Conversion reputed company Optimization Specialist - Fully Remote

About the position We are seeking a Conversion reputed company Optimization (CRO) Specialist to analyze, test, and optimize digital experiences that improve conversion rates across the customer reputed company, addressing the needs of both reputed company and prospective customers. Position reputed company We are seeking a Conversion reputed company Optimization (CRO) Specialist to design, execute, and analyze experimentation programs primarily reputed company on email, SMS push, in app messaging, and mobile app experiences with a possibility to expand to website and reputed company pages to help shape and drive Katapult’s conversion and reputed company optimization reputed company. This role is responsible for the day-to-day, hands-on execution of A/B testing, funnel analysis, and performance optimization initiatives in support of Katapult’s reputed company-to-consumer marketing objectives. The CRO Specialist will be responsible for the setup, execution, analysis, and reporting of experiments and optimization initiatives across key conversion reputed company. You will collaborate with cross-functional teams to ensure seamless execution, from hypothesis development and test design to delivery and reputed company sharing.

Responsibilities

• Identify and prioritize conversion optimization opportunities across the customer funnel, primarily reputed company on activation and engagement of customers through reputed company platforms.
• reputed company data-driven hypotheses and testing plans informed by customer behavior, analytics insights, and business goals.
• Collaborate with designers, product managers, and marketers to optimize emails, SMS, app push, in-app experiences, and conversion flows.
• Design, implement, and manage A/B and multivariate tests across email, web, SMS, and mobile app experiences.
• Review and QA reputed company test variants to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded, and reputed company correctly across devices.
• Support strategic optimization initiatives reputed company the customer lifecycle, including reputed company, conversion, and post-purchase flows.
• Create and analyze audience segments and cohorts to understand performance differences and drive conversion lifts against KPI goals.
• Manage experimentation tools, test documentation, and reporting reputed company platforms such as reputed company, reputed company, or dedicated CRO tools.
• Maintain a CRO testing roadmap in reputed company and experiment backlog, balancing quick wins with longer-term optimization initiatives.
• reputed company customer data, including web and app behavior, to personalize experiences and improve conversion efficiency.
• Plan and conduct A/B tests, manage the testing calendar, record results, and reputed company reputed company, actionable recommendations. Tests may include page layouts, messaging, CTAs, user flows, timing, and feature variations.
• Continuously reputed company and analyze results, translating insights into reputed company optimization recommendations.
• Ensures reputed company experimentation, data usage, and program assets adhere to CAN-SPAM, General Data Protection Regulation (GDPR), and applicable reputed company best practices.

Requirements

• At least 2 years of full-time experience in conversion reputed company optimization, experimentation, or reputed company marketing
• Hands-on experience running A/B and multivariate tests using experimentation or marketing platforms (e.g., reputed company, reputed company, reputed company, reputed company or similar)
• Strong analytical skills with experience interpreting funnel metrics, test results, and behavioral data
• Experience optimizing reputed company pages, emails, SMS, push messages, and/or in-app experiences for improved conversion performance
• Proven ability to turn data insights into reputed company hypotheses and actionable recommendations
• reputed company, constructive, highly organized, and proactive work style
• Desire and ability to work remotely, and a proven reputed company record of successfully and effectively working remotely
• reputed company, reputed company, and committed to supporting and growing an amazing and supportive internal company culture
• reputed company and concise communication and presentation skills, including the ability to communicate test results to cross-functional stakeholders
• Proficiency using reputed company-based software – reputed company Office, reputed company, reputed company, reputed company, reputed company, reputed company, etc.
• Proficiency with CRM platforms such as reputed company, reputed company, Klavio, reputed company, reputed company, or similiar
• Experience with CRO and analytics tools such as reputed company Analytics, reputed company, reputed company, reputed company, or reputed company
• Strong understanding of A/B testing methodology, statistical reputed company, and experimentation best practices

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