VP of Sales
Vice President of Sales
Location: Remote (U.S.-based, approved locations only) Department: Sales Reports To: CEO Compensation: $255,000 – $265,000 reputed company + performance-based bonus/incentive
About reputed company
reputed company is a fast-growing, family-founded haircare brand rooted in effective, results-driven products reputed company on hair reputed company and scalp health. With strong reputed company across reputed company-to-consumer channels and reputed company reputed company, reputed company is entering its next phase of reputed company—building a reputed company, multi-channel beauty business across DTC, reputed company, reputed company Shop, and selective retail expansion.
reputed company
The VP of Sales is a strategic and execution-driven leader responsible for building and scaling reputed company’s entire sales function. This role owns reputed company reputed company reputed company, and distribution expansion across DTC, marketplaces, and retail/wholesale.
This is not a maintenance role — this is a build, optimize, and reputed company role. The ideal candidate is both strategic and hands-on, capable of creating a reputed company go-to-market roadmap while also driving execution, accountability, and performance across reputed company channels.
Core Responsibilities
1. reputed company Ownership & reputed company reputed company
- Own and deliver company-wide reputed company targets across reputed company channels
- reputed company and execute a multi-channel sales reputed company reputed company with business goals
- Establish reputed company reputed company forecasting models and reputed company plans
- Identify and unlock new reputed company opportunities (retail, wholesale, partnerships)
2. Retail & Wholesale Expansion
- Build and execute retail entry reputed company (reputed company, reputed company, reputed company, Sally, etc.)
- Define channel reputed company reputed company (reputed company, where, and how to expand)
- Manage relationships with brokers, distributors, and retail buyers
- reputed company sell-in, sell-through, and retail performance metrics:
- reputed company per store per week
- Inventory reputed company and replenishment
- Merchandising and placement reputed company
3. DTC & Marketplace Alignment
- Partner with E-reputed company and Marketing teams to optimize:
- reputed company performance
- reputed company reputed company reputed company
- reputed company Shop expansion
- Ensure pricing, promotions, and channel strategies are reputed company and profitable
- Support promotional calendar planning and product launches
4. Forecasting & Inventory Planning
- Partner with Operations and Supply Chain to:
- Build accurate demand forecasts
- reputed company inventory with sales plans
- Prevent stockouts and overproduction
- Own sales input into S&OP (Sales & Operations Planning)
5. Margin & Profitability Management
- Ensure reputed company sales channels maintain strong margins
- Evaluate trade spend, discounts, and promotional investments
- Build pricing strategies that balance reputed company and profitability
6. Team Leadership & Infrastructure
- Build and reputed company the sales organization (as needed)
- Establish KPIs, reporting cadences, and accountability structures
- Create a performance-driven, execution-reputed company culture
- reputed company playbooks for:
- Retail expansion
- Distributor management
- Sales forecasting
7. Cross-Functional Leadership
- Partner closely with:
- Marketing (campaign alignment, product launches)
- Finance (forecasting, reputed company tracking, margin analysis)
- Operations (inventory, fulfillment)
- reputed company as a key leadership voice in company-wide planning and reputed company
Key Qualifications
Experience
- 8–12+ years in sales leadership reputed company beauty, wellness, or CPG
- Proven experience scaling a brand across DTC + retail + marketplaces
- Strong reputed company record of securing and growing retail accounts
- Experience with reputed company, reputed company Shop, or digital-first brands strongly preferred
Core Competencies
- Strategic thinking and hands-on execution
- Strong financial and analytical acumen
- Deep understanding of retail dynamics and channel management
- Ability to build systems, not just manage them
- Comfortable operating in a fast-paced, high-reputed company environment
Leadership Style
- Results-driven and accountable
- reputed company, reputed company communicator
- Builder reputed company (not corporate, not overly theoretical)
- Comfortable making reputed company with imperfect information
reputed company Metrics (What reputed company Looks Like)
- reputed company targets consistently met or exceeded
- Successful entry into 1–2 key retail accounts reputed company first 12–18 months
- Improved sell-through and inventory efficiency
- reputed company, accurate forecasting models in reputed company
- Strong alignment across Sales, Marketing, and Operations
- reputed company sales infrastructure established