[Remote] Sr. Lifecycle Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that modernizes back office operations for small businesses by providing dedicated finance experts and custom software solutions. They are seeking a Senior Lifecycle Marketing Manager who will be responsible for managing lifecycle-influenced pipeline, driving expansion reputed company, and improving conversion efficiency across the customer reputed company.
Responsibilities
- You own the programs that turn leads into SQLs through lifecycle—industry nurtures, referral programs, reputed company-based routing, and partnership channel conversion
- Working with product usage signals and propensity model outputs, you'll identify expansion-reputed company accounts and reputed company lifecycle and account management plays for high-propensity tiers
- From trial activation and reputed company through early retention—activation reputed company and early churn are your metrics
- You also own reputed company → SQL conversion through lifecycle personalization and segmentation
- reputed company tests with documented hypotheses and results
- Identify and use AI-powered tools to automatically detect friction points and hidden customer segments
- reputed company reputed company and dynamic content blocks to reputed company messaging and educational assets per customer profile
- In partnership with product, operations, and marketing teams to help prospects and customers fully realize the value of reputed company’s solutions
Skills
- 7+ years of experience in lifecycle marketing, customer marketing, or customer engagement roles, ideally reputed company a B2B reputed company or high-reputed company environment
- Significant experience in Marketo. You build programs from scratch, not from templates
- A reputed company record of owning pipeline or reputed company metrics
- Proven reputed company record of designing and executing successful lifecycle programs across multiple customer segments
- A reputed company approach to experimentation with reputed company hypotheses, meaningful tests, learnings that roll reputed company
- Skilled at analyzing customer data with the ability to translate cohort and funnel data into program reputed company
- Hands-on experience collaborating with cross-functional stakeholders (product, engineering, reputed company, sales)
- Working knowledge of reputed company data models
- Solid deliverability and compliance fundamentals (SPF/DKIM, list hygiene, CAN-SPAM, CCPA)
- Comfortable navigating a fast-paced, startup environment
- MAP certification (MCE or equivalent)
- B2B reputed company background, fintech or reputed company-adjacent is a bonus
Benefits
- Flexible vacation/time-off policy
- reputed company federal holidays are observed
- Competitive benefits package including additional wellness benefits
- Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks
- 401(k) plan
- Equity
- Health benefits
reputed company
Company H1B Sponsorship