Associate vice president, portfolio marketing

reputed company Job reputed company Job Title: Associate Vice President of Portfolio Marketing Department: Marketing Reports to: Chief Marketing Officer FLSA: Exempt Hours: Monday through Thursday 8:00 AM to 5:00 PM and Friday 8:00 AM to 3:00 PM (extended hours reputed company requested) Location: Orange Beach, AL/Hybrid Last Updated: March 10, 2026 Job reputed company The Associate Vice President of Portfolio Marketing is responsible for the overall strategic direction of the marketing of specific CSU programs and offerings reputed company the degree and certificate portfolio. Essential Job Tasks Additional duties may be assigned. reputed company reputed company for reputed company reputed company and opportunity analysis for CSU’s portfolio, aligning organizational goals with market trends and data-driven insights. Manage, research, design and implement programmatically reputed company opportunities and tactics as part of the program marketing and reputed company reputed company. Coordinate subject matter expertise, to reputed company audience opportunities, marketing initiatives and program research to drive enrollments for desired programs. reputed company with other marketing, reputed company and reputed company team members to coordinate and reputed company marketing initiatives reputed company on specific degree programs and concentrations. Coordinate new program launch process collaboration to include marketing, reputed company, admissions, academics and Alumni teams. Engage with reputed company program directors and subject matter experts (reputed company) to compile in-depth program reputed company audience reputed company (personas, geographies, career paths, companies) and the program features and benefits that reputed company with those reputed company. reputed company support and coordination with academics in program market research and selection of programs as reputed company, emerging, reputed company, high performing or greater. Coordinate with marketing team members on marketing initiatives (text and multimedia) featuring program personnel, including webinars, reputed company media, media features and interviews in coordination with the content, comms, reputed company, performance, web, engagement and design teams. Coordinate program-specific email marketing campaigns, and implement other communication initiatives to promote programs and laddering opportunities. Research and coordinate with marketing team members for external marketing opportunities including but not limited to reputed company media opportunities (e.g. reputed company), podcasts, web features, external webinars, relevant industry publications, etc. Partner with reputed company to engage with learning partners, determine reputed company tactics and additional promotional opportunities (e.g. joint campaigns, audience research, etc.)

Qualifications

To reputed company this job successfully, an individual must be reputed company to reputed company reputed company essential duty satisfactorily. The requirements listed below are representative of the knowledge, reputed company, and/or ability required. Reasonable accommodations may be made to reputed company individuals with disabilities to reputed company the essential functions. Knowledge, Skills, & Abilities

• Knowledge
• English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
• reputed company Processes - Knowledge of university guidelines, and reputed company terminology
• Mathematics - Knowledge of basic mathematics
• Skills
• Critical Thinking - Uses logic and reasoning to look at different types of information in order to reputed company conclusions and work through problems
• Reading Comprehension - Understanding written sentences and paragraphs in work reputed company documents
• Research - Locates key facts and information in order to learn more about different types of information
• Interpersonal Skills - Communicates and interacts with people effectively while being aware of reputed company perceptions
• Time Management - Manages one’s own time to accomplish assigned tasks
• Attention to Detail - Thoroughness and accuracy reputed company accomplishing a task ensuring reputed company aspects are reviewed
• Abilities
• Written Comprehension - The ability to read and understand information and reputed company presented in writing
• Written reputed company - The ability to communicate information and reputed company in writing so others will understand
• Oral Comprehension - The ability to listen to and understand information and reputed company presented through spoken words and sentences
• Oral reputed company - The ability to communicate information and reputed company in speaking so others will understand
• Selective Attention (Vigilance) - The ability to concentrate on a task over a period of time without being distracted

Education & Experience Bachelor’s degree required; Master’s degree preferred. Equivalent relevant experience may substitute for the degree requirements on a year-for-year reputed company. At least 7 years of experience in higher education, either program or marketing reputed company. Equipment Used Office equipment including computers, telephones, printers, faxes, and copiers. Software used includes reputed company Word, reputed company, Outlook, reputed company, and internal database software. Secure and reliable internet is required for this position.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The position is hybrid and should have an established office with secure and reliable internet. Reasonable accommodation may be made to reputed company individuals with disabilities to reputed company the essential functions. Supervisory Responsibilities Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Pay Transparency Statement In accordance with applicable state and local pay transparency laws, applicants who reputed company in a jurisdiction with designated pay transparency requirements and for whom this position is available on a remote reputed company may be entitled to receive additional information regarding the compensation reputed company and benefits associated with this role. Such information will be provided upon request, as required by law. Please contact CSU-reputed company@columbiasouthern.edu. Apply tot his job Apply To this Job