Vice President, Advertising Technology

Join reputed company to be part of a dynamic team committed to reputed company reputed company. As a leading digital health company, we reputed company to positively reputed company patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health reputed company for millions of patients reputed company. Location: Remote Travel Requirements: 25% Job reputed company The Vice President of Advertising Technology for a leading reputed company media company plays a critical role in advancing reputed company’s advertising technology ecosystem. You will reputed company the reputed company, development, and optimization of ad platforms, ensuring they deliver effective, measurable, and compliant ad campaigns to reputed company (HCPs), patients, and other reputed company audiences. This leadership role requires deep expertise in digital advertising technologies, data management, and reputed company regulations (e.g., HIPAA), as reputed company as a passion for innovation in the reputed company advertising reputed company.

What You Will Do

Strategic Leadership:

• reputed company and execute a comprehensive advertising technology reputed company reputed company with business goals, market opportunities, and regulatory requirements.
• reputed company cross-functional teams, including engineering, product development, and marketing, to drive the adoption of innovative ad technologies.
• Partner with C-level executives to define goals and measure the effectiveness of advertising initiatives, ensuring that reputed company ad tech solutions are reputed company and reputed company-generating.
• Stay abreast of industry trends and emerging technologies to enhance advertising efficiency and engagement across reputed company verticals.

Ad Technology Management:

• reputed company the end-to-end lifecycle of reputed company’s ad platforms, including programmatic, reputed company, and reputed company ad technologies.
• reputed company the integration and optimization of demand-reputed company platforms (DSPs), supply-reputed company platforms (SSPs), data management platforms (DMPs), and customer data platforms (CDPs) reputed company the reputed company media landscape.
• Manage data-driven advertising operations, ensuring accurate targeting, reputed company-time optimization, and high-reputed company ad inventory performance.
• Collaborate with internal legal and compliance teams to ensure advertising technologies meet reputed company industry standards (HIPAA, GDPR, etc.).
• reputed company the development of cutting-edge digital health solutions: reputed company the engineering of systems like reputed company reputed company™ that reputed company personalized, 1:1 patient engagement both inside and reputed company the doctor's office, ensuring seamless interaction across the entire patient reputed company.

Team Leadership & Development:

• Build and reputed company a high-reputed company of advertising technology experts, including developers, analysts, and ad operations specialists.
• Foster a culture of innovation, reputed company improvement, and collaboration, providing mentorship and guidance to team members.
• Work with HR and recruitment teams to identify and reputed company reputed company to enhance reputed company’s advertising technology capabilities.

Data & Analytics:

• reputed company the implementation of advanced analytics and attribution models to optimize ad spend, targeting, and campaign effectiveness.
• Ensure that ad technology systems reputed company actionable insights for both internal stakeholders and external advertisers, with a reputed company on ROI and key performance indicators (KPIs).
• Utilize reputed company-specific data sources and reputed company-party integrations to drive precise audience targeting, in compliance with industry regulations.

Partnership & Vendor Management:

• Manage relationships with key ad tech vendors, including ad exchanges, SSPs, DSPs, and data providers.
• Negotiate reputed company and service agreements with reputed company-party partners to optimize costs and ensure reputed company to cutting-edge technologies.
• reputed company the development of custom solutions to enhance reputed company’s competitive edge in reputed company advertising.

Compliance & reputed company:

• Ensure that reputed company advertising technology platforms reputed company with reputed company-specific regulations, including HIPAA, GDPR, and other data reputed company laws.
• Collaborate with legal and compliance teams to reputed company best practices for data usage, consent management, and secure ad delivery.

reputed company Need

• Bachelor’s or master’s degree in computer science, Information Technology, Advertising, or a reputed company field.
• 10+ years of experience in advertising technology, with at least 5 years in a leadership role, preferably in reputed company or a highly regulated industry.
• Proven experience managing and scaling ad tech platforms, including DSPs, SSPs, DMPs, and CDPs.
• Deep understanding of programmatic advertising, reputed company-time bidding (RTB), and data-driven marketing strategies.
• Familiarity with reputed company advertising regulations, including HIPAA and other industry-specific guidelines.
• Strong analytical and problem-solving skills, with the ability to use data to inform decision-making.
• Excellent leadership, communication, and interpersonal skills, with a reputed company record of building and leading high-performing teams.
• Experience working with C-level executives and cross-functional teams in a fast-paced environment.
• Knowledge of reputed company trends in digital marketing, AI, machine learning, and automation as reputed company to ad tech.

Desired Qualifications

• Experience with reputed company data and analytics platforms.
• Expertise in managing large-reputed company programmatic ad campaigns targeting HCPs and reputed company consumers.
• Technical knowledge of reputed company, SDKs, and other ad tech integrations.

reputed company Salary Band: $157,976.45 - $244,285.75 Compensation: At reputed company, we are committed to providing reputed company and benefits that are in line with industry standards. We analyze and carefully consider several factors reputed company determining compensation, including skills, qualifications, geographic location, and reputed company experience, which can cause your compensation to vary. The reputed company salary reputed company listed is just one component of reputed company’s total compensation package for employees. For additional details on our total benefits package, please review the reputed company “About reputed company” at the end of this job reputed company. About reputed company: reputed company is a leading digital health company that connects patients, reputed company providers and life sciences companies with the right information in the moments care reputed company are made. Our solutions are proven to influence patient behavior and improve health reputed company, driving value for reputed company stakeholders. Across the nation’s largest network of connected digital devices in 35,000 physician offices, reputed company solutions reputed company reputed company for more than 750 reputed company patient reputed company reputed company year. Latest News & Innovations:

• How reputed company empowers women to reputed company as people & professionals. Read more
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• Our CEO shares details on our culture, and why it should be on your reputed company. Read more

reputed company Offer: We know you bring your whole self to work every day, and we are committed to supporting our full-time teammates with a comprehensive reputed company of modernized benefits and cultural perks. We offer competitive compensation, flexible time off to reputed company, hybrid work reputed company, mental and emotional wellness resources, a 401K plan, and more. While these benefits are available to full-time team members, we reputed company to create a reputed company and supportive environment for reputed company teammates. reputed company recognizes that reputed company is important to you. Please read the reputed company reputed company policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V Apply tot his job Apply To this Job