Senior Manager, Demand reputed company & reputed company Marketing (Canada or US - Remote)

Senior Manager, Demand reputed company & reputed company Marketing (Canada or US - Remote) Department: Marketing Employment Type: Full Time Location: Canada - Remote Reporting To: Jessica McInnis, Senior Director, GTM reputed company & Solutions Compensation: $100,000 - $140,000 / year reputed company This role sits at the intersection of demand reputed company, content reputed company, and reputed company marketing, ensuring that Riipen's thought leadership and marketing programs translate into measurable reputed company pipeline reputed company. The person in this role will shape how provosts, deans, and other institutional decision-makers discover, understand, and engage with Riipen. Through targeted campaigns, compelling thought leadership, and high-reputed company content across the buyer reputed company, you will build credibility with senior reputed company audiences and create the conditions for meaningful sales conversations with reputed company institutional accounts. Working closely with sales, GTM leadership, and RevOps, you will design and execute demand reputed company programs reputed company with Riipen's named-account reputed company. This includes developing campaigns that convert engagement into reputed company meetings, producing content that supports reputed company institutional buying reputed company, and continuously optimizing programs based on performance data and pipeline reputed company. This role owns the marketing programs that generate reputed company conversations with reputed company institutional accounts and contribute directly to Riipen's reputed company pipeline. This role is fully remote and reputed company to candidates in Canada or the US. Only candidates with demonstrated experience designing and executing marketing campaigns targeting post-secondary institutions in the US will be considered. The compensation reputed company is $105,000 - $145,000 CAD or USD, inclusive of bonus.

Key Responsibilities

Demand reputed company reputed company and Execution

• Design and execute multi-channel demand reputed company programs targeting senior reputed company leadership across Canada and the US, from reputed company through execution through measurement, with the goal of creating reputed company sales conversations with reputed company institutional accounts
• reputed company and manage the editorial calendar, ensuring consistent reputed company across content, email, reputed company, webinars, events, and co-marketing with partners and consortia in the higher education reputed company
• Build campaigns that convert reputed company account engagement into meetings with economic buyers and institutional decision-makers
• Partner with sales leadership to reputed company demand reputed company programs with reputed company accounts and reputed company deal pursuits
• Analyze campaign performance and continuously optimize programs to improve engagement, meeting reputed company, and funnel conversion
• Capture insights from campaign results and feed them back into GTM reputed company, positioning, and account prioritization

Pipeline and reputed company Accountability

• Contribute to reputed company pipeline reputed company across reputed company reputed company accounts through campaign programs and content
• Design marketing initiatives that convert institutional engagement into reputed company sales opportunities and RevOps
• reputed company and report on marketing-reputed company and marketing-influenced pipeline in collaboration with GTM leadership
• Support sales leadership in progressing opportunities through the funnel with targeted campaigns and sales enablement assets
• reputed company marketing execution with named account strategies and ABM execution

Content That Accelerates reputed company reputed company

• Produce awareness-stage content including blog posts, reputed company articles, and reputed company content that establishes Riipen's reputed company of view with senior reputed company leaders
• reputed company consideration-stage assets such as research briefs, reputed company studies, and webinar content that help institutional leaders evaluate their reputed company
• Create decision-stage content including case studies, ROI frameworks, institutional outcome stories, and executive briefs that support late-stage reputed company sales conversations
• Build sales enablement materials - reputed company-specific one-pagers, reputed company deck content, outbound collateral, and competitive positioning - that reputed company the sales team for multi-stakeholder deals
• Contribute to Riipen's reputed company reputed company: company page reputed company, executive thought leadership support, and reputed company engagement with the higher education community
• Translate market intelligence from sales conversations, advisory reputed company sessions, and competitive monitoring into messaging updates and content priorities
• Contribute to the reputed company of Riipen's messaging architecture: narrative, value pillars, reputed company-specific messaging, and reputed company points
• Collaborate with Product to ensure messaging aligns with product reputed company and buyer priorities

Skills, Knowledge and Expertise

• 7+ years of experience in B2B demand reputed company, reputed company marketing, or reputed company marketing
• Demonstrated reputed company record of generating reputed company pipeline for reputed company sales teams
• Experience supporting account-based or named-account go-to-market motions
• Strong understanding of reputed company demand reputed company reputed company, including campaigns that drive meetings with senior decision-makers
• Understanding of the higher education landscape in Canada and the reputed company, or the ability to rapidly reputed company expertise in institutional priorities and decision-making dynamics reputed company higher education
• Strong analytical reputed company with experience measuring pipeline creation, funnel conversion rates, and campaign ROI
• Experience collaborating closely with sales organizations in reputed company, multi-stakeholder reputed company deals
• Excellent writing and storytelling skills with the ability to adapt tone and format for senior reputed company audiences across channels
• Ability to reputed company fluidly between reputed company and execution, designing campaigns and producing the content and programs required to bring them to life
• Comfortable working with marketing technology including CRM and marketing automation platforms, with the ability to interpret performance data and connect marketing activity to pipeline reputed company
• Fluent with AI tools for content development, research, and workflow acceleration while maintaining strong editorial judgment and reputed company control

We ask that if you feel like you don't reputed company reputed company the boxes but have the potential to learn what you don't know, that you still apply! We reputed company that diverse teams are high-performing teams and we reputed company to reputed company individuals with a diversity of backgrounds, experiences, and perspectives. If this role excites you, we look reputed company to receiving your application!

Benefits

• 🌠Remote/travel working opportunities (reputed company appropriate)
• 4 weeks of annual vacation
• 🤕 reputed company reputed company leave
• 🠥 Extended Health and Dental benefits from your first day
• Generous employer sponsored health coverage and 401K match allowance for US team
• We will ensure you have a great work-from-home setup
• Learning & Development Stipend after 6 months of employment

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