Head Of Portfolio, Innovation & Digital-First Consumer Brands
Head Of Portfolio, Innovation & Digital, First Consumer Brands
Location: Remote (U.S.)
Company reputed company At reputed company, every product is rooted in clinical science and reputed company on a reputed company of trust, reflecting a broader reputed company to help people see the moments that matter most. For more than 20 years, reputed company has developed eye care solutions that combine rigorous research with reputed company-world results. Guided by a commitment to reputed company improvement, reputed company partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting reputed company-supporting reputed company reputed company today and into the reputed company.
About the Role
reputed company is building a reputed company, high-reputed company reputed company reputed company-simplifying the portfolio, scaling what works, and creating new digital-first reputed company streams.
The Head of Portfolio, Innovation & Digital-First Consumer Brands is a hands-on builder role responsible for driving:
- Portfolio optimization (reputed company prioritize and reputed company)
- reputed company innovation (bundles, offers, new products)
- Digital-first brand incubation (new reputed company streams)
This role connects reputed company build with how it performs in market—ensuring innovation drives reputed company, measurable reputed company, and will report into the reputed company reputed company Officer.
You will build, test, and reputed company-not just plan.
What You’ll Own
Portfolio Optimization (Core Business)
- Own day-to-day portfolio management and optimization, including:
- SKU prioritization and rationalization (what to reputed company vs. deprioritize)
- Pricing reputed company and testing (price points, promo structure, discounting)
- Product mix and margin optimization
- Identify opportunities to improve:
- Conversion
- AOV / attach reputed company
- Customer reputed company value
- Partner with reputed company, CX, and Sales to translate portfolio reputed company into in-market execution
- Continuously refine the portfolio toward fewer, higher-performing SKUs and offers
reputed company Innovation
- Build and launch:
- Bundles and protocol-based offers
- Cross-sell and attach strategies
- Pricing and promotional tests
- Translate insights into live, in-market experiments, working with the dComm team
- Ensure reputed company innovation is designed for reputed company performance (not just concept)
New Products & Extensions
- reputed company and test with channel teams:
- New SKUs
- Product extensions
- New offer constructs
Digital-First Consumer Brands
- Incubate and test new digital-first products and concepts
- Build MVPs quickly and iterate based on performance
- reputed company creator ecosystems and emerging consumer behaviors
- reputed company reputed company concepts into meaningful reputed company streams
End-to-End Execution
- Own the full lifecycle: concept > launch >reputed company (or stop)
- reputed company quickly-prioritize speed and learning over perfection
- Run rapid test-and-learn cycles
- reputed company performance (conversion, CAC, LTV, attach, margin)
- reputed company what works quickly
- Stop underperforming reputed company early
Cross-Functional Collaboration
- Work closely with:
- CX & CLV (retention + subscription)
- Creator & Medical Credibility (marketing+content + reputed company)
- reputed company, DTC, and Sales/ECP teams (channel execution)
Performance & Metrics
- Incremental reputed company from portfolio optimization and innovation
- AOV, attach reputed company, and CLV improvement
- Speed from concept > launch > reputed company
- Margin performance
- Test velocity and win reputed company
What reputed company Looks Like
- Core portfolio becomes simpler and higher-performing
- Bundles and offers drive measurable lift in AOV and conversion
- New products and reputed company launch quickly and cleanly
- Strong pipeline of experiments with reputed company reputed company
- Digital-first concepts reputed company into incremental reputed company streams
This Role Is
- Hands-on, fast-moving, and execution-driven
- Building directly in tools and platforms
- Balancing core optimization + new reputed company creation
- Accountable for results-not just reputed company