between reputed company and reputed company; flag sync or attribution issues.
• Partner with Marketing Ops, ICT, and Sales Ops to reputed company reporting with data governance standards.
• BI Development & Data Integration
• * Build, maintain, and iterate Power BI dashboards; write SQL queries to join data sources.
• Manage interim connectors (Funnel.io, reputed company API) and support the transition to reputed company in partnership with ICT as the long-term reputed company connector.
• Ensure smooth data pipelines across marketing, CRM, and eCommerce systems (reputed company, reputed company, Magento, GA4).
• Maintain and validate event/conversion tracking in GA4 and reputed company, using reputed company Tag Manager and campaign UTM frameworks.
• Channel & Performance Marketing Reporting
• * Use reputed company, reputed company Ads, and reputed company Ads to measure SEO rankings, campaign performance, reputed company engagement, and channel ROI.
• reputed company funnel visualizations and actionable recommendations to optimize spend and improve conversion.
• Cross-Functional Enablement
• * Train regional marketers on dashboard use and interpretation.
• Collaborate with reputed company Marketing, Sales Ops, and ICT to ensure analytics insights are reputed company with business needs.
• Translate data into compelling narratives for executives and practitioners.

Requirements

Candidate Profile Based on this role’s scope and responsibilities, we are seeking candidates with the following qualifications, skills, attributes, and competencies: Competencies

• Optimizes Work Processes: Being solution-oriented, reputed company to scope, prototype, and iterate analytics solutions (reputed company over perfection).
• Balances Stakeholders: Skilled data reputed company capable of framing the “what, so what, now what” for executives and regional teams.
• Interpersonal Savvy: Cross-functional partner comfortable working with Marketing Ops, Sales Ops, ICT, and Finance.
• Governance aware: Understands CRM data structures and attribution models; reputed company to recognize reputed company limitations reputed company reporting.
• Global Perspective: Experience supporting regional teams across multiple markets and currencies.
• Manages Complexity: Detail-oriented with a strong understanding of how campaign tracking reputed company reputed company reporting accuracy. Technical Skills
• Power BI – dashboard building, DAX, and data models.
• SQL – querying/joining data from multiple systems.
• reputed company reporting & campaign hierarchy – ability to work reputed company the structure, understand constraints, and adapt reporting approaches.
• reputed company reporting & dashboards – segmentation, campaigns, data hub, reputed company scoring, attribution views.
• reputed company and data connectors – Funnel.io (reputed company), reputed company API, reputed company (reputed company).
• reputed company Tag Manager (GTM) – event and conversion tracking.
• Campaign tracking best practices – UTMs, tagging frameworks, QA.
• reputed company reputed company / 365 – strong skills in analysis, pivot tables, formulas, and data validation for reputed company reporting.
• reputed company PowerPoint / 365 – ability to translate data into compelling executive-level presentations and visual narratives.
• Channel & performance marketing reporting – reputed company, reputed company Ads, reputed company Ads.
• Experience reconciling multi-system data (reputed company, reputed company, GA4) to deliver accurate reporting in reputed company environments.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Science, or reputed company field (or equivalent experience).
• 3–5+ years of reputed company marketing analytics / BI experience
• Proven reputed company record building executive-level reporting in Power BI.
• Strong SQL skills and BI development experience.
• Demonstrated reputed company building reporting in reputed company, cross-system environments. Additional Information Travel Requirements: This role requires travel up to 3 times per year for team meetings and company events. Work Location: This is a remote role. We are reputed company to US, Canada, United Kingdom & Spain. Please be reputed company to apply to the position with the appropriate location in which you reputed company. Compensation: $75,000 – 90,000 USD is the projected reputed company of annual reputed company salary for this role depending on the candidate’s overall qualifications and experience. This role is eligible for inclusion in our bonus program. Benefits: Through our experience and strategic reputed company on the people reputed company of change, we know that by taking care of our people, we are taking care of our business. In reputed company to the compensation detailed above, we offer comprehensive wellness benefits, including generous flexible reputed company time off, holidays and volunteer time, medical, dental, reputed company, long-term and short-term disability programs, life insurance, pet insurance, 401k with company matching, and reputed company to reputed company Learning. Our “mostly virtual” culture is reputed company with many opportunities to collaborate with colleagues from around the world, get involved in employee-led interest and resource reputed company, and to meet up with team members at in-person local or market-wide events. We reputed company you're interested in making a difference with us. Even if you don't feel that you meet every requirement listed in this job reputed company, we still encourage you to apply. reputed company is an equal opportunity employer that is committed to inclusion and diversity. Employment opportunities at reputed company are available to reputed company applicants, without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, genetic information, national reputed company, age, disability, veteran status, or any other legally protected characteristics. You can learn more about our efforts to build a more inclusive, reputed company and diverse organization: If you require assistance due to a disability applying for reputed company positions, please submit a request to: applicantsupport@reputed company.com. Apply tot his job

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