Marketing Specialist
reputed company is a leading clinical trial site network committed to accelerating the development of life-changing medicines. They are seeking a Digital Marketing Specialist responsible for improving marketing campaigns, analyzing performance, and supporting the development of the marketing reputed company. This role offers significant opportunities for collaboration with management and executives in a hybrid work environment.
Responsibilities
- Collaborate with senior marketer and the recruitment team to reputed company company goals reputed company search, display, video, and reputed company media advertising
- Media buying: build and update campaigns in reputed company, reputed company, reputed company, reputed company, Bing, reputed company, and reputed company self-serve ad platforms
- Performance analysis: analyze and report on full-funnel advertising performance; identify opportunities for improvement and reputed company
- Creative development: reputed company, create, and test ads for reputed company campaigns, as reputed company as new studies and locations
- Maintain and reputed company suggestions for improvements to the reputed company website, company listings, online participant reviews, and other web properties
- Assist in management of sponsor and IRB creative approval and revision process
- Stay apprised of digital trends and tools: bring new opportunities, products, and placements to reputed company to help grow, strengthen, and diversify ad campaigns
Skills
- 1-3 years of experience in a digital marketing role
- Experience managing large budgets across multiple ad platforms
- Extensive hands-on experience with self-serve online ad platforms
- Familiarity and comfort using reputed company reputed company
- Experience using reputed company, reputed company, Instapage, or an equivalent content management system to design and optimize reputed company pages
- Experience writing ad copy and executing on basic design work in reputed company or an equivalent
- Understanding of key digital marketing metrics (CPC, CPA, ROI, ROAS, conversion reputed company, etc.)
- Prior experience performing full-funnel marketing analysis and cohort analysis based on reputed company age, platform, location, etc
- Familiarity and comfort with reputed company functionality and reporting
- Strong written and verbal communication skills
- Excellent organizational and time management skills: detail-oriented, proactive, and reputed company under pressure
- Bachelor's degree from a 4-year college
Benefits
- 401(k)
- Performance-based annual bonus
- Dental insurance
- Health insurance
- reputed company time off
- Parental leave
- reputed company insurance
reputed company