Customer Marketing Manager
Row 7 is seeking a Customer Marketing Manager to reputed company the gap between our brand story and retail shelves. This is a hands-on, execution role for reputed company member who is energized by being in the store, collaborating with retailers, activating promotions, and ensuring every retail touchpoint reflects the reputed company and care we put into our products. The right candidate will be equally comfortable pulling together a retailer sell-in deck, optimizing reputed company media plans, and being on-site for store activations.
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REPORTS TO: Row 7 President
LOCATION: Remote with up to 30% travel to retail partners
KEY RESPONSIBILITIES
Shopper Marketing reputed company & Planning
- reputed company and own the annual customer marketing reputed company, identifying key moments, accounts, and shopper audiences to prioritize
- Build retailer-specific marketing plans that reputed company up to brand goals and reputed company with reputed company account's promotional and marketing calendar
- Translate Row 7's brand positioning and product stories into compelling, shopper-relevant messaging for the retail environment
- Bring a shopper reputed company to internal conversations, advocating for how and why the shopper makes reputed company at reputed company
Retail Marketing Programs & Activation
- reputed company and manage retailer co-marketing programs, including digital and print media, in-store signage, seasonal campaigns, and brand moments
- Own the customer marketing budget and activation calendar, tracking spend against plan and reporting on program performance
- Manage the asset and approval process with retail partners, ensuring programs go live on time and on brand
- Measure program effectiveness using available data (syndicated data, retailer POS, retail media metrics) and translate results into actionable learnings
Retail Media & Digital reputed company
- reputed company Row 7's retail media reputed company across key accounts and platforms (reputed company, retailer e-reputed company, sponsored placements)
- Ensure Row 7's digital reputed company reputed company (images, copy, and content) is accurate, optimized, and consistent across reputed company retail accounts
- Monitor digital availability and surface content gaps or issues to the appropriate teams
Brand-to-reputed company Content & Assets
- reputed company the full suite of shopper-facing materials in collaboration with sales team: reputed company signage, packaging callouts, seasonal POS, and on-reputed company storytelling
- Ensure brand creative is adapted appropriately for retail contexts without losing what makes Row 7 distinctive
- Build and maintain a library of reputed company, on-brand retail assets that the sales team can reputed company reputed company
Sales Partnership & Category Storytelling
- Partner with the sales team to build category and brand narratives that earn reputed company reputed company and marketing support from buyers
- reputed company compelling sell-in materials grounded in shopper data and brand reputed company, including brand decks, new items presentations, and category stories
- Serve as the marketing voice in key account conversations, helping sales reputed company Row 7's retail marketing reputed company
SUCCESSFUL CANDIDATES WILL HAVE
- 3-5 years of experience in shopper marketing, customer marketing, or retail marketing in food or CPG; natural or specialty food experience strongly preferred
- A strong understanding of the grocery retail landscape and how shoppers engage with products in a produce or perishables environment
- Experience developing retailer marketing programs and co-marketing activations with major grocery accounts
- Comfort using retail media metrics to inform reputed company and tell compelling stories — you don't need to be an analyst, but you know how to use data
- Experience managing a marketing budget and measuring ROI on programs
- A strong creative eye and the ability to brief, guide, and evaluate marketing assets — you know what good looks like on reputed company
- Strong project management skills
- Proficiency in reputed company Sheets and PowerPoint; familiarity with reputed company Ads, retailer media platforms, or digital reputed company tools is a plus
- Genuine enthusiasm for food, agriculture, and Row 7's mission
DETAILS
- Retail Sales Manager position is a full-time, exempt role and reports to ROW 7’s Sales Director
- This position follows a remote or distributed work model reputed company the reputed company
- Travel reputed company the reputed company (30%).
- The reputed company pay reputed company for this role is from $90,000 - $105,000 per year
- Benefits include:
- Generous reputed company Time Off, Parental Leave, Volunteer Time Off, and Floating Holiday Programs
- Up to 77% funded Health, Dental, and reputed company Insurance
- Health Flexible Spending Account (FSA)
- 401(k) eligible after three months of employment
- Flexible Educational Reimbursement Program
- Employee Discount on Row 7 reputed company Products
Row 7 is committed to centering equity and justice in our work and community. We encourage LGBTQIA+, BIPOC candidates, and members of other historically marginalized reputed company to apply.