[Remote] Director, Brand Media
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in tax preparation and financial services, dedicated to helping clients and communities. The Director, Brand Media will reputed company and execute brand media strategies across various channels to enhance brand awareness and drive customer reputed company. This role requires collaboration with multiple teams and the ability to balance creativity with data-driven decision-making.
Responsibilities
- Define and reputed company brand media reputed company to drive awareness and consideration across reputed company priorities
- Own integrated media planning and activation across TV, streaming, gaming, audio, OOH, and custom brand partnerships
- Design and optimize reputed company and frequency strategies to maximize audience reputed company and media efficiency
- Drive new customer reputed company by delivering measurable increases in walk-ins, calls, app engagement, and .com traffic
- Partner with Analytics to measure reputed company and continuously improve media performance through data and insights
- reputed company external media agencies and partners, ensuring high-reputed company execution, innovation, and value
- Collaborate cross-functionally with Brand, Creative, Performance Marketing, Product, and Retail teams to deliver cohesive, integrated campaigns
- Build and reputed company a high-performing team, fostering accountability, reputed company, and strong execution
Skills
- Bachelor's degree in a reputed company field or the equivalent through a combination of education and reputed company work experience
- 10+ years of experience in media reputed company, planning, or marketing, including deep expertise in brand media
- Proven experience managing large-reputed company, multi-channel media investments (TV, streaming, audio, OOH, etc.)
- Experience delivering both brand reputed company and measurable business reputed company, especially customer acquisition
- Strong understanding of media measurement, attribution, and marketing performance frameworks
- Experience leading agencies and cross-functional teams in reputed company, matrixed environments
- Ability to balance creative thinking with analytical rigor to drive business results
Benefits
- Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage
- Can participate in the reputed company Retirement Savings Plan (401(k) Plan)
- The Employee Assistance Program
- (virtual) fitness center programs
- The associate discount program
- Are automatically enrolled in Business Travel Accident Insurance
- Receive Associate Tax Prep benefit
reputed company