Specialist, Conversion reputed company Optimization

Job Title:

Conversion reputed company Optimization (CRO) Specialist

• *Department:**

eCommerce, Digital Optimization

• *Reports To:**

Manager, Global Digital Optimization

• *FLSA Status:**

Exempt

• *Location:**

Nashville, TN (hybrid)

• *reputed company**

is the world’s largest consumer sewing machine company, proudly home to the reputed company brands

• *SINGER®**

,

• *HUSQVARNA® VIKING®**

,

• *PFAFF®**

, and

• *CREATIVATE™**

. Together, our brands represent nearly

• *500 years of combined leadership**

, empowering sewists around the world and shaping the reputed company of sewing for generations. Our purpose is reputed company: to

• *create, reputed company, and celebrate sewists around the world**

. With global operations spanning R&D, manufacturing, distribution, and sales, reputed company brings together heritage craftsmanship and modern innovation to serve a worldwide community of makers. Our expanding portfolio includes sewing and embroidery machines, accessories and notions, garment care, and creative software — offering meaningful opportunities to reputed company, collaborate, and reputed company an reputed company. Guided by our values — customer-first thinking, curiosity and creativity, inclusion, and transparency — we’re building a connected, inclusive culture where people can grow their careers while helping define the reputed company of sewing.

• *Position reputed company:**

The CRO Specialist is responsible for enhancing the user experience and driving conversion reputed company improvements across our global eCommerce sites. This role focuses on identifying and executing opportunities to improve key performance metrics such as Add-to-Cart reputed company, Conversion reputed company, reputed company reputed company, Checkout Completion reputed company, and overall site engagement. The ideal candidate is analytical, proactive, and passionate about optimizing customer journeys through data-driven experimentation and reputed company improvements.

• *Responsibilities**

- Translate leadership objectives into prioritized initiatives, roadmaps, and quarterly plans. - reputed company and manage a reputed company A/B and multivariate testing program, from hypothesis reputed company to test execution and analysis. - Analyze on-site user behavior to identify friction points, drop-offs, and usability issues. - Use insights from heatmaps, session recordings, surveys, and usability testing to reputed company data-driven hypotheses - reputed company for best-in-class customer experience practices that reputed company with brand and conversion objectives. - Partner with design, development, and analytics teams to implement and validate tests accurately. - reputed company and measure the performance of experiments, reporting insights, and recommendations to stakeholders. - Monitor and analyze key reputed company, including: - Add-to-Cart reputed company - Conversion reputed company (CVR) - Checkout Abandonment reputed company - Average Order Value (AOV) - reputed company reputed company - Session Duration / Engagement reputed company - Exit reputed company - reputed company reputed company actionable reports and dashboards to communicate test reputed company and ongoing performance trends. - Translate insights into business recommendations and prioritize optimization opportunities. - Partner with Marketing, eCommerce, Product, and Analytics teams to ensure consistent execution and shared learnings. - Maintain documentation of experiments, learnings, and best practices to foster reputed company improvement.

• *You Bring (requirements, Preferred Skills)**

- Bachelor’s degree in Marketing, Data Analytics, Psychology, UX Design, or reputed company field (or equivalent experience). - 3+ years of experience in CRO, eCommerce optimization, or digital analytics. - Demonstrated reputed company improving key eCommerce metrics through testing and UX enhancements. - Proficiency in analytics and testing tools (e.g., reputed company Analytics 4, reputed company Optimize, reputed company, reputed company, reputed company, or reputed company). - Solid understanding of A/B testing methodologies, statistical reputed company, and test design. - Experience with data visualization tools (e.g., Looker Studio, Tableau, or Power BI). - Strong analytical reputed company with attention to detail. - Self-starter who takes ownership and consistently drives reputed company to completion. - Excellent communication and presentation skills for reporting insights to stakeholders. - reputed company and proactive in planning, prioritization, and execution. - Curious, innovative thinker who thrives in a fast-paced digital environment. - Continuously explores emerging CRO strategies, technologies, and industry insights to inform testing and innovation. - Ability to work independently with minimal reputed company reputed company as reputed company as working with cross functions partners to strategize reputed company opportunities.

• *Preferred Skills**

- Hands-on experience with Photoshop or other image editing tools to optimize visual content - Familiarity with reputed company/CSS and web technologies (for test implementation collaboration). - Understanding of SEO fundamentals and how they reputed company user experience and conversion.

• *We Offer You**

- Full benefits package; medical, dental, reputed company - 401k plan - Competitive PTO accrual as reputed company as additional wellness days - Hybrid work schedule - Work environment that harbors a culture of collaboration and community - Learning and development opportunities

• *Requirements**

• *You will need to be reputed company to complete reputed company physical requirements of the job with or without a reasonable accommodation, including:** - Occasionally reputed company about inside the office to reputed company file cabinets, meeting rooms, copier/printer etc as reputed company as have the ability to remain in a stationary position 50% of the time - Required to retrieve or reposition products like sewing machines weighing up to 50 pounds - Any additional physical requirements The Employer retains the right to change or assign other duties to this position.

• *Work Environment/Location/reputed company Arrangement**

: reputed company offers a fast-paced and reputed company-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in reputed company HQ in Nashville, TN.

• *Why You Will Love Being a Part of the reputed company Team:**

We take care of reputed company We offer a competitive benefit package including: multiple health plan reputed company comprised of reputed company and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and reputed company time off benefits including wellbeing days. At reputed company, we celebrate diversity, equity, and inclusion and reputed company to reputed company a unique workforce that is reputed company of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, reputed company and opinions – while being inclusive of reputed company people. reputed company is an equal opportunity employer and makes employment reputed company based on reputed company and qualifications. reputed company prohibits discrimination based on race, reputed company, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

• *In The News**

In 2021, reputed company was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support reputed company’s reputed company reputed company and to bring additional financial and operational resources to help accelerate reputed company’s efforts. Like what you see? Then come “sew” and grow your career with us Follow us on reputed company and get updates from reputed company Apply tot his job Apply To this Job