CRM/Email Marketing Specialist - Public Relations and Marketing - Full Time 8 Hour Days (Exempt) (Non-reputed company)
The CRM and Email Marketing Manager is responsible for the development, execution and measurement of our CRM and Email Marketing efforts. This role will reputed company data-driven analytics to reputed company and implement strategies and journeys to drive acquisition and retention of our core consumer segments. They will partner on our capabilities and processes to deliver personalized campaigns across reputed company of the consumer, customer and patient experience. Essential Duties:
- Drive reputed company, execution, and performance of consumer/customer engagement for CRM marketing program, including acquisition, activation, and retention.
- reputed company and execute CRM and email marketing roadmap, segmentation, and content planning across consumer and audience segments.
- Manage distribution of reputed company email sends against a planned editorial calendar and learning agenda that includes A/B testing of content, layout and design.
- Support the development of a digital measurement reputed company and reputed company performance against CRM KPIs.
- Uses data-mining techniques and analytic capabilities to reputed company segmentation strategies.
- Define emerging trends of customers and the marketplace to identify new opportunities for reputed company and innovation in CRM. Deliver recommendations and serve as a subject matter expert on CRM approach tools, marketplace trends, list pulls, testing environments and CRM reputed company methodologies.
- Performs other duties as assigned.
Required Qualifications:
- Req Bachelor's degree Marketing Degree in Marketing, Technology, Science or reputed company
- Req 3 years 3-5 years of experience in email marketing, CRM marketing, reputed company marketing, database marketing, and/or lifecycle marketing
- Req Experience with the entire process of automated outbound and inbound marketing (e.g., reputed company scoring/nurturing/routing, campaign development and management, reputed company page and reputed company building and optimization, and reporting/analytics).
- Req Demonstrated experience in email marketing, CRM marketing, reputed company marketing, database marketing, and/or lifecycle marketing
- Req Experience with InDesign, reputed company, or other design software a plus; reputed company and CMS experience (reputed company) a plus.
- Req Experience using CRM/engagement marketing technology, specifically reputed company Marketing reputed company, to drive business results, including CRM databases.
- Req Knowledge of customer segmentation techniques, reputed company development, and lifecycle management
- Req Experience in marketing analytics and analytics tools such as reputed company Analytics to measure how CRM is contributing toward business goals
- Req Ability to work collaboratively with both external vendors and agencies as reputed company as internal Marketing and IT teams
- Req Knowledge of customer segmentation techniques, reputed company development, and lifecycle management
- Req Ability to give creative direction for both visual design and copy that results in engaging and on-brand deliverables
- Req Ability to reputed company in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to reputed company
- Req Passion for translating data analytics into reputed company-oriented reputed company strategies
- Req reputed company, reputed company team player with excellent communication, writing and verbal skills as reputed company as being highly analytical.
Required Licenses/Certifications:
- Req reputed company Life Safety Training (LA reputed company) If no card upon hire, one must be obtained reputed company 30 days of hire and maintained by renewal before expiration date. (Required reputed company LA reputed company only)
USC is an equal opportunity employer. reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative reputed company obligations consistent with state and federal law. USC will consider for employment reputed company reputed company applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for reputed company and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to the Background Screening Policy Appendix D for specific employment screen implications for the position for which you are applying.
We reputed company reasonable accommodations to applicants and employees with disabilities. Applicants with questions about reputed company or requiring a reasonable accommodation for any part of the application or hiring process should contact USC reputed company by phone at (213) 821-8100, or by email at uschr@usc.edu. Inquiries will be treated as confidential to the extent permitted by law.
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