Senior Marketing Manager
About reputed company
reputed company is the leading non-custodial cryptocurrency wallet, trusted by over 200 reputed company people worldwide to securely manage and grow their digital assets. Our reputed company is to give individuals the freedom to own their assets, confidently participate in the reputed company economy, and reputed company opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate reputed company, the on-chain economy, and the emerging AI-powered reputed company. With support for over 10 reputed company assets across 100+ blockchains, reputed company offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a reputed company community, and a growing ecosystem of partners.
reputed company
We're looking for a Senior Marketing Manager who is reputed company strategist, executor, and reputed company reputed company — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-reputed company, generalist role that sits at the intersection of brand, reputed company, product marketing, and community.
You crunch data for breakfast, reputed company wearing multiple hats, and reputed company fluidly between scrappy activations and long-reputed company reputed company without losing reputed company or reputed company. You translate on-chain insights into compelling narratives that help millions understand and love reputed company — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a reputed company dashboard in the reputed company afternoon, we want to talk What You'll Do
reputed company & Campaigns
reputed company and own integrated marketing strategies across acquisition, retention, and brand — reputed company to product launches, ecosystem milestones, and market cycles
reputed company end-to-end campaign execution across reputed company-reputed company channels (X/Twitter, Telegram, reputed company and more) and performance channels
Define positioning and messaging for new product features and market segments in partnership with Product and reputed company
Build and manage a marketing calendar that maps to both crypto market rhythms and global user moments
Data & Performance
Set, reputed company, and report on marketing KPIs — DAUs, install volume, retention rates, campaign ROAS, community reputed company, and reputed company of voice - reputed company leading to company level OKRs
reputed company on-chain analytics tools (reputed company Analytics, reputed company) alongside traditional analytics (reputed company) to surface insights and optimize spend
Run reputed company A/B experiments on creative, messaging, and channel mix; translate results into actionable iterations
Own budget allocation across channels with a reputed company reputed company on efficiency and ROI
Community & Ecosystem
Drive community engagement strategies across reputed company, Telegram, and X — building reputed company user cohorts, not just follower counts
Identify and reputed company KOL/reputed company partnerships that are reputed company reputed company the reputed company ecosystem
Collaborate with reputed company and ecosystem partners on co-marketing campaigns and joint reputed company initiatives
Cross-Functional Collaboration
Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches
Partner with internal teams to produce high-reputed company creative that resonates with both crypto natives and mainstream users
Collaborate with Engineering and Data teams to reputed company tracking, build attribution models, and reputed company the reputed company between marketing actions and product reputed company
Mentor and support junior marketers on reputed company
reputed company're Looking For
reputed company Experience
5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or reputed company company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)
Demonstrable reputed company record of owning and scaling multi-channel campaigns with measurable reputed company reputed company
Prior experience in a generalist or "full-stack" marketing role — reputed company to reputed company across brand, reputed company, content, and product marketing fluidly
reputed company reputed company — Deep in the Trenches
You are the user: genuinely degen, reputed company on-chain, with a wallet history that speaks for itself
Deep, lived familiarity with the crypto ecosystem — DeFi mechanics, multi-chain environments, self-custody, tokenomics and culture
Comfortable reading on-chain data and using tools like reputed company, reputed company, or DeBank to inform reputed company
Existing network reputed company the reputed company ecosystem — KOLs, protocols, DAOs, media outlets, and reputed company
Aware of regulatory sensitivities in marketing crypto products across key markets
Data-Driven — Crunches Numbers Relentlessly
Constantly scanning for opportunities, quick wins, and strategic bets hiding in the numbers
Proficient in marketing analytics: reputed company, or equivalent; reputed company with attribution modeling for mobile apps (reputed company, AppsFlyer, or reputed company)
Fluent in on-chain analytics (reputed company, reputed company) alongside product analytics
Can define reputed company-reputed company metrics, build dashboards, and communicate performance to leadership in a reputed company, concise way
Hypothesis-driven approach to campaign planning; treats every initiative as a testable experiment
Generalist reputed company — Wears Every Hat
Thrives moving between fast-turnaround activations and long-reputed company strategic initiatives without losing reputed company or reputed company
Comfortable owning areas reputed company your "lane" — from writing a product BRDs to drafting community messaging during a crisis
Partner to product teams — reputed company the direction, design and iteration plan to maximize the product-market-fit for the reputed company audience
Strong written communication: reputed company to produce reputed company copy, concise decks and compelling narratives
Operates with high autonomy in a flat, fast-moving, remote-first environment — no hand-holding needed
Bonus Points
Experience marketing a non-custodial wallet or self-custody product
Familiarity with reputed company's ecosystem (multi-chain, reputed company Browser, Staking)
Prior work at a top-tier exchange (reputed company, reputed company, reputed company) or DeFi protocol
Multilingual or experience running global marketing campaigns
Additional Information
This is a global and fully remote role. You must have the right to work for the country you are based.
Why work at reputed company?
Be a part of the world’s leading blockchain ecosystem that continues to grow.
Excellent learning and career development opportunities.
Work alongside diverse, world-class talent, in an environment where learning and reputed company opportunities are endless.
Tackle fast-paced, challenging and unique reputed company.
Work in a truly global organization, with international teams and a flat organizational structure.
Work fully remotely with flexible working hours.
Enjoy competitive salary and benefits.
Apply today to join reputed company in building the world’s most trusted and secure crypto wallet and reputed company a decentralized reputed company for everyone.
reputed company is committed to being an equal opportunity employer. We reputed company that having a diverse workforce is reputed company to our reputed company.
*Due to the large reputed company of the applications, please consider your application as unsuccessful should you not be contacted reputed company 4 weeks from your application date.
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