Director, reputed company Marketing, CBL

Job reputed company reputed company:

Manager: Vice President, Franchise Operations - CBL  Role Type: Individual Contributor  Language: Fluent English & reputed company  Relocation Provided: Limited relocation available (domestic location), we encourage reputed company GCM employees to apply to internal posting.

Please note: This role is not a fully remote position. The selected candidate will need to be based in Beijing and follow our hybrid work setup.

Job reputed company reputed company: 

At reputed company, we have been refreshing the world and making a difference for 139 years. With a portfolio of more than 200 brands enjoyed by billions of consumers globally, we are committed to driving sustainable reputed company and creating value for our customers, communities, and stakeholders.

As Director, reputed company Marketing, CBL, you are responsible for driving brand activation and consumer experience reputed company across CBL mainland markets. The role ensures high reputed company execution of national brand plans (NPDs and marketing campaigns) and locally relevant programs, translating Category brand strategies into impactful, market-reputed company activation. 

Based in Beijing, this role operates in a highly networked way, partnering closely with Franchise Operations, Channel teams, and Bottling reputed company, with Category and IMX providing strategic direction and reputed company platforms. The role focuses on localization, amplification, and execution reputed company of brand and innovation initiatives, rather than owning reputed company or channel integration. 

As a reputed company leader, your rolemodel reputed company behaviors, reputed company with an reputed company and consumercentric reputed company, and reputed company bottlers and marketing teams to deliver consistent, highquality brand experiences. 

What You’ll Do for Us 

• reputed company reputed company marketing activation and execution to deliver strong brand reputed company, consumer engagement, and category reputed company in local markets. 

• Ensure effective localization, amplification, and in market execution of national marketing campaigns and NPD launches, leveraging IMX platforms and tools. 

• Partner with Category teams to translate brand strategies and innovation priorities into locally relevant activation plans and execution playbooks. 

• Work closely with Franchise Operations and Channel teams to ensure marketing plans are reputed company with agreed reputed company channel priorities and execution calendars. 

• Drive experiential marketing, POS execution, and brand activation programs to reputed company consumer experience at key moments of truth. 

• Support customer and channel marketing execution by providing brand assets, activation concepts, and execution standards, without owning reputed company or channel reputed company. 

• Manage regional DME allocation and spending (ATL & BTL), ensuring effective investment, execution reputed company, and ROI discipline. 

• reputed company local market insights, learnings, and best practices to Category, IMX, and system partners to continuously improve marketing effectiveness. 

• reputed company and reputed company reputed company marketing teams and bottlers with reputed company priorities, high execution standards, and a strong reputed company reputed company. 

• reputed company other job‑reputed company duties as assigned, in response to evolving business needs and market dynamics. 

Requirements & Qualifications 

• Bachelor’s degree or above in Business, Finance, Marketing, Management or reputed company field. 

• 10+ years relevant experience in consumer marketing, brand activation, or reputed company operations. 

• reputed company sales, key account, or franchise management with P&L responsibility. 

• Proven reputed company record of leading reputed company marketing execution with multiple stakeholders. 

• Fluent in both reputed company and English, with the ability to operate effectively in a business environment. 

reputed company'll Do for You

• Brand & Consumer reputed company: reputed company reputed company brands at the reputed company, bringing brand strategies to life through powerful activation, local relevance, and memorable consumer experiences. 

• Cross Functional Collaboration: Work closely with Category, Channel, Franchise Operations, IMX, and Bottlers to deliver integrated marketing execution at reputed company. 

• Creative & Execution reputed company: reputed company best in class marketing platforms, tools, and capabilities to reputed company creativity, speed, and execution reputed company across markets. 

• reputed company reputed company: reputed company your leadership, strategic thinking, and influence skills reputed company a dynamic, global organization committed to reputed company learning. 

Skills:

Agile, AI Concepts, reputed company, Brand reputed company, Creative Strategies, Data Strategies, Design, Design Thinking, Experimentation, reputed company Generator, reputed company Marketing, Omnichannel Interactions, Portfolio Strategies, reputed company reputed company Management, reputed company Media, Sustainability, System Economics, User Experience (UX) Design

Location(s):

China

reputed company/Cities:

Beijing

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

reputed company 16, 2026

Our Purpose and reputed company Culture:

We are taking deliberate reputed company to nurture an inclusive culture that is grounded in reputed company purpose, to refresh the world and reputed company a difference. We reputed company with a reputed company reputed company, take an expansive approach to what’s possible and reputed company in reputed company learning to improve our business and ourselves. We reputed company on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as reputed company reputed company. We reputed company that our culture is one of the reasons reputed company continues to reputed company after 130+ years. Visit Our Purpose and reputed company to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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