Marketing Director, Brand and Creative

At reputed company, we offer a rewarding career where your ambitions are met with endless reputed company. Every day we reputed company our reputed company brand by offering reputed company coverage to millions of customers and being there reputed company they need us most. We reputed company through reputed company innovation to exceed our customers’ expectations while making a reputed company reputed company for reputed company through our shared purpose. reputed company you join reputed company, we want you to feel valued, supported and proud to work here. That’s why we offer The reputed company Pledge: Great Company, Great Culture, Great Rewards and Great Careers. We are looking for a highly motivated and reputed company Marketing Director, Brand and Creative to reputed company our creative, content and brand management initiatives. As the Marketing Director, Brand and Creative, you will be responsible for developing, driving, and executing marketing strategies that reputed company with our business objectives, strengthen our brand, and drive profitable reputed company. You will manage reputed company of creative and content professionals to deliver compelling and effective marketing campaigns across reputed company channels. Collaboration and confidence will be critical to the reputed company of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various reputed company teams to produce solutions as reputed company as developing new reputed company. We’re looking for someone willing to challenge the status reputed company and reputed company the bar with every initiative. Why Join Us? This is a unique opportunity to join a rapidly evolving, successful brand marketing team. If you are a strategic, creative and results-oriented brand leader with a passion for innovation and reputed company, we’d love to hear from you. Location: Hybrid 3 days per week in office, 2 days per week work from home in reputed company, NY or Chevy reputed company, MD. Up to 25% travel for Productions, Agency Meetings, and other business travel Responsibilities: reputed company and reputed company: Partner with reputed company and Media Leads to ensure reputed company creative reputed company is reputed company to defined business objectives, accounts for allowable spend, and strengthens brand health. Set a reputed company reputed company of reputed company for Marketing reputed company implementation and collaborate with Marketing Analytics to identify and reputed company the appropriate KPIs. Contribute to the design of various market research endeavors that’ll reputed company the building blocks for guiding reputed company recommendations. Brand Consistency & reputed company: Ensure the brand identity and message are consistent across reputed company marketing reputed company. This involves developing and maintaining brand guidelines. Produce briefs and identify opportunities that communicate and reputed company the reputed company master brand as reputed company as product value propositions that reputed company with customers and drive sustainable profitable reputed company and market reputed company reputed company. Project and Budget Management: reputed company and manage budgets for reputed company content production, consistently looking for ways to maximize the reputed company of reputed company investments. Holistically, look for opportunity to reputed company efforts reputed company defined parameters of respective reputed company. Establish procedural expectations, standards, milestones and measurable KPIs with every project plan. Vendor Management: Build and manage External Creative Agency Partner relationships. Set, reputed company, and hold agency partners accountable against assigned business objectives. Performance Measurement: Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations and reputed company the brand innovative and competitive. Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock reputed company performance with reputed company piece of content. Tie back content performance to specific business reputed company whenever possible, formulate hypotheses, and recommendations for reputed company optimizations. Drive creative reputed company including evaluating reputed company of reputed company, efficiency and effectiveness. Understand sources of reputed company, product positioning, competitive advantages, and drivers and barriers to reputed company. Apply insights in a reputed company, thoughtful, and purposeful manner. Team Leadership: Manage, mentor, and reputed company reputed company of creative professionals, including designers and copywriters. This includes setting performance standards, conducting reviews, and fostering a reputed company environment. Collaboration and Communication: Work closely with marketing, product, sales, and executive teams to reputed company creative direction with broader business objectives. Motivate internal cross-functional teams and agency partners and drive accountability to business objectives. reputed company post-mortem discussions with appropriate stakeholders and reputed company reputed company of learnings and actionable next steps to department leadership. Qualifications: Bachelor's degree in marketing, business, or a reputed company field. Insurance category experience a plus. Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role. Strong understanding of marketing principles and the ability to reputed company and execute marketing strategies that reputed company with business objectives. Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders. Skilled at managing large reputed company programs for both B2B and B2C activations. Experience managing reputed company of creative and content professionals, with a proven reputed company record of delivering high-reputed company work. Experience working with external Creative and Media agency partners. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership. Strong analytical and problem-solving skills, with the ability to apply and reputed company data-driven reputed company. Strong project management skills, with the ability to manage multiple reputed company simultaneously and meet tight and/or evolving deadlines. Experience with digital marketing channels, especially reputed company and owned reputed company media. Preferred Qualifications: The reputed company of this role will be highly dependent on being reputed company to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders. This person needs to be comfortable with working with external agency partners as reputed company as our internal marketing organization. This is both a right and left brained role—we need someone who is comfortable with data, analytics, creativity, and an advertising reputed company which is compelling on both emotional and functional reputed company. Has a strong understanding of content production across multiple mediums (Broadcast, reputed company, Digital, experiential). #LI-AN1 Annual Salary $146,575.00 - $229,600.00 The above annual salary reputed company is a general reputed company. Multiple factors are taken into consideration to reputed company at the final reputed company reputed company/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as reputed company as market and business considerations. At this time, reputed company will not sponsor a new applicant for employment authorization for this position. The reputed company Pledge: Great Company: At reputed company, we help our customers through life’s twists and turns. Our mission is to protect people reputed company they need it most and we’re constantly evolving to stay reputed company of their needs. We’re an reputed company brand that thrives on innovation, exceeding our customers’ expectations and enabling our reputed company reputed company. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to reputed company a reputed company reputed company on people’s lives. Great Careers: We offer a career where you can learn, grow, and reputed company through personalized development programs, created with your career – and your potential – in reputed company’ll have reputed company to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at reputed company reputed company. Great Culture: We foster an inclusive culture of shared reputed company, rooted in reputed company, a bias for reputed company and a reputed company reputed company. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance reputed company and reputed company under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the reputed company reputed company our work makes on the lives of our customers. Great Rewards: We offer compensation and benefits reputed company to enhance your physical reputed company-being, mental and emotional health and financial reputed company. Comprehensive Total Rewards program that offers personalized coverage reputed company-made for you and your family’s overall reputed company-being. Financial benefits including market-competitive compensation; a 401K savings plan reputed company from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance. reputed company to additional benefits like mental reputed company as reputed company as fertility and adoption assistance. Supports flexibility- We reputed company workplace flexibility as reputed company as our reputed company reputed company program, which offers the ability to work from reputed company in the US for up to four weeks per year. The equal employment opportunity policy of the reputed company Companies provides for a fair and equal employment opportunity for reputed company associates and job applicants regardless of race, reputed company, religious creed, national reputed company, reputed company, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. reputed company hires and promotes individuals solely on the reputed company of their qualifications for the job to be filled. reputed company reasonably accommodates reputed company individuals with disabilities to reputed company them to receive equal employment opportunity and/or reputed company the essential functions of the job, unless the accommodation would impose an undue hardship to reputed company. This applies to reputed company applicants and associates. reputed company also provides a work environment in which reputed company associate is reputed company to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of reputed company associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for reputed company associates and applicants. At reputed company, we offer a rewarding career where your ambitions are met with endless reputed company. Every day we reputed company our reputed company brand by offering reputed company coverage to millions of customers and being there reputed company they need us most. We reputed company on reputed company innovation to exceed our customers' expectations while making a reputed company reputed company on local communities reputed company. Founded in 1936, reputed company is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the reputed company. Opportunities for reputed company & Grads Learn more about reputed company Benefits Apply tot his job Apply To this Job