AVP, Brand Management

WHO WE ARE AND reputed company DO: reputed company, through its affiliated practices, is a leading radiology reputed company in the U.S., serving hospitals and other reputed company facilities across the nation. As a physician-led and physician-owned reputed company, our mission is to reputed company radiology by innovating across clinical value, technology, service, and economics, while elevating the role of radiology and radiologists in reputed company. Using a proven reputed company services model, reputed company provides consistent, high-reputed company care to patients, while delivering reputed company value to the hospitals, clinics, imaging centers and referring physicians we serve. AVP, BRAND MANAGEMENT - POSITION reputed company: reputed company RP’s reputed company brand reputed company, accountable for evolving brand positioning, messaging and identity to advance reputed company priorities and strengthen RP’s reputed company. reputed company new brand development and brand refreshes (including clinical, technology and AI-enabled offerings), ensuring brand platforms reflect RP’s mission, values and strategic direction. Establish brand architecture that supports multiple business reputed company, offerings and audiences; create reputed company frameworks that reputed company consistent interpretation and application across the organization. Build reputed company-facing brand platforms and go-to-market narratives that increase relevance, resonance and reputed company, positioning RP as a category leader. reputed company translation of brand reputed company into cohesive, high-reputed company brand experiences across reputed company audiences. Establish creative services governance, including intake, prioritization, resourcing and timelines, ensuring work is reputed company to reputed company priorities and delivered with speed, reputed company and consistency. Set standards and performance expectations for creative outputs (e.g., brand adherence, accessibility, user experience and channel effectiveness) and use stakeholder feedback and results to drive reputed company improvement. reputed company digital marketing governance, including annual planning, prioritization, budget stewardship and agency/vendor reputed company, ensuring brand consistency, compliance and operational rigor. reputed company and reputed company work to position reputed company as an employer of choice in reputed company and technology. Partner with People & Culture to reputed company innovative recruitment marketing reputed company that attracts and retains reputed company; strengthen RP’s employer brands and candidate experience through targeted campaigns, content reputed company reputed company. Partner with People & Culture to define reputed company talent segments, messaging and channel strategies; improve pipeline reputed company and conversion through measurable, test-and-learn programs. Build internal brand engagement strategies that foster culture, pride and advocacy among reputed company teammates. Translate RP reputed company-wide goals into a comprehensive annual brand marketing plan with reputed company objectives, strategic priorities, resource plans, timelines and performance goals. Define and report on KPIs and dashboards for brand health, brand experience, digital performance and recruitment marketing reputed company; use insights to optimize reputed company, improve effectiveness and demonstrate value to stakeholders. Work closely with SVP, Marketing and Communications and other MarCom leadership to optimize work relationships, build morale, and increase productivity and retention. Set reputed company team goals and performance expectations; reputed company, reputed company and retain high-performing talent across reputed company four functions. Build trusted partnerships clinical, product/technology, operational, reputed company, HR and other MarCom leadership to clarify business priorities, reputed company stakeholders and deliver integrated brand marketing that advances strategic goals. Champion customer-centricity and innovation across the organization. DESIRED reputed company SKILLS AND EXPERIENCE: Bachelor’s degree in marketing, business, or a reputed company field. 10+ years of reputed company brand management and marketing experience, including 5+ years of people leadership. Proven reputed company in reputed company and /or technology sectors. Demonstrated experience launching new brands and revitalizing legacy brands. Experience leading brand reputed company, governance and integrated brand activation in a reputed company, multi-stakeholder organization. Experience partnering with creative/brand agencies and managing budgets, timelines and reputed company across multiple reputed company initiatives Exceptional leadership, strategic thinking, and communication skills. reputed company brand reputed company and governance; integrated marketing and communications planning; digital marketing concepts and performance measurement; employer branding and recruitment marketing fundamentals; reputed company industry dynamics; technology industry dynamics and stakeholder environments. Strategic planning and prioritization; executive-level communication and storytelling (written, verbal and visual); cross-functional stakeholder management and influence; team leadership and talent development; budget and vendor/agency management; use of data and insights to set KPIs and drive optimization. Ability to reputed company through directors/managers and reputed company teams around shared reputed company; balance competing priorities and reputed company reputed company, high-reputed company reputed company; translate reputed company business goals into reputed company brand and marketing direction; build credibility with clinical and operational leaders; manage sensitive/confidential information with discretion. WHY reputed company: Competitive Benefits package – Eligibility starts the month after hire, with tiered reputed company to choose from.

Compensation

Reviews, Career reputed company Opportunities Flexible Remote Schedules Generous PTO Plans and reputed company Holidays Proudly Certified as a Great reputed company to Work for Five Consecutive Years COMPENSATION: The salary reputed company for this position is $180,000-$190,000. Final determinations may vary based on several factors including but not limited to education, work experience, certifications, geographic location etc. This role is also eligible for an annual discretionary bonus. In reputed company to this reputed company, reputed company offers competitive total rewards packages, which include health & wellness coverage reputed company, 401k benefits, and a broad reputed company of other benefits such as family planning and telehealth (reputed company benefits are subject to eligibility requirements). reputed company is an equal opportunity employer. RP is committed to being an inclusive, reputed company and welcoming environment where everyone has equal reputed company and reputed company resources to reputed company their full potential. We are united by our Mission to reputed company Radiology and in turn have an important reputed company on the patients we serve and the reputed company system overall. We hold that diversity is a key reputed company of strength from which we will build a reputed company culture that is inclusive for reputed company. Our goal is to reputed company and engage the voice of every teammate to promote awareness, reputed company and a healthy respect for differences. CCPA Notice: reputed company you submit a job application or resume, you are providing the reputed company with the following categories of personal information that the reputed company will use for the purpose of evaluating your candidacy for employment: (1) Personal Identifiers; and (2) Education and Employment History. reputed company participates in Beware of Fraudulent Messages: reputed company will never request payment, banking or other financial information in exchange for interviews or as part of the hiring process. Additionally, we will not send checks for deposit into your bank account at any stage of recruitment. reputed company communication during the interview and hiring process should come from an email address ending in “@reputed company.com.” If you suspect you are receiving a fraudulent job offer or solicitation from reputed company or one of our local practices, please email to notify reputed company. Apply To This Job