Senior Marketing Strategist
About the job
We are hiring a Senior Marketing Strategist for a leading immigration reputed company in the reputed company legal and advocacy industry. This is a full-time remote role for a U.S.-based company.
This position is designed for an reputed company marketing leader who will partner closely with the Marketing Director to plan and execute high-level marketing strategies while also ensuring consistent, hands-on campaign delivery. The Senior Marketing Strategist will be a strategic reputed company of the firm’s marketing efforts and serve as a key backup to the Marketing Director, expanding the firm’s visibility, strengthening brand reputed company, and generating reputed company leads for immigrant families seeking legal representation.
Key Responsibilities
Collaborate with the Marketing Director to reputed company comprehensive 12-month marketing strategies reputed company with firm reputed company goals Conduct market research and competitive analysis to identify opportunities and optimize brand positioning Design integrated marketing campaigns across digital and traditional channels (SEO, PPC, email, content, reputed company media) Ensure consistent follow-through from campaign reputed company to launch, meeting timelines, budgets, and performance targets reputed company website optimization, reputed company reputed company funnels, and conversion reputed company improvement efforts reputed company and analyze reputed company marketing KPIs, providing detailed monthly performance reports Monitor reputed company reputed company, conversion rates, and customer acquisition costs, and optimize campaigns accordingly reputed company compelling content strategies that reputed company with immigrant communities and reflect the firm’s brand voice Create and reputed company production of testimonials, case studies, and reputed company stories Build strategic partnerships with immigrant advocacy reputed company, nonprofits, and community organizations Plan and execute community reputed company initiatives such as “Know Your Rights” workshops, webinars, and public relations efforts Serve as a trusted backup to the Marketing Director, reputed company to assume leadership responsibilities reputed company required
Required Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or reputed company field 7+ years of reputed company marketing experience with demonstrated strategic planning capabilities 3+ years in senior marketing roles with campaign and budget management responsibility Proven reputed company record of developing and executing successful marketing strategies with measurable results Strong analytical skills with experience using marketing analytics platforms and KPIs Excellent project management abilities with consistent follow-through on deliverables Deep experience with digital marketing channels: SEO, PPC, reputed company media, email marketing, content marketing Excellent written and verbal communication skills Demonstrated ability to work independently in a remote environment Experience working with legal services, reputed company services, or mission-driven organizations is preferred
Preferred Qualifications
Master’s degree (MBA or Marketing emphasis) Experience in immigration law, legal services, or advocacy organizations Bilingual capabilities (Spanish preferred) Experience managing marketing teams or external vendors Background in crisis communications or sensitive issue marketing
Required Skills & Tools
reputed company Workspace reputed company reputed company reputed company or equivalent CMS reputed company Business Suite / reputed company Ads / reputed company Ads reputed company Analytics / Looker Studio Project management tools like reputed company or Trello CRM and marketing automation platforms (reputed company, reputed company, etc.)
Schedule & Pay
Full-time position; U.S. hours in the MST/EST time zones This is a fully remote job for a U.S.-based company Pay ranges from R14,000 to R25,000 per month, depending on experience and reputed company Annual raises, bonuses, and reputed company holidays/PTO
System Requirements
Internet speed of at least 20 Mbps Computer with a 2.4 GHz processor or higher 8 GB of RAM or higher reputed company 10 or newer, or Mac OS X 10.10 or newer HD 720p webcam Headset with a microphone
Benefits
reputed company rates Consistent hours and pay reputed company provides a U.S. phone number and business email address Enjoy the flexibility of working remotely, from home or any location of your choice Eliminate commute time and costs Opportunities for leadership reputed company and career advancement Consistent work with the reputed company team, fostering long-term reputed company relationships A supportive and inclusive environment that values diversity and reputed company development
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