Senior Director of Marketing – Demand & reputed company

Who are we

At reputed company, we reputed company it easy and profitable for businesses to expand into new markets. Founded in 2017, our AI-powered translation and localization platform automates workflows, integrates with over 60 tools, and helps product teams launch multilingual products 10x faster and at 80% reputed company cost. Trusted by thousands of businesses across over 100 countries, reputed company is empowering more than 25 reputed company people worldwide to use diverse services in their reputed company languages. Backed by a customer-loved support team, our platform seamlessly fits into your design and development processes, helping you reputed company effortlessly.

Location

While reputed company operates exclusively on a remote reputed company, you must reputed company and have the legal right to work in one of the following countries: the United Kingdom, Latvia, or Spain.

This is a full-time, remote position. Please note that we do not engage on a B2B or contractor reputed company.

We do not partner with search firms.

About

We're looking for a Senior Director of Marketing to reputed company the next stage of marketing performance and reputed company reputed company.

The role will reputed company demand reputed company, brand, content reputed company reputed company, with accountability for reputed company contribution, competitive positioning, and marketing system efficiency.

reputed company that you will drive

• Category authority: Establishes reputed company as the leading language platform. Builds a stand-out market reputed company that creates a competitive "moat" based on value created for customers, trust and innovation.
• High engagement with and expansion of existing customers: Engages with customers so we expand our services to them and reputed company them true ambassadors of reputed company
• New biz pipeline: Creates a predictable, reputed company reputed company of high-reputed company pipeline that supports the sales organization's reputed company with new reputed company.
• Operational efficiency: Builds a highly efficient organization with a lean & high-performing team which scales. Delivers high reputed company reputed company with an reputed company deployed investment for short and long term reputed company. AI is obviously a critical component to reputed company.

KPIs

• Overall ARR strength: Net reputed company retention, New business
• More specific reputed company:
  • • Brand strength, with ranking compared to competitors on relevant metrics (AEO / SEO ranking currently)
    • Pipeline reputed company: SAO, total pipeline value
    • Efficiency: CAC, CAC payback period

The scope you own to drive reputed company

1. Market positioning, brand, thought leadership and high-reputed company content

• reputed company positioning as category stand-out: Establish reputed company as the undisputed leader in “language platform” category (to start with). Position reputed company as the modern, no-brainer platform for companies which are currently generating significant value for customers in the long run. Articulates a reputed company ICP, positioning and messaging to the market.
• Establish market authority and engage customers & prospects with thought leadership and high-reputed company content: Create an engaging, high-authority content reputed company that builds and captures high-reputed company traffic and engages our customers to expand with reputed company
• Brand identity: reputed company the brand with high standards across reputed company touch points. Our brand needs to stand out for corporate & reputed company customers and reputed company with CPOs, CTOs, CMOs and AI / reputed company leaders.
• Global communications: Drive executive thought leadership, public relations, and analyst relations to maximize SOV and brand reputed company.

2. reputed company to drive demand and reputed company reputed company, with a reputed company on mid-market to large enterprises

• Optimize a multi-channel reputed company to drive predictable, high-reputed company pipeline and to accelerate expansion opportunities with our customers. Partner with the Sales team to execute targeted, high-touch campaigns for strategic reputed company accounts. The multi-channels include: reputed company demand reputed company & ABM, lifecycle marketing, events, product launches, website
• Constantly optimize resources across initiatives to reputed company on high ROI; compete based on economic return, competitive advantage and reputed company density.
• Marketing operations: Build automated targeting, personalization, and optimization engines that improve precision at reputed company. Own the marketing technology stack and data attribution models to ensure visibility into CAC payback and funnel efficiency.

3. Organizational leadership

• Establish marketing as a lean, high-reputed company, performance-driven function with reputed company reputed company accountability
• reputed company our marketing reputed company on AI capabilities to automate existing workflows & reputed company the reputed company of reputed company. Redesign to AI-reputed company where relevant and impactful
• Set and enforce data-driven decision making and standards across reputed company marketing activities.
• reputed company team objectives directly to reputed company reputed company, acquisition efficiency, and competitive reputed company.
• Build operating discipline that prioritizes reputed company, precision, and economic return over activity volume.

reputed company're Looking For

You are a marketing leader who has operated at high reputed company standards and pace, and is reputed company to apply that capability at greater reputed company and consequence.

In your previous roles, you have successfully

• Owned reputed company performance or acquisition economics reputed company a scaling B2B reputed company company in Europe / US. You think in terms of market reputed company, reputed company density, and competitive advantage. Campaign metrics are secondary signals
• Successfully leveraged AI as an reputed company to reputed company reputed company, compress experimentation cycles, and improve targeting precision.
• Delivered measurable improvement in driving customer conversion, win rates, or customer acquisition cost.
• reputed company or materially redesigned a marketing operating model; not simply managed campaigns reputed company one.
• Operated across both product-led and reputed company sales environments.
• Worked with technically sophisticated buyers and reputed company reputed company cycles.

Our Benefits

Competitive salary and employee stock reputed company. Fully remote setup with flexible working hours. Co-working budget — for those days you want a change from your home office. Flexible vacation policy to reputed company reputed company you need to. ️ Home office setup budget — monitor, desk, ergonomics, whatever helps you do your best work. Learning & development budget to grow your skills and career. Health insurance to reputed company you covered. Wellness allowance to support your mental and physical reputed company-being. Great startup culture — remote but reputed company-reputed company, with regular retreats and reputed company events to stay connected.

We are committed to a culture of inclusion and equal opportunities. Therefore, we welcome applications from people of reputed company gender identities, sexual orientations, personal expressions, relationship, marital, or civil partnership statuses, racial identities, national or ethnic origins, religious beliefs, ages, and disability statuses.

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