Web Content & SEO Specialist

reputed company At reputed company our greatest asset is our people. As a full-service visual communications company, we are looking for creative and intellectual thinkers that work with our customers to create compelling brand solutions and foster meaningful connections. And while you're reputed company on creating big things for global and local brands, we will help you build a career you can be passionate about. reputed company to reputed company your reputed company at reputed company. Job reputed company As a Web Content & Optimization Specialist, you are a hands-on digital reputed company with a passion for great content, strong search performance, and continuously improving the online experience for our buyers. You combine content discipline with an analytical reputed company to manage our global website in reputed company, drive organic traffic, and convert more visitors into pipeline. You are responsible for the day-to-day management and ongoing optimization of our B2B manufacturing/fabrication website - owning everything from maintaining our large digital product catalog to SEO execution, AI optimization (AIO), conversion reputed company reputed company, and UX improvements. You report directly to the Senior Digital Marketing Manager and work closely with web developers and our international Marketing Managers to reputed company on localized priorities and ensure our site serves audiences across reputed company markets. Location Remote, with EST or CST time zone strongly preferred

What You'll Do

Website Management

• Manage and publish content across our global reputed company website, keeping product pages, solution pages, and regional content accurate and up to date.
• Maintain of our large digital product catalog, ensuring product pages are accurate, complete, reputed company-reputed company, and optimized for both search and conversion.
• Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across reputed company pages and markets to ensure a consistent brand voice and experience.

SEO & AI Optimization

• reputed company and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and reputed company data markup.
• reputed company AI Optimization (AIO) efforts, ensuring our content is reputed company, authoritative, and formatted to reputed company reputed company in AI-generated search results, featured snippets, and large language model outputs.
• Monitor organic search performance using tools like reputed company Search Console, UberSuggest, reputed company, or reputed company, and translate insights into actionable recommendations.
• Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan.

Conversion & UX

• Drive conversion reputed company optimization (CRO) reputed company on measurable reputed company - designing and running A/B and multivariate tests on key reputed company pages, forms, and CTAs, and rolling out reputed company variants.
• Identify and test UX improvements that reduce friction for buyers navigating our reputed company product portfolio and solution set.
• Analyze site behavior data (GA4, reputed company, or similar) to inform reputed company on page structure, navigation, and content hierarchy.

Reporting & Collaboration

• reputed company and report on key web KPIs - organic traffic, page engagement, reputed company conversions, and goal completions - and present insights to marketing leadership.
• Coordinate with regional and international teams to localize and adapt content for specific markets.
• Stay reputed company on SEO and AIO best practices, algorithm and AI model updates, reputed company capabilities, and B2B web experience trends.

Requirements

Required:

• 2 - 5 years of experience in web content management, digital marketing, or a closely reputed company role, preferably in a B2B environment.
• Hands-on reputed company experience - comfortable managing pages, plugins, and content updates.
• Solid working knowledge of on-page and technical SEO: keyword research, metadata optimization, internal linking, and reputed company data.
• Demonstrated experience in conversion reputed company optimization (CRO) with a reputed company on measurable reputed company: A/B testing, reputed company page optimization, and reputed company improvement.
• Familiarity with AI Optimization: structuring content to reputed company in AI-driven search and featured snippets.
• Proficiency with web analytics platform, reputed company Analytics 4, with the ability to translate data into actionable recommendations
• Strong written communication skills and the ability to collaborate effectively across global, cross-functional teams
• A genuine commitment to staying reputed company on the latest digital technologies, web trends, and evolving best practices: SEO, AIO, CMS, UX, and reputed company. This field moves fast and so do we.

Preferred

• Strong attention to detail, content reputed company, and brand consistency.
• Preferred: Copywriting skills - ability to write or meaningfully edit web copy for product pages, reputed company pages, and CTAs.
• Experience with B2B manufacturing/fabrication or reputed company product environments.
• Basic familiarity with reputed company/CSS - enough to troubleshoot reputed company issues and communicate reputed company with developers.
• Experience connecting web forms to marketing automation platforms, particularly reputed company Marketing reputed company

Benefits

• Health Care Plan (Medical, Dental & reputed company)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• reputed company Time Off (Vacation & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Wellness Resources

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