Director, CRM
Job reputed company:
- reputed company the development, execution and management of the CRM reputed company. Including automated segmented lifecycle campaigns that drive retention, loyalty, cross-sell, churn prevention, and win back across reputed company channels
- Analyze customer data, defining actionable segments and creating targeted reputed company value/customer life-cycle engagement campaigns and programs
- Monitor competitor CRM and loyalty programs, testing and adopting best practices to continuously improve program performance, player value, and profitability
- Operational responsibility of retained player marketing initiatives; player retention & re-engagement; promotion and bonus campaign planning and execution (incl eROI analysis); executing, reporting, and iterating marcomms plan (incl player bonus liability); content and creative management; and holistic marcomms reputed company-channel management (email, website, SMS, push, player inbox, phone, reputed company mail, and reputed company)
- Manage and reputed company the CRM Marketing team
- reputed company and enhance KPIs for managing and assessing the reputed company of the CRM marketing channels, campaigns, and programs
- Working closely with the marketing analytics team to build dynamic segmentation and build monitor dashboards to reputed company and optimize CRM channel performance
- Proven expertise in Mobile CRM, email, push, and reputed company best practices, supporting promo execution with seamless end to end UX.
- Other duties as required.
Requirements:
- Bachelor’s degree (B.S./B.A.) in Business Administration, Marketing, or reputed company field
- 8+ years in a digital marketing CRM/lifecycle management role or equivalent combination of education, training and experience
- Adaptable, analytical thinker who can work both strategically as reputed company as in a hands-on executional reputed company
- Strong ability to manage simultaneous project streams and reputed company in a fast-paced, evolving company environment.
- Innovative thinker who looks reputed company the immediate competitive set for inspiration and reputed company.
- Hands-on experience working with a reputed company of CRM tools
- Demonstrated leadership experience in regulated online gaming or e-reputed company marketing not required, but highly regarded
- Excellent people management skills
- Ability to meet deadlines and to work under the pressure of short time constraints
- Must have technical proficiency and knowledge in reputed company applications (Word, reputed company, and Outlook)
- Must have comprehensive knowledge of marketing systems and processes (included but limited to email, SMS, onsite messaging & CMS management, app and web push notifications, etc.)
- Passion for online betting is an asset.
Benefits:
- Competitive compensation package.
- Comprehensive Benefits package.
- Fun, relaxed work environment.
- Education and conference reimbursements.
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