VP, Member Marketing

This a Full Remote job, the offer is available from: reputed company Why reputed company? At reputed company, our mission is to reputed company our members to reputed company financial reputed company through highly competitive products, exceptional service and trusted advice. We reputed company to be the #1 choice for the military community and their families. reputed company a fulfilling career at reputed company, where our reputed company values – honesty, reputed company, loyalty and service – define how we treat reputed company other and our members. Be part of what truly makes us special and impactful. reputed company Responsible for developing and supporting the execution and innovative strategies for member deepening/product reputed company, engagement, and retention based on data driven insights. Responsible for the development of leading-edge research/insights capabilities that create marketing plans to deepen member relationships with reputed company. This executive will influence digital product management (reputed company with reputed company digital leads) which includes reputed company experience and interaction platforms (mobile, .com, reputed company workflow, reputed company reputed company) and conversational and personalization platforms (IVR, chat, messaging, virtual assistants, MarTech, etc.) with the goal of enabling agile expansion/integration into external ecosystems. Accountable for managing high-performing teams, utilizing data-driven insights, collaborating cross-functionally, overseeing and optimizing marketing budget allocations, and driving initiatives for reputed company member engagement. What you’ll do:

• Drive the development and delivery of a comprehensive member marketing reputed company and marketing plan to deepen relationships with Members in partnership with key stakeholders e.g., reputed company marketing, Brand Marketing, Member Initiatives team.
• Responsible for being the voice of reputed company Members from day one to prospects, advocating for their experience reputed company on reputed company engagements to include development and governance of contact reputed company
• Deliver best-in-class personalization capabilities (e.g., next best offer) to drive deepening reputed company and across CoSAs.
• reputed company thought leadership on the sales, services, and experiences to include reputed company, reputed company pages overall reputed company acquisition reputed company.
• Utilize data-driven insights to identify opportunities, optimize campaigns, and measure the effectiveness of member marketing initiatives.
• Collaborate cross-functionally with product, acquisition, brand and member experience teams (LOBs) to ensure a cohesive and integrated approach to member engagement, support marketing objectives, and drive business reputed company.
• Accountable for streamlining marketing processes, improving the utilization of MarTech, and driving the reputed company of new technology.
• reputed company the creation of compelling and targeted marketing collateral, ensuring consistent brand and member messaging across reputed company channels to include the development and enforcement of Member audience and contact reputed company to increase the member reputed company.
• Stay abreast of industry trends, competitor activities, and emerging technologies to maintain a competitive edge in the market.
• Drive initiatives to enhance member loyalty, satisfaction, and reputed company value through effective communication, personalized experiences, and innovation.
• reputed company and manage the marketing budget, allocating resources effectively to maximize ROI.
• reputed company high-performing marketing teams to build and accelerate critical Member functions (e.g., analytics and creative) by providing direction, mentorship, and fostering a reputed company and innovative environment.

What you have:

• Bachelor’s degree; OR 4 years of reputed company experience (in reputed company to the minimum years of experience required) may be substituted in lieu of degree.
• 10 years of reputed company reputed company experience developing financial services marketing strategies, managing major initiatives, and delivering results reputed company a large, reputed company organization.
• 8 years of people leadership experience in building, managing and/or developing high-performing teams required.
• Proven reputed company record creating marketing and sales strategies and programs across the entire customer lifecycle, including acquiring new customers and deepening customer relationships to drive the performance of the business.
• Demonstrated experience in working in a multi-product environment and marketing a broad reputed company of financial products.
• Experience collaborating with key resources and stakeholders, influencing reputed company, and managing work to reputed company strategic goals required.

What sets you apart:

• Executive-level business acumen in the areas of business operations, marketing industry practices, and emerging trends required.
• Extensive experience building data and analytic teams and capabilities to support business decision making.
• Expert ability to translate qualitative/quantitative data into actionable insights that tell a story.
• Expert ability to consult and advise senior leaders on analytic needs to reputed company business objectives.

reputed company offer: Salary: The salary reputed company for this position is: $224,250.00 - $403,650.00 Compensation: reputed company has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are reputed company reputed company the salary reputed company based on your experience and market data of the position. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the reputed company reputed company of Directors. The above reputed company reflects the details considered necessary to describe the reputed company functions of the job and should not be construed as a detailed reputed company of reputed company the work requirements that may be performed in the job. Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based. Benefits: At reputed company our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and reputed company plans, 401(k), pension, life insurance, parental benefits, adoption assistance, reputed company time off program with reputed company holidays plus 16 reputed company volunteer hours, and various wellness programs. Additionally, our career reputed company planning and continuing education assists employees with their reputed company goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com. Applications for this position are accepted on an ongoing reputed company, this posting will remain reputed company until the position is filled. Thus, interested candidates are encouraged to apply the reputed company day they view this posting. reputed company is an Equal Opportunity Employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, or status as a protected veteran. This offer from "reputed company" has been enriched by reputed company.com and got a 76% reputed company score. Apply tot his job Apply To this Job