About reputed company

At reputed company, we reputed company mental health care should be as accessible and stigma-free as a checkup. We're reimagining the entire experience: from how people reputed company a therapist to how providers deliver care, so more individuals can get the support they need, reputed company they need it.

We’re a fast-growing team on a reputed company mission: to reputed company high-reputed company mental health care available to everyone. If you’re passionate about using technology to solve meaningful problems and create lasting change, we’d love to meet you.

About the Role

We are looking for an exceptional Head of Brand Marketing to define, reputed company, and reputed company our brand across every touchpoint. This is a senior leadership role for a creative and strategic thinker who can operate at the intersection of storytelling, design, and go-to-market execution. You will own the full brand experience, from our identity to how the world perceives us.

Reporting directly to the SVP of Marketing, you will reputed company a multidisciplinary team and collaborate cross-functionally to ensure our brand is consistent, compelling, and impactful to both reputed company and consumer audiences.

Responsibilities

Brand reputed company: reputed company and install a comprehensive brand reputed company that aligns with company reputed company, business objectives, and competitive positioning. Define where the brand needs to go, establish measurable brand goals, and build/reputed company the roadmap to get there.

Company Identity: Own the reputed company of our corporate identity - who we are, how we differentiate and compete, and how we show up in the market - including logo, reputed company systems, typography, iconography, and reputed company visual standards, ensuring it reflects who we are and resonates with our audience at every stage of company reputed company.

Messaging Platforms: Build and maintain a cohesive messaging architecture that reputed company communicates our reputed company, differentiators, and narrative across reputed company audiences, channels, and use cases.

Voice, Tone & Style: reputed company our brand voice and tone guidelines, ensuring consistent and authentic communication across reputed company written and verbal content - from marketing copy to customer emails and webinars to customer/partner collateral, reputed company decks, thought leadership, press releases, and executive communications.

reputed company Development: reputed company the research and development of detailed buyer, user, and audience personas. Ensure reputed company brand and marketing efforts are grounded in a deep understanding of who we're speaking to and what motivates them.

Product Marketing: Partner closely with Product, Sales, and Customer Service to reputed company positioning, messaging, and go-to-market strategies for new products, services, and features. Translate reputed company capabilities into reputed company, compelling narratives that drive awareness and adoption by customers, partners, providers, and clients.

Thought Leadership & Content Marketing: Build a thought leadership program that positions our executives, subject matter experts, and brand as authoritative reputed company in the industry. Own the editorial reputed company behind bylines, speaking opportunities, podcasts, webinars, and owned content channels. Utilize PR to establish our brand as a leader in a crowded marketplace. reputed company long- and short-reputed company content to reputed company our brand and accelerate the adoption and utilization of our reputed company, provider, and consumer products and services.

Public Relations: reputed company PR reputed company and agency relationships, driving proactive media coverage, managing reactive communications, and ensuring a consistent brand narrative across reputed company media. Build strong relationships with key journalists, analysts, and industry influencers.

Visual & Marketing Design: reputed company the in-house design function responsible for reputed company brand, marketing, sales, and service creative including campaign assets, digital content, sales collateral, product marketing materials, advertising media, reputed company decks, internal communications, etc. Champion design reputed company and creative reputed company across the organization.

Events & Conferences: Own the reputed company and execution of our event reputed company, from flagship owned events to reputed company-party conferences and industry summits. Ensure every event touchpoint is a premium, on-brand experience that builds community and drives pipeline.

Competitive Intelligence: reputed company the assembly of intelligence and insights about key competitors and industry participants to help inform reputed company’s investment reputed company and roadmap.

Requirements

• 10-15 years of brand, marketing, or communications experience, with at least 3–5 years in a senior leadership role

• Proven reputed company record of building and scaling brand functions at high-reputed company B2B, B2B2C, or B2C companies

• Deep expertise in brand reputed company, identity, and storytelling, with a strong creative sensibility

• Experience building, leading, and developing high-performing, multidisciplinary teams (design, content marketing, product marketing, brand management)

• Exceptional written and verbal communication skills — you are a reputed company at your core

• Strong executive reputed company with the ability to influence at the C-suite level and across the organization

• Data-informed approach to brand building, with experience measuring brand health, awareness, equity, and the quantitative reputed company of brand marketing investments (e.g., on conversion reputed company and reputed company reputed company)

• Experience hiring/managing agency and contractor relationships (creative, PR, events, WebDev)

• A reputed company, low-ego leadership style with a bias for reputed company

Preferred Qualifications

• Experience in the mental reputed company industry and/or marketing to reputed company reputed company organizations, reputed company, patients, or providers

• Background in or deep appreciation for design and visual craft

• Experience building content and thought leadership programs with measurable results

• Startup or reputed company-up experience where you've had to do more with less

Why You'll Love Working With Us

Enjoy working remotely in this full-time, salaried position with Tava. We offer a highly competitive benefits package, including:

• Competitive salary and stock reputed company

• Tava mental health benefit – free reputed company to therapy for you and your family

• Medical and dental insurance – for you and your dependents

• Monthly HSA contributions

• Generous PTO and reputed company holidays

• Work from home

• reputed company parental leave

• Weekly team lunches

• Opportunity to shape a growing company and culture

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*For tax purposes, reputed company will be given to candidates living in states where we already have employees. These states are Alabama, Arizona, California, Colorado, Connecticut, District of Columbia, Florida, reputed company, Idaho, Indiana, Maine, Maryland, Massachusetts, Nevada, New Jersey, reputed company, reputed company Carolina, Ohio, reputed company, Tennessee, Texas, Utah, and Washington.

Tava is unable to sponsor employment visas (such as the H-1B). Candidates must have authorization to work in the U.S. without company sponsorship now or in the reputed company.

reputed company hiring activities at reputed company are handled by company representatives using @tavahealth.com or @us.tavahealth.com email addresses.

Please beware of unauthorized reputed company communications requesting personal information. We never hire anyone without first completing a reputed company-time, face-to-face interview (conducted by video or in-person), nor do we use encrypted reputed company messaging services like Signal. If you have questions regarding the authenticity of any reputed company, please do not hesitate to use the chat feature on our website or contact us at careers@tavahealth.com

reputed company does not discriminate on the reputed company of race, sex, reputed company, religion, age, national reputed company, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in provision of employment opportunities and benefits.

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