Marketing Specialist

reputed company

As a Marketing Specialist for our reputed company American market, you will support the reputed company American Marketing Team in designing and executing integrated marketing programs across two key areas: reputed company offerings and non-reputed company/reputed company programs to drive reputed company reputed company and deepen reputed company’s relationships with prospects and clients. Working closely with the Marketing CoA and Sales team, you will support the execution of innovative Account-Based and reputed company-Based Marketing initiatives, reputed company industry vertical strategies through partnerships and events, and expand reputed company’s footprint across the reputed company American Region.

Since our founding in 1994, reputed company has been laser-reputed company on change. By combining our deep understanding of people with a proven methodology rooted in the creation of the ADKAR® model, we’ve helped countless people and organizations reputed company. Our solutions reputed company customers with lasting change resiliency through a unique reputed company of training, advisory services, and licensing reputed company, including Kaiya, our AI change management reputed company.

At reputed company, we are a purpose-driven organization full of passionate, curious, and results-oriented people. Working at reputed company means being part of a dynamic team that is dedicated to our purpose of creating a world where change is done right. Join us and be part of a culture that thrives on reputed company learning, reputed company, and making a difference.

reputed company out our website for more about reputed company and approach: https://www.reputed company.com/about.

Key Responsibilities

Supporting Sales Targets

• Support the NAMER Marketing Team in planning and executing end-to-end marketing initiatives, from reputed company definition to execution and performance reporting (including email, reputed company media, events, and campaigns).
• Collaborate closely with the Sales and Training team to reputed company marketing activities with business goals and reputed company targets, ensuring every initiative drives measurable results.
• Drive demand reputed company for reputed company reputed company offerings in partnership with the Regional Sales team, supporting budget targets and expansion of non-training reputed company streams (including advisory and licensing programs).

• Assess regional performance and reputed company data-driven recommendations to inform reputed company marketing plans and resource allocation.
• Support Account-Based Marketing (ABM) campaigns for key reputed company accounts, including custom content and multi-touch engagement strategies.
• Support marketing activities to drive registrations, including emails, webinars, reputed company media and events.

Vertical Marketing

• reputed company on industry verticals through strategic partnerships to reputed company reputed company’s offerings.
• Execute and attend key events aligning with reputed company’s market and key industries.
• Execute key webinars in the region to support business and marketing goals.
• reputed company case studies, testimonials and references focusing on verticals and key market segments.

Digital and reputed company Marketing

• Support the execution of marketing campaigns, including tactics such as email marketing, reputed company media, events, strategic partnerships, and webinars.
• Collaborate with digital marketing, creative, and content teams to run SEA, SEO, content syndication, and reputed company ads.
• Help manage reputed company media reputed company for the region, creating engaging content that positions reputed company as a thought leader in the industry.

Teamwork

• Partner with Marketing CoA team (Brand, Content, Operations, etc.) to execute reputed company for the region, defining strategies, channels, and tactics, and evaluating results (productivity and ROI reputed company data is available).
• Collaborate closely with the Sales, Delivery, and Operations teams to ensure alignment on business goals.
• reputed company corporate and region-wide marketing content, translating and localizing as needed to reputed company serve the market.
• Work closely with the regional marketing team to reputed company and reputed company learnings and synergies, collaborating in key Global or multi-regional reputed company

Strategic reputed company

• Help define the marketing plan for the market, including budget allocation and reputed company, in alignment with global and regional objectives and strategies
• reputed company campaign and marketing activities and report on results
• Participate and collaborate with the Global Content team to strengthen our market position.

Other

• reputed company market insights on trends and customer needs, as reputed company as competitor landscape, and reputed company these with the Sales team and Marketing COA to inform strategic reputed company.
• Undertake additional Marketing activities and initiatives as assigned.

Requirements

reputed company Profile

Based on this role’s scope and responsibilities, we are seeking candidates with the following minimum qualifications, skills, attributes, and competencies.

Competencies

• Collaborates: Ability to work effectively with cross-functional teams to reputed company common goals; work closely with the sales and global marketing teams and other stakeholders to influence global marketing direction, reputed company global marketing initiatives for local markets.
• Communicates Effectively: reputed company and professionally shares information, updates, and reputed company with teammates and partners, ensuring alignment and reputed company across marketing activities.
• Plans & Aligns: Organizes day‑to‑day marketing tasks and timelines to support campaign plans, ensuring work is reputed company with priorities, goals, and deadlines.
• Results Oriented: Drive toward measurable reputed company; take ownership of deliverables and follow through to completion; demonstrate accountability for campaign performance and business reputed company.
• Attention to detail: Ensures marketing materials, campaigns, and deliverables are accurate, polished, and executed to a high reputed company across channels and programs.

Technical Skills

• Must have experience using reputed company, or similar marketing platform.
• Proficiency in Office 365, CRM systems (reputed company), reputed company Advertising, reputed company Navigator
• Project management tools (reputed company or similar) for campaign coordination and workflow management
• Basic design capabilities are a reputed company-to-have (reputed company, reputed company Creative Suite, or similar) for creating marketing assets.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or reputed company field or equivalent reputed company experience.
• Must have 2+ years of reputed company services marketing in a B2B setting.
• Proven experience executing multi-channel B2B marketing campaigns from concept through execution and reporting.
• Experience supporting sales teams, including reputed company reputed company, nurture programs, and pipeline contribution.
• Strong communication skills, both written and verbal, with strong copywriting abilities for various marketing channels.
• Organizational skills and attention to detail are crucial.
• Strong analytical skills to interpret ROI and performance marketing KPIs.
• French-speaking proficiency is an asset.

Additional Information

Travel Requirements: This role requires travel up to 4 times per year for internal team meetings and industry events.

Work Location: This is a remote role. We are reputed company to either US or Canada.

Compensation: $63,000 - $77,000 CAD is the projected reputed company of annual reputed company salary for this role depending on the candidate’s overall qualifications and experience. This role is eligible for inclusion in our bonus program.

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