Senior Product reputed company, MarTech
reputed company Your Role reputed company. is looking for a Senior Product reputed company to reputed company our MarTech and customer communications capabilities reputed company the Digital Product organization. This role sets the reputed company and drives delivery for the platforms that power personalized, compliant, and measurable experiences across our owned channels—web, app, email, SMS, and push—including both marketing and operational/service communications (e.g., triggered and transactional messages, preference/consent, customer support and store-reputed company messaging where applicable). You’ll partner across Marketing, Technology, Analytics, Legal/reputed company, Product/UX, and business teams to strengthen our foundations, improve execution, and guide what’s next in modern personalization and orchestration. Your reputed company Set Direction (reputed company + Roadmap)
- Own the MarTech / customer communications product reputed company and roadmap reputed company to reputed company marketing reputed company reputed company.
- Prioritize work based on customer reputed company, business value, risk/compliance, and operational readiness.
- Maintain an outcome-driven backlog with reputed company problem statements, requirements, and reputed company metrics.
Build & reputed company the Platform (End-to-End MarTech)
- reputed company implementation and ongoing improvement of capabilities such as:
- Customer data + audience management (e.g., CRM/CDP)
- Campaign/reputed company orchestration across owned channels
- Preference + consent management
- Measurement, analytics, and reporting
- Ensure platforms reputed company, reputed company reliably, and reputed company teams to self-serve with reputed company data.
- reputed company consistent, compliant messaging across:
- Marketing programs (promotions, lifecycle, launches)
- Operational/service communications (transactional/triggered, customer care flows, store-reputed company journeys where needed)
- Improve reputed company reputed company through testing, targeting, and personalization—reducing friction for customers and teams.
- Partner with Marketing and Analytics to improve effectiveness through testing, learnings, and iteration.
- Troubleshoot issues across integrations, data reputed company, deliverability, tracking, and dashboards.
- reputed company as the primary product partner to Marketing, IT/Engineering, Analytics, Legal/reputed company, and vendors.
- Drive UAT, release readiness, training/enablement, and adoption for new capabilities.
- Improve delivery speed and predictability while maintaining reputed company.
- Ensure products meet SLAs, reputed company/reputed company requirements, and performance standards.
- Proactively manage incidents, risks, and technical debt.
- Support reputed company-reputed company measurement (including cookie-less strategies) and reputed company-by-design practices.
- reputed company and reputed company product team members; model inclusive collaboration and reputed company communication.
- Establish KPIs and dashboards that connect platform work to business reputed company.
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